ActiveCampaign vs Drip
type: Article
description: ActiveCampaign is a comprehensive platform with advanced automation, CRM, and sales features suitable for enterprises, while Drip is a streamlined ecommerce-focused email marketing tool with lower pricing ideal for small to mid-sized online retailers.
language: en-US
date published: 2026-07-08T15:18:03.978Z
date created: 2026-07-08T15:18:03.978Z
date modified: 2026-07-08T15:18:04.023Z
content reference time: 2026-07-08T15:18:04.023Z
author: A Versus B
publisher: A Versus B
about: ActiveCampaign
about: Drip
abstract: ActiveCampaign is a comprehensive platform with advanced automation, CRM, and sales features suitable for enterprises, while Drip is a streamlined ecommerce-focused email marketing tool with lower pricing ideal for small to mid-sized online retailers.
text: Primary Focus. Starting Monthly Price. Built-in CRM Features. Ecommerce Integrations. Automation Workflows. Email Templates. Target Audience Size
conclusion text: Choose ActiveCampaign if you need a full-featured CRM with advanced sales automation, multi-channel marketing, and enterprise-grade scalability for complex B2B or hybrid business models. Choose Drip if you run an ecommerce store and want a focused, affordable email marketing platform with specialized features like post-purchase automation and abandoned cart recovery without the overhead of a full CRM.
additional property: Landing Page Builder Access
  type: PropertyValue
  value: ActiveCampaign: Plus plan ($99+/month) and above | Drip: N/A
additional property: AI Email Generation
  type: PropertyValue
  value: ActiveCampaign: AI-generated email drafts included | Drip: N/A
additional property: Automation Complexity Level
  type: PropertyValue
  value: ActiveCampaign: Advanced - conditional branching, multi-step, custom logic | Drip: N/A
additional property: Email Deliverability Testing
  type: PropertyValue
  value: ActiveCampaign: A/B testing and spam testing | Drip: N/A
additional property: eCommerce Platform Support
  type: PropertyValue
  value: ActiveCampaign: Limited platform support | Drip: N/A
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: ActiveCampaign: Native CRM with advanced features | Drip: N/A
additional property: User Skill Level Required
  type: PropertyValue
  value: ActiveCampaign: Experienced marketers preferred | Drip: N/A
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $15/month | Drip: N/A
additional property: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Drip: N/A
additional property: Enterprise Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $145/month | Drip: N/A
additional property: Included Core Hubs
  type: PropertyValue
  value: ActiveCampaign: 2 (Marketing & CRM) | Drip: N/A
additional property: Unlimited Automation Available From
  type: PropertyValue
  value: ActiveCampaign: $49/month | Drip: N/A
additional property: Customer Review Parity
  type: PropertyValue
  value: ActiveCampaign: Nearly identical ratings | Drip: N/A
additional property: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Drip: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: ActiveCampaign: Not published | Drip: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: ActiveCampaign: $9 (500 contacts) | Drip: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: ActiveCampaign: $385–$495 | Drip: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: ActiveCampaign: Full B2B/B2C CRM with lead scoring | Drip: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: ActiveCampaign: Available (add-on/integration) | Drip: N/A
additional property: Shopify Integration Depth
  type: PropertyValue
  value: ActiveCampaign: Supported via marketplace | Drip: Basic integration with standard e-commerce triggers
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: ActiveCampaign: 4,200% ROI (industry average) | Drip: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: ActiveCampaign: Email, SMS, web, social, chat (native) | Drip: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $9 | Drip: $19
  value reference: ActiveCampaign
additional property: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value: ActiveCampaign: Unlimited | Drip: N/A
additional property: Landing Page Builder
  type: PropertyValue
  value: ActiveCampaign: No (forms only) | Drip: N/A
additional property: CRM & Deal Pipeline
  type: PropertyValue
  value: ActiveCampaign: Full-featured with scoring | Drip: N/A
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: ActiveCampaign: Advanced (conditional logic, multi-branch) | Drip: N/A
additional property: Setup Time to Productivity
  type: PropertyValue
  value: ActiveCampaign: 2-4 weeks (with training) | Drip: N/A
additional property: Cost at 10,000 Subscribers
  type: PropertyValue
  value: ActiveCampaign: $149 (Pro plan, unlimited) | Drip: N/A
additional property: Max Contacts at Entry Plan
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Drip: N/A
additional property: Mid-Tier Plan Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Drip: N/A
additional property: Built-in CRM
  type: PropertyValue
  value: ActiveCampaign: Full CRM with pipeline, forecasting, and scoring | Drip: Basic contact segmentation only
additional property: AI Predictive Features
  type: PropertyValue
  value: ActiveCampaign: Predictive sending, lead scoring | Drip: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: ActiveCampaign: Unlimited advanced workflows | Drip: Core automation flows with standard conditional branching
additional property: Ease of Use
  type: PropertyValue
  value: ActiveCampaign: Moderate - requires learning | Drip: N/A
additional property: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value: ActiveCampaign: $9 | Drip: N/A
additional property: Lead Scoring Algorithms
  type: PropertyValue
  value: ActiveCampaign: Behavioral, manual, predictive (limited AI) | Drip: N/A
additional property: Built-in CRM Included
  type: PropertyValue
  value: ActiveCampaign: Yes (native) | Drip: N/A
additional property: User Training Required (Days)
  type: PropertyValue
  value: ActiveCampaign: 2-5 days | Drip: N/A
additional property: Salesforce CRM Sync Latency
  type: PropertyValue
  value: ActiveCampaign: 2-4 hour sync | Drip: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: ActiveCampaign: $9 | Drip: $19
  value reference: ActiveCampaign
additional property: Contacts at $99/Month
  type: PropertyValue
  value: ActiveCampaign: 10,000+ | Drip: 2,500
  value reference: ActiveCampaign
additional property: Average Setup Time
  type: PropertyValue
  value: ActiveCampaign: 4-8 weeks | Drip: 1 week (48 hours for basic)
  value reference: Drip
additional property: Shopify Native Integration
  type: PropertyValue
  value: ActiveCampaign: Basic (via third-party apps) | Drip: Deep (pre-built workflows, order sync)
additional property: Abandoned Cart Recovery Rate
  type: PropertyValue
  value: ActiveCampaign: 8-12% (varies by setup) | Drip: 15-25% (industry-leading)
  value reference: Drip
additional property: Advanced Segmentation
  type: PropertyValue
  value: ActiveCampaign: Yes (behavioral, predictive, dynamic) | Drip: Limited (tag-based, basic rules)
additional property: Lowest Paid Plan Price
  type: PropertyValue
  value: ActiveCampaign: $15 | Drip: N/A
additional property: Free Plan Monthly Email Limit
  type: PropertyValue
  value: ActiveCampaign: None (paid only) | Drip: N/A
additional property: Available Integrations
  type: PropertyValue
  value: ActiveCampaign: 1000+ | Drip: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/entity/drip
significant link: https://www.aversusb.net/alternatives/drip
significant link: https://www.aversusb.net/api/answer/activecampaign-vs-drip)
significant link: https://www.aversusb.net/api/v1/schema/activecampaign-vs-drip)
related link: https://www.aversusb.net/compare/activecampaign-vs-drip
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/klaviyo-vs-drip
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-convertkit
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
related link: https://www.aversusb.net/compare/activecampaign-vs-brevo
teaches: How to choose between ActiveCampaign and Drip
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: ActiveCampaign vs Drip — Side-by-side comparison on A Versus B

A Versus B
type: Organization

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
subject of: ActiveCampaign vs Drip

Drip
type: SoftwareApplication
language: en-US
description: Ecommerce-focused email marketing and automation platform optimized for online retailers.
subject of: ActiveCampaign vs Drip

ActiveCampaign vs Drip — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for ActiveCampaign vs Drip. Contains 131 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Enterprise Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Included Core Hubs
  type: PropertyValue
  value reference: Features
variable measured: Unlimited Automation Available From
  type: PropertyValue
  value reference: Features
variable measured: Customer Review Parity
  type: PropertyValue
  value reference: Reputation
variable measured: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value reference: Capacity
variable measured: Landing Page Builder
  type: PropertyValue
  value reference: Features
variable measured: CRM & Deal Pipeline
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflow Complexity
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to Productivity
  type: PropertyValue
  value reference: Usability
variable measured: Cost at 10,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Max Contacts at Entry Plan
  type: PropertyValue
  value reference: Capacity
variable measured: Mid-Tier Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM
  type: PropertyValue
  value reference: Features
variable measured: AI Predictive Features
  type: PropertyValue
  value reference: Features
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use
  type: PropertyValue
  value reference: User Experience
variable measured: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring Algorithms
  type: PropertyValue
  value reference: Features
variable measured: Built-in CRM Included
  type: PropertyValue
  value reference: Features
variable measured: User Training Required (Days)
  type: PropertyValue
  value reference: Usability
variable measured: Salesforce CRM Sync Latency
  type: PropertyValue
  value reference: Integration
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts at $99/Month
  type: PropertyValue
  value reference: Capacity
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Implementation
variable measured: Shopify Native Integration
  type: PropertyValue
  value reference: Ecommerce
variable measured: Abandoned Cart Recovery Rate
  type: PropertyValue
  value reference: Ecommerce Performance
variable measured: Advanced Segmentation
  type: PropertyValue
  value reference: Automation
variable measured: Lowest Paid Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Monthly Email Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Available Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Automation Workflows (Standard Plan)
  type: PropertyValue
  value reference: Features
variable measured: Native CRM Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Implementation Time to Productivity
  type: PropertyValue
  value reference: Setup
variable measured: Attribution Model Depth
  type: PropertyValue
  value reference: Capability
variable measured: Typical User Seat Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring AI Capability
  type: PropertyValue
  value reference: Capability
variable measured: Free Plan Available
  type: PropertyValue
  value reference: Pricing
variable measured: API Call Rate Limit (per 15 min)
  type: PropertyValue
  value reference: Technical
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Custom Fields Supported
  type: PropertyValue
  value reference: Customization
variable measured: Built-in Email Marketing Capabilities
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Sales Features
variable measured: Mid-Tier Plan Cost (100 contacts)
variable measured: Minimum Monthly Cost (Core Plan)
variable measured: Free Tier Daily Email Limit
variable measured: Pre-built Automation Templates
variable measured: CRM Capability Level
variable measured: SMS Included in Base Plan
variable measured: AI Writing Assistant
variable measured: API Rate Limit
is based on: https://www.aversusb.net/compare/activecampaign-vs-drip)

ActiveCampaign vs Drip — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Drip.
has defined term: Features
has defined term: Testing & QA
has defined term: Integrations
has defined term: Usability
has defined term: Pricing
has defined term: Reputation
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Capacity
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Integration
has defined term: Implementation
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Automation
has defined term: Ecosystem
has defined term: Setup
has defined term: Capability
has defined term: Technical
has defined term: Customization
has defined term: Free Tier
has defined term: Onboarding
has defined term: Scalability
has defined term: Pricing & Limits
has defined term: Support
has defined term: Performance
has defined term: Deployment
has defined term: CRM
has defined term: Service Quality
has defined term: Developer Tools
has defined term: Scaling
has defined term: Overall Quality
has defined term: Email Deliverability
has defined term: Developer Experience
has defined term: Market Positioning

Features
type: DefinedTerm
term code: features
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Setup
type: DefinedTerm
term code: setup
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Service Quality
type: DefinedTerm
term code: service-quality
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Scaling
type: DefinedTerm
term code: scaling
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Overall Quality
type: DefinedTerm
term code: overall-quality
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Email Deliverability
type: DefinedTerm
term code: email-deliverability
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

Market Positioning
type: DefinedTerm
term code: market-positioning
in defined term set: ActiveCampaign vs Drip — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T15:18:04.023Z
author: A Versus B
publisher: A Versus B
is part of: activecampaign-vs-drip)
main entity: Which is better for ecommerce stores?
  type: Question
  accepted answer: Answer
    text: Drip is purpose-built for ecommerce with specialized automations like abandoned cart recovery, post-purchase sequences, and product recommendations. ActiveCampaign works for ecommerce but requires more setup and is better suited if you also need CRM functionality. For pure ecommerce focus, Drip's lower cost and ecommerce-specific features make it the better choice.
    language: en-US
main entity: Can I use ActiveCampaign without a CRM?
  type: Question
  accepted answer: Answer
    text: Yes, ActiveCampaign can be used for email marketing alone, but you'll pay for CRM features you don't use. If you only need email marketing and automation without sales pipeline management, Drip is more cost-effective since it's optimized for that use case.
    language: en-US
main entity: Which has better automation capabilities?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign has significantly more advanced automation with 500+ templates, conditional branching, and machine learning-powered scoring. Drip's automations are simpler but still robust for ecommerce scenarios like abandoned carts and product-triggered emails. Choose ActiveCampaign for complex multi-step workflows across multiple departments.
    language: en-US
main entity: Does Drip charge overages for contacts?
  type: Question
  accepted answer: Answer
    text: No. Drip charges based on the number of active campaigns, not contact overage fees. This is a major advantage over ActiveCampaign, which charges incrementally as your contact list grows, making Drip more predictable for growing ecommerce businesses.
    language: en-US
main entity: Which integrates better with Shopify?
  type: Question
  accepted answer: Answer
    text: Both integrate with Shopify, but Drip has native ecommerce-focused integrations and is specifically optimized for Shopify sellers. ActiveCampaign also works well but requires more configuration. For Shopify stores, Drip is the faster implementation.
    language: en-US

How to Choose Between ActiveCampaign and Drip
type: HowTo
description: ActiveCampaign is a comprehensive platform with advanced automation, CRM, and sales features suitable for enterprises, while Drip is a streamlined ecommerce-focused email marketing tool with lower pricing ideal for small to mid-sized online retailers.
language: en-US
total time: PT3M
step: Consider: Primary Focus
step: Consider: Starting Monthly Price
step: Consider: Built-in CRM Features
step: Consider: Ecommerce Integrations
step: Consider: Automation Workflows
step: Consider: Email Templates
step: Consider: Target Audience Size
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose ActiveCampaign if you need a full-featured CRM with advanced sales automation, multi-channel marketing, and enterprise-grade scalability for complex B2B or hybrid business models. Choose Drip if you run an ecommerce store and want a focused, affordable email marketing platform with specialized features like post-purchase automation and abandoned cart recovery without the overhead of a full CRM.

Consider: Primary Focus
type: HowToStep
position: 1
text: Primary Focus: ActiveCampaign has All-in-one CRM + Marketing Automation, while Drip has Ecommerce Email Marketing & Automation.

Consider: Starting Monthly Price
type: HowToStep
position: 2
text: Starting Monthly Price: ActiveCampaign has $9/month, while Drip has $19/month.

Consider: Built-in CRM Features
type: HowToStep
position: 3
text: Built-in CRM Features: ActiveCampaign has Full CRM with sales pipeline, contact management, and reporting, while Drip has Basic contact segmentation only.

Consider: Ecommerce Integrations
type: HowToStep
position: 4
text: Ecommerce Integrations: ActiveCampaign has Shopify, WooCommerce, BigCommerce, Magento, while Drip has Shopify, WooCommerce, Klaviyo, native ecommerce focus.

Consider: Automation Workflows
type: HowToStep
position: 5
text: Automation Workflows: ActiveCampaign has Visual builder with 500+ pre-built automations, while Drip has Simplified visual builder with 100+ ecommerce-specific automations.

Consider: Email Templates
type: HowToStep
position: 6
text: Email Templates: ActiveCampaign has 300+ customizable templates, while Drip has 200+ ecommerce-optimized templates.

Consider: Target Audience Size
type: HowToStep
position: 7
text: Target Audience Size: ActiveCampaign has Enterprise & mid-market B2B/B2C, while Drip has Small to mid-sized ecommerce businesses.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: ActiveCampaign vs Drip
review body: ActiveCampaign is a comprehensive platform with advanced automation, CRM, and sales features suitable for enterprises, while Drip is a streamlined ecommerce-focused email marketing tool with lower pricing ideal for small to mid-sized online retailers.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: ActiveCampaign vs Drip

Automation Workflows (Standard Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Drip: N/A

Native CRM Integrations
type: PropertyValue
value: ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | Drip: N/A

Implementation Time to Productivity
type: PropertyValue
value: ActiveCampaign: 1 week | Drip: N/A

Attribution Model Depth
type: PropertyValue
value: ActiveCampaign: 2 (last-click, first-click) | Drip: N/A

Typical User Seat Cost
type: PropertyValue
value: ActiveCampaign: $25-50 | Drip: N/A

Lead Scoring AI Capability
type: PropertyValue
value: ActiveCampaign: Advanced predictive with AI priority ranking | Drip: N/A

Free Plan Available
type: PropertyValue
value: ActiveCampaign: No (14-day trial only) | Drip: N/A

API Call Rate Limit (per 15 min)
type: PropertyValue
value: ActiveCampaign: 10-300 calls (tier-dependent) | Drip: N/A

Third-Party Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Drip: N/A

Custom Fields Supported
type: PropertyValue
value: ActiveCampaign: 100+ (plan-dependent) | Drip: N/A

Built-in Email Marketing Capabilities
type: PropertyValue
value: ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | Drip: N/A

AI-Powered Sales Features
type: PropertyValue
value: ActiveCampaign: Predictive send time, contact scoring, revenue attribution | Drip: N/A

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: ActiveCampaign: $49/month | Drip: N/A

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: ActiveCampaign: $9 | Drip: N/A

Free Tier Daily Email Limit
type: PropertyValue
value: ActiveCampaign: Unlimited (500 contacts max) | Drip: N/A

Pre-built Automation Templates
type: PropertyValue
value: ActiveCampaign: 10,000+ | Drip: N/A

CRM Capability Level
type: PropertyValue
value: ActiveCampaign: Advanced (deals, pipelines, forecasting) | Drip: N/A

SMS Included in Base Plan
type: PropertyValue
value: ActiveCampaign: Yes (all paid plans) | Drip: N/A

AI Writing Assistant
type: PropertyValue
value: ActiveCampaign: Yes (all plans) | Drip: N/A

API Rate Limit
type: PropertyValue
value: ActiveCampaign: 600 calls/min | Drip: N/A

Starting Price
type: PropertyValue
value: ActiveCampaign: $9 (Lite tier) | Drip: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: ActiveCampaign: No free tier | Drip: N/A

Email Templates Available
type: PropertyValue
value: ActiveCampaign: 500+ templates | Drip: N/A

CRM Functionality
type: PropertyValue
value: ActiveCampaign: Full CRM with sales pipelines and deal tracking | Drip: N/A

Pre-built Automation Workflows
type: PropertyValue
value: ActiveCampaign: 500+ pre-built workflows | Drip: N/A

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: ActiveCampaign: $229/month | Drip: N/A

Ease of Use Rating
type: PropertyValue
value: ActiveCampaign: 3.9/5 | Drip: N/A

Mid-Tier Monthly Price
type: PropertyValue
value: ActiveCampaign: $299 | Drip: N/A

Daily API Rate Limit
type: PropertyValue
value: ActiveCampaign: 10,000 | Drip: N/A

Implementation Time
type: PropertyValue
value: ActiveCampaign: 2-4 weeks | Drip: N/A

Email Template Library
type: PropertyValue
value: ActiveCampaign: 200+ professional templates | Drip: N/A

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: ActiveCampaign: 100,000 | Drip: N/A

Native ABM Tools
type: PropertyValue
value: ActiveCampaign: Limited functionality | Drip: N/A

Max Contacts (Starter Plan)
type: PropertyValue
value: ActiveCampaign: 500 | Drip: N/A

Free Plan Contact Limit
type: PropertyValue
value: ActiveCampaign: No free plan | Drip: N/A

SMS Marketing Included
type: PropertyValue
value: ActiveCampaign: Yes (paid add-on) | Drip: No

Marketing Automation Sophistication
type: PropertyValue
value: ActiveCampaign: Advanced AI-powered with predictive scoring | Drip: N/A

Average Onboarding Time
type: PropertyValue
value: ActiveCampaign: 14 days | Drip: N/A

Starting Monthly Price
type: PropertyValue
value: ActiveCampaign: $15/month | Drip: $17
value reference: ActiveCampaign

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: ActiveCampaign: $549 (10 seats @ $35 + contact tier) | Drip: N/A

Native APIs Available
type: PropertyValue
value: ActiveCampaign: 200+ | Drip: N/A

Email Deliverability Rate
type: PropertyValue
value: ActiveCampaign: 97% | Drip: 98.5%
value reference: Drip

Average Implementation Time
type: PropertyValue
value: ActiveCampaign: 1-2 weeks | Drip: N/A

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: ActiveCampaign: 1000+ | Drip: N/A

Custom Field Limit
type: PropertyValue
value: ActiveCampaign: 500 | Drip: N/A

Languages Supported
type: PropertyValue
value: ActiveCampaign: 20+ | Drip: N/A

Native Integrations Available
type: PropertyValue
value: ActiveCampaign: 1,000+ | Drip: N/A

Automation Workflows
type: PropertyValue
value: ActiveCampaign: Unlimited with advanced conditional logic | Drip: N/A

Contact Management Features
type: PropertyValue
value: ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting | Drip: N/A

Customer Support Response Time
type: PropertyValue
value: ActiveCampaign: 24 hours (email) | Drip: N/A

Mobile App Available
type: PropertyValue
value: ActiveCampaign: Yes - iOS and Android | Drip: N/A

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value: ActiveCampaign: $49 | Drip: N/A

Native Integrations
type: PropertyValue
value: ActiveCampaign: 1,200+ | Drip: 50+
value reference: ActiveCampaign

Landing Page Builder (Native)
type: PropertyValue
value: ActiveCampaign: Not included | Drip: N/A

Unlimited Marketing Automations
type: PropertyValue
value: ActiveCampaign: All plans | Drip: N/A

Premium Support Response Time
type: PropertyValue
value: ActiveCampaign: 4 hours | Drip: N/A

Contact Limit (Basic Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Drip: N/A

Starting Price (USD/month)
type: PropertyValue
value: ActiveCampaign: $9 | Drip: N/A

Contacts/Subscribers at Entry Price
type: PropertyValue
value: ActiveCampaign: 500 | Drip: N/A

Price at 10,000 Subscribers
type: PropertyValue
value: ActiveCampaign: $99 | Drip: N/A

Onboarding Time to Proficiency
type: PropertyValue
value: ActiveCampaign: 4-6 weeks | Drip: N/A

Native CRM Included
type: PropertyValue
value: ActiveCampaign: Yes - full sales pipeline, deal tracking | Drip: N/A

Paid Subscriber Tiers (Native)
type: PropertyValue
value: ActiveCampaign: No - requires third-party integration | Drip: N/A

API Endpoints Available
type: PropertyValue
value: ActiveCampaign: 200+ | Drip: N/A

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: ActiveCampaign: $99 | Drip: N/A

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: ActiveCampaign: $229+ | Drip: N/A

Native E-commerce Integrations
type: PropertyValue
value: ActiveCampaign: 100+ | Drip: N/A

Free Trial Length
type: PropertyValue
value: ActiveCampaign: 14 days | Drip: N/A

CRM Deal Pipeline Features
type: PropertyValue
value: ActiveCampaign: Full deal pipelines with forecasting and attribution | Drip: N/A

Free Tier Contact Limit
type: PropertyValue
value: ActiveCampaign: 1,000 | Drip: N/A

SMS Marketing Availability
type: PropertyValue
value: ActiveCampaign: Separate add-on ($10+/month) | Drip: N/A

CRM Pipeline Management
type: PropertyValue
value: ActiveCampaign: Full sales pipeline with deal tracking | Drip: None (basic contact database only)

Implementation Difficulty (1-10 scale)
type: PropertyValue
value: ActiveCampaign: 8/10 (steep) | Drip: N/A

Contact List Limit (Base Plan)
type: PropertyValue
value: ActiveCampaign: 500 | Drip: Unlimited

Available Automation Templates
type: PropertyValue
value: ActiveCampaign: 500+ | Drip: 100+
value reference: ActiveCampaign

Email Templates Included
type: PropertyValue
value: ActiveCampaign: 300+ | Drip: 200+
value reference: ActiveCampaign

Third-Party App Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Drip: 150+
value reference: ActiveCampaign

Platform Rating
type: PropertyValue
value: ActiveCampaign: N/A | Drip: 4.5/5

AI-Powered Features
type: PropertyValue
value: ActiveCampaign: N/A | Drip: Limited or absent AI capabilities

Deliverability Grade
type: PropertyValue
value: ActiveCampaign: N/A | Drip: Solid but requires manual Gmail monitoring for optimal inbox placement

Typical Onboarding Time
type: PropertyValue
value: ActiveCampaign: N/A | Drip: 2-5

Target Business Size
type: PropertyValue
value: ActiveCampaign: N/A | Drip: Small to Mid-Market (SMB focus)

SpeakableSpecification
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ActiveCampaign — Wikipedia
type: CreativeWork

Drip — Wikipedia
type: CreativeWork

Compare ActiveCampaign vs Drip
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/activecampaign-vs-drip)
object: ActiveCampaign
object: Drip

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Technical

Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Implementation Time
type: PropertyValue
value reference: Onboarding

Email Template Library
type: PropertyValue
value reference: Features

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing & Limits

SMS Marketing Included
type: PropertyValue
value reference: Features

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Average Implementation Time
type: PropertyValue
value reference: Deployment

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Features

Native Integrations Available
type: PropertyValue
value reference: Integration

Automation Workflows
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Customer Support Response Time
type: PropertyValue
value reference: Service Quality

Mobile App Available
type: PropertyValue
value reference: Features

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Integrations

Landing Page Builder (Native)
type: PropertyValue
value reference: Features

Unlimited Marketing Automations
type: PropertyValue
value reference: Automation

Premium Support Response Time
type: PropertyValue
value reference: Support

Contact Limit (Basic Plan)
type: PropertyValue
value reference: Scalability

Starting Price (USD/month)
type: PropertyValue
value reference: Pricing

Contacts/Subscribers at Entry Price
type: PropertyValue
value reference: Pricing

Price at 10,000 Subscribers
type: PropertyValue
value reference: Pricing

Onboarding Time to Proficiency
type: PropertyValue
value reference: Usability

Native CRM Included
type: PropertyValue
value reference: Features

Paid Subscriber Tiers (Native)
type: PropertyValue
value reference: Features

API Endpoints Available
type: PropertyValue
value reference: Developer Tools

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Free Trial Length
type: PropertyValue
value reference: Pricing

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Free Tier Contact Limit
type: PropertyValue
value reference: Features

SMS Marketing Availability
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Implementation Difficulty (1-10 scale)
type: PropertyValue
value reference: Usability

Contact List Limit (Base Plan)
type: PropertyValue
value reference: Scaling

Available Automation Templates
type: PropertyValue
value reference: Features

Email Templates Included
type: PropertyValue
value reference: Features

Third-Party App Integrations
type: PropertyValue
value reference: Ecosystem

Platform Rating
type: PropertyValue
value reference: Overall Quality

AI-Powered Features
type: PropertyValue
value reference: Features

Deliverability Grade
type: PropertyValue
value reference: Email Deliverability

Typical Onboarding Time
type: PropertyValue
value reference: Developer Experience

Target Business Size
type: PropertyValue
value reference: Market Positioning