HubSpot offers a more comprehensive all-in-one platform with stronger native marketing automation and CRM integration, while ActiveCampaign provides superior automation workflows, better affordability for small teams, and deeper third-party integrations at lower price points.
ActiveCampaign vs HubSpot — Side-by-side comparison on A Versus B
Enterprise-grade CRM and marketing automation platform with advanced workflow automation and sales tools.
All-in-one CRM platform with integrated marketing, sales, and service hubs.
Starting Price (Monthly). Native Marketing Automation Capabilities. Email Deliverability Rate. Native Integrations Available. Built-in Landing Page Builder. Automation Workflows Per Plan. Customer Support Response Time (Premium)
Choose HubSpot if you need an all-in-one platform with best-in-class marketing automation, landing pages, and superior deliverability for growing teams scaling from startup to enterprise. Choose ActiveCampaign if you prioritize advanced workflow customization, unlimited automations at every tier, 1,200+ native integrations, and want to minimize costs while building a powerful marketing stack—ideal for agencies, SMBs, and integration-heavy operations.
ActiveCampaign: Plus plan ($99+/month) and above | HubSpot: N/A
ActiveCampaign: AI-generated email drafts included | HubSpot: N/A
ActiveCampaign: Advanced - conditional branching, multi-step, custom logic | HubSpot: N/A
ActiveCampaign: A/B testing and spam testing | HubSpot: N/A
ActiveCampaign: Limited platform support | HubSpot: N/A
ActiveCampaign: Native CRM with advanced features | HubSpot: N/A
ActiveCampaign: Experienced marketers preferred | HubSpot: N/A
ActiveCampaign: $15/month | HubSpot: $20/month
ActiveCampaign: $49/month (Plus) | HubSpot: $100-120/month
ActiveCampaign: $145/month | HubSpot: $890/month
ActiveCampaign: 2 (Marketing & CRM) | HubSpot: 4 (Sales, Marketing, Service, CMS)
ActiveCampaign: $49/month | HubSpot: $800+/month
ActiveCampaign: Nearly identical ratings | HubSpot: Nearly identical ratings
ActiveCampaign: 1,000 contacts | HubSpot: Unlimited contacts
Average eCommerce Email Revenue Per Send
ActiveCampaign: Not published | HubSpot: N/A
ActiveCampaign: $9 (500 contacts) | HubSpot: N/A
ActiveCampaign: $385–$495 | HubSpot: N/A
ActiveCampaign: Full B2B/B2C CRM with lead scoring | HubSpot: N/A
ActiveCampaign: Available (add-on/integration) | HubSpot: N/A
ActiveCampaign: Supported via marketplace | HubSpot: N/A
ActiveCampaign: 4,200% ROI (industry average) | HubSpot: N/A
ActiveCampaign: Email, SMS, web, social, chat (native) | HubSpot: N/A
ActiveCampaign: Unlimited | HubSpot: N/A
ActiveCampaign: No (forms only) | HubSpot: Yes (drag-and-drop, mobile-responsive, A/B testing)
ActiveCampaign: Full-featured with scoring | HubSpot: N/A
ActiveCampaign: Advanced (conditional logic, multi-branch) | HubSpot: Complex multi-step workflows with conditions
ActiveCampaign: 2-4 weeks (with training) | HubSpot: N/A
ActiveCampaign: $149 (Pro plan, unlimited) | HubSpot: N/A
ActiveCampaign: 1,000 contacts | HubSpot: N/A
ActiveCampaign: $49/month (Plus) | HubSpot: $800
ActiveCampaign: Yes | HubSpot: Included standard
ActiveCampaign: Predictive sending, lead scoring | HubSpot: N/A
ActiveCampaign: Unlimited advanced workflows | HubSpot: N/A
ActiveCampaign: Moderate - requires learning | HubSpot: N/A
Starting Monthly Price (Annual Commitment)
ActiveCampaign: Behavioral, manual, predictive (limited AI) | HubSpot: N/A
ActiveCampaign: Yes (native) | HubSpot: N/A
ActiveCampaign: 2-4 hour sync | HubSpot: N/A
ActiveCampaign: 4-8 weeks | HubSpot: 3-7 days
ActiveCampaign: Basic (via third-party apps) | HubSpot: N/A
ActiveCampaign: 8-12% (varies by setup) | HubSpot: N/A
ActiveCampaign: Yes (behavioral, predictive, dynamic) | HubSpot: N/A
ActiveCampaign: None (paid only) | HubSpot: 2,000 emails/month
ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | HubSpot: N/A
ActiveCampaign: 2 (last-click, first-click) | HubSpot: N/A
ActiveCampaign: Advanced predictive with AI priority ranking | HubSpot: N/A
ActiveCampaign: No (14-day trial only) | HubSpot: Yes (robust)
ActiveCampaign: 10-300 calls (tier-dependent) | HubSpot: N/A
ActiveCampaign: 100+ (plan-dependent) | HubSpot: N/A
ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | HubSpot: N/A
ActiveCampaign: Predictive send time, contact scoring, revenue attribution | HubSpot: N/A
ActiveCampaign: $49/month | HubSpot: N/A
ActiveCampaign: Unlimited (500 contacts max) | HubSpot: N/A
ActiveCampaign: Advanced (deals, pipelines, forecasting) | HubSpot: N/A
ActiveCampaign: Yes (all paid plans) | HubSpot: N/A
ActiveCampaign: Yes (all plans) | HubSpot: N/A
ActiveCampaign: 600 calls/min | HubSpot: N/A
ActiveCampaign: $9 (Lite tier) | HubSpot: $50/month
ActiveCampaign: No free tier | HubSpot: N/A
ActiveCampaign: 500+ templates | HubSpot: N/A
ActiveCampaign: Full CRM with sales pipelines and deal tracking | HubSpot: N/A
ActiveCampaign: 500+ pre-built workflows | HubSpot: N/A
ActiveCampaign: $229/month | HubSpot: N/A
ActiveCampaign: 2-4 weeks | HubSpot: 4-6 weeks
ActiveCampaign: 200+ professional templates | HubSpot: N/A
ActiveCampaign: Limited functionality | HubSpot: N/A
ActiveCampaign: No free plan | HubSpot: Unlimited
ActiveCampaign: Add-on only | HubSpot: Yes, paid add-on ($600/month minimum)
ActiveCampaign: Advanced AI-powered with predictive scoring | HubSpot: N/A
ActiveCampaign: $15/month | HubSpot: $50
ActiveCampaign: $549 (10 seats @ $35 + contact tier) | HubSpot: N/A
ActiveCampaign: 1-2 weeks | HubSpot: 8-12 weeks
Marketing Automation Workflows (Pre-built)
ActiveCampaign: 500 | HubSpot: Unlimited (Professional+)
ActiveCampaign: Unlimited with advanced conditional logic | HubSpot: Unlimited with visual builder
ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting | HubSpot: N/A
ActiveCampaign: 24 hours (email) | HubSpot: N/A
ActiveCampaign: Yes - iOS and Android | HubSpot: N/A
ActiveCampaign: Not included | HubSpot: Included
ActiveCampaign: All plans | HubSpot: Higher tiers only
ActiveCampaign: 4 hours | HubSpot: 1 hour
ActiveCampaign: Unlimited | HubSpot: Unlimited
ActiveCampaign: 4-6 weeks | HubSpot: N/A
ActiveCampaign: Yes - full sales pipeline, deal tracking | HubSpot: Yes (full CRM with sales pipeline, contact scoring)
ActiveCampaign: No - requires third-party integration | HubSpot: N/A
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
ActiveCampaign: Full deal pipelines with forecasting and attribution | HubSpot: N/A
ActiveCampaign: 1,000 | HubSpot: Unlimited contacts
ActiveCampaign: Separate add-on ($10+/month) | HubSpot: N/A
ActiveCampaign: Full sales pipeline with deal tracking | HubSpot: N/A
ActiveCampaign: 8/10 (steep) | HubSpot: N/A
ActiveCampaign: N/A | HubSpot: All tiers (Breeze)
ActiveCampaign: N/A | HubSpot: Full suite (email, automation, journeys)
ActiveCampaign: N/A | HubSpot: 6-8 weeks
Monthly Cost (50-person team, full suite)
ActiveCampaign: N/A | HubSpot: $8,000-12,000
ActiveCampaign: N/A | HubSpot: 15 million (unlimited practical)
ActiveCampaign: N/A | HubSpot: 24-72 hours
ActiveCampaign: N/A | HubSpot: Comprehensive (email, lead scoring, workflows, forms, landing pages)
ActiveCampaign: N/A | HubSpot: Yes (Service Hub)
ActiveCampaign: N/A | HubSpot: Functional (secondary focus)
ActiveCampaign: N/A | HubSpot: Activity logging available
ActiveCampaign: N/A | HubSpot: UI Extensions, expanded API capabilities, object settings navigation
Starting Price (per user/month, billed annually)
Professional Tier Price (per user/month)
ActiveCampaign: N/A | HubSpot: 4.4 stars
ActiveCampaign: N/A | HubSpot: 460 reviews
ActiveCampaign: N/A | HubSpot: High - requires training
ActiveCampaign: N/A | HubSpot: 6+ (CRM, Marketing, Sales, Service, Content, Operations)
ActiveCampaign: N/A | HubSpot: Good secondary feature
ActiveCampaign: N/A | HubSpot: 14-day free trial
ActiveCampaign: N/A | HubSpot: Advanced (complex logic, unlimited sequences, lead scoring)
ActiveCampaign: N/A | HubSpot: Yes (available but less prominent)
ActiveCampaign: N/A | HubSpot: 1-2 weeks
Contact List Size Limit (Standard Pricing)
ActiveCampaign: N/A | HubSpot: Unlimited growth with pro-rated pricing
ActiveCampaign: N/A | HubSpot: 500 contacts
ActiveCampaign: N/A | HubSpot: Native unified CRM
ActiveCampaign: N/A | HubSpot: Advanced behavioral & predictive scoring
ActiveCampaign: N/A | HubSpot: Email, SMS, social, landing pages, ads
ActiveCampaign: N/A | HubSpot: Steep (comprehensive platform)
ActiveCampaign: N/A | HubSpot: 13 new features + 86 enhancements (Spring 2026)
ActiveCampaign: N/A | HubSpot: 3 (email, chat, phone only)
ActiveCampaign: N/A | HubSpot: Yes (1 user, 5 contacts)
ActiveCampaign: N/A | HubSpot: Copilot AI (content, analytics, automation suggestions)
ActiveCampaign: N/A | HubSpot: 24/7 support, priority for Enterprise
ActiveCampaign: N/A | HubSpot: Separate add-on ($45/month)
ActiveCampaign: N/A | HubSpot: Native HubSpot Chatbot
ActiveCampaign: N/A | HubSpot: Included (email, landing pages, ads)
ActiveCampaign: N/A | HubSpot: 300+ requests/sec (Enterprise)
ActiveCampaign: N/A | HubSpot: Comprehensive iOS/Android apps
ActiveCampaign: N/A | HubSpot: Unlimited
ActiveCampaign: N/A | HubSpot: Up to 500,000
ActiveCampaign: N/A | HubSpot: 20-40 hours
ActiveCampaign: N/A | HubSpot: Basic predictive content
ActiveCampaign: N/A | HubSpot: HubSpot Starter at $20
ActiveCampaign: N/A | HubSpot: HubSpot Professional at $50
ActiveCampaign: N/A | HubSpot: Dedicated ecosystem integration
ActiveCampaign: N/A | HubSpot: HubSpot AI - advanced automation and predictive
ActiveCampaign: N/A | HubSpot: Third-party integrations required
ActiveCampaign: N/A | HubSpot: 4.7/5 - intuitive interface
ActiveCampaign: N/A | HubSpot: Good option - established in India
ActiveCampaign: N/A | HubSpot: Yes (via add-on)
ActiveCampaign: N/A | HubSpot: Comprehensive
ActiveCampaign: N/A | HubSpot: Third-party Integration
ActiveCampaign: N/A | HubSpot: 1 to 1000+ people
Professional/Standard Plan Monthly Price
ActiveCampaign: N/A | HubSpot: $890/month
ActiveCampaign: N/A | HubSpot: 28% of average
ActiveCampaign: N/A | HubSpot: Native full CRM platform
ActiveCampaign: N/A | HubSpot: Mid-market to enterprise
ActiveCampaign: N/A | HubSpot: Chatspot add-on; requires manual training and configuration
ActiveCampaign: N/A | HubSpot: Native with A/B testing, sequences, and workflows
ActiveCampaign: N/A | HubSpot: Deal pipelines, team pipeline visibility, activity feeds
ActiveCampaign: N/A | HubSpot: $120/month base (not per-agent)
ActiveCampaign: N/A | HubSpot: 3 channels (email, chat, ticketing)
ActiveCampaign: N/A | HubSpot: Full (360° CRM with pipelines, deals, forecasting)
ActiveCampaign: N/A | HubSpot: Yes (email sequences, workflows, forms, landing pages)
ActiveCampaign: N/A | HubSpot: 6.8 hours
ActiveCampaign: N/A | HubSpot: ChatSpot AI (content generation, workflow automation, analysis)
ActiveCampaign: N/A | HubSpot: 1000+ integrations
ActiveCampaign: N/A | HubSpot: $45-$3,200
ActiveCampaign: N/A | HubSpot: 3-5 seconds
ActiveCampaign: N/A | HubSpot: 1,000,000+ (Enterprise)
ActiveCampaign: N/A | HubSpot: Full-featured automation
ActiveCampaign: N/A | HubSpot: 5/10 (Basic rules-based)
ActiveCampaign: N/A | HubSpot: 3,000+ certification courses
ActiveCampaign: N/A | HubSpot: 14-30 days
ActiveCampaign: N/A | HubSpot: Advanced (native feature)
ActiveCampaign: N/A | HubSpot: Basic (secondary feature)
ActiveCampaign: N/A | HubSpot: 10+ years in service
ActiveCampaign: N/A | HubSpot: 120 requests/min
ActiveCampaign: N/A | HubSpot: 4.7/5 (42K reviews)
ActiveCampaign: N/A | HubSpot: ChatSpot (25% deflection)
ActiveCampaign: N/A | HubSpot: 55+ languages
ActiveCampaign: N/A | HubSpot: $0 (free CRM)
ActiveCampaign: N/A | HubSpot: $50 (Marketing Hub Starter)
ActiveCampaign: N/A | HubSpot: Limited (50 rules in Standard tier)
ActiveCampaign: N/A | HubSpot: Third-party connector (2-4 hr delays)
ActiveCampaign: N/A | HubSpot: Yes, all plans
ActiveCampaign: N/A | HubSpot: 74% (Predictive Lead Scoring)
ActiveCampaign: N/A | HubSpot: 2-4 weeks
ActiveCampaign: N/A | HubSpot: Included in all tiers
ActiveCampaign: N/A | HubSpot: Month-to-month available
ActiveCampaign: N/A | HubSpot: No (enterprise add-on only)
ActiveCampaign: N/A | HubSpot: Advanced with forecasting and stages
ActiveCampaign: N/A | HubSpot: Predictive AI-powered scoring
ActiveCampaign: N/A | HubSpot: Unlimited users (freemium model)
ActiveCampaign: N/A | HubSpot: No (requires CallRail $50-300/month)
ActiveCampaign: N/A | HubSpot: 1.4 million (free tier only)
ActiveCampaign: N/A | HubSpot: 4.4/5 (3,800 reviews)
ActiveCampaign: N/A | HubSpot: 3 (free tier) / Unlimited (paid)
CRM Contact Storage Limit (Free/Entry Tier)
ActiveCampaign: N/A | HubSpot: 5 (Facebook, Instagram, LinkedIn, X, TikTok)
AI Sentiment Analysis / Social Listening
ActiveCampaign: N/A | HubSpot: Basic keyword monitoring only
Team Members Supported (Free/Standard Tier)
ActiveCampaign: N/A | HubSpot: Unlimited on free tier
ActiveCampaign: N/A | HubSpot: $800 (Marketing Hub Pro)
ActiveCampaign: N/A | HubSpot: 1,000 contact limit (capped)
ActiveCampaign: N/A | HubSpot: Moderate (workflows, limited coding)
ActiveCampaign: N/A | HubSpot: No, third-party integration required
ActiveCampaign: N/A | HubSpot: Full suite with workflows, landing pages, forms
ActiveCampaign: N/A | HubSpot: Yes, unlimited users
ActiveCampaign: N/A | HubSpot: 3+ (Phone, Chat, Email, Academy)
ActiveCampaign: N/A | HubSpot: 30-45 minutes
ActiveCampaign: N/A | HubSpot: Full CRM with pipeline, deals, tasks, and analytics
ActiveCampaign: N/A | HubSpot: 10-1000+ (growing to enterprise)
ActiveCampaign: N/A | HubSpot: iOS and Android
ActiveCampaign: N/A | HubSpot: Requires add-on
ActiveCampaign: N/A | HubSpot: Copilot AI, content generation, predictive scoring
ActiveCampaign: N/A | HubSpot: Full marketing automation with workflows
How to choose between ActiveCampaign and HubSpot
ActiveCampaign vs HubSpot — Structured Comparison Data
Machine-readable comparison dataset for ActiveCampaign vs HubSpot. Contains 280 attribute comparisons, 5 FAQ pairs.
ActiveCampaign vs HubSpot — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs HubSpot.
Which platform is better for agencies managing multiple clients?
ActiveCampaign is superior for agencies due to built-in sub-accounts at the Professional tier ($49/month), unlimited automations on all plans, and 1,200+ integrations. HubSpot requires higher tiers ($1,200+/month) for multi-user collaboration and offers fewer integrations, making it more expensive to scale for agency operations.
Does HubSpot or ActiveCampaign have better email deliverability?
HubSpot delivers 99.2% vs ActiveCampaign's 98.5%—a 0.7 percentage point advantage. HubSpot includes built-in IP warming and reputation management. For high-volume senders prioritizing inbox placement, HubSpot's native infrastructure is more optimized; ActiveCampaign is still industry-strong but requires more manual configuration.
Can I build landing pages without leaving the platform?
HubSpot includes a native landing page builder with drag-drop templates. ActiveCampaign does not have this feature and requires third-party tools like Unbounce, Leadpages, or WordPress integration, adding to your monthly stack cost and workflow complexity.
Which offers better automation capabilities?
ActiveCampaign excels in workflow customization with unlimited automations at every price tier and advanced conditional logic. HubSpot offers more accessible automation with stronger visual builders, but limits workflows by plan tier. ActiveCampaign wins for power users; HubSpot wins for ease of use.
What's the true total cost of ownership for small teams?
ActiveCampaign: $9-49/month for core CRM + automation. HubSpot: $50-800+/month depending on tier and hub additions. For teams needing landing pages, HubSpot may cost $50-150/month vs ActiveCampaign's $49 + $30-50/month for landing page tools, but HubSpot provides better unified reporting. ActiveCampaign is cheaper if you already use third-party tools.
How to Choose Between ActiveCampaign and HubSpot
Starting Price (Monthly): ActiveCampaign has $9/month, while HubSpot has $50/month.
Consider: Native Marketing Automation Capabilities
Native Marketing Automation Capabilities: ActiveCampaign has Advanced (visual workflow builder, conditional logic), while HubSpot has Advanced (workflows + dedicated Marketing Hub module).
Email Deliverability Rate: ActiveCampaign has 98.5%, while HubSpot has 99.2%.
Native Integrations Available: ActiveCampaign has 1,200+, while HubSpot has 750+.
Built-in Landing Page Builder: ActiveCampaign has No (third-party required), while HubSpot has Yes (included).
Automation Workflows Per Plan: ActiveCampaign has Unlimited (all tiers), while HubSpot has Limited (increases with tier).
Consider: Customer Support Response Time (Premium)
Customer Support Response Time (Premium): ActiveCampaign has 4 hours, while HubSpot has 1 hour.