ActiveCampaign vs Constant Contact
type: Article
description: ActiveCampaign is a more advanced marketing automation platform with CRM, sales automation, and visual workflow builders ideal for growing businesses, while Constant Contact is a simpler, email-focused solution better suited for small businesses and nonprofits prioritizing ease of use.
language: en-US
date published: 2026-07-08T06:42:03.090Z
date created: 2026-07-08T06:42:03.090Z
date modified: 2026-07-08T06:42:03.122Z
content reference time: 2026-07-08T06:42:03.122Z
author: A Versus B
publisher: A Versus B
about: ActiveCampaign
about: Constant Contact
abstract: ActiveCampaign is a more advanced marketing automation platform with CRM, sales automation, and visual workflow builders ideal for growing businesses, while Constant Contact is a simpler, email-focused solution better suited for small businesses and nonprofits prioritizing ease of use.
text: Core Platform Focus. Starting Price (Monthly). Contact Limit (Starter Plan). Automation Workflows. CRM Features Included. Learning Curve. API Rate Limits
conclusion text: Choose ActiveCampaign if you need advanced marketing automation, CRM functionality, complex sales workflows, and are willing to invest in training and higher costs for enterprise-grade features. Choose Constant Contact if you're a small business or nonprofit looking for an affordable, easy-to-use email marketing solution that requires minimal technical expertise and doesn't need advanced automation or CRM capabilities.
additional property: Landing Page Builder Access
  type: PropertyValue
  value: ActiveCampaign: Plus plan ($99+/month) and above | Constant Contact: N/A
additional property: AI Email Generation
  type: PropertyValue
  value: ActiveCampaign: AI-generated email drafts included | Constant Contact: N/A
additional property: Automation Complexity Level
  type: PropertyValue
  value: ActiveCampaign: Advanced (Enterprise-grade automation) | Constant Contact: Standard email-based
additional property: Email Deliverability Testing
  type: PropertyValue
  value: ActiveCampaign: A/B testing and spam testing | Constant Contact: N/A
additional property: eCommerce Platform Support
  type: PropertyValue
  value: ActiveCampaign: Limited platform support | Constant Contact: N/A
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: ActiveCampaign: Native CRM with advanced features | Constant Contact: N/A
additional property: User Skill Level Required
  type: PropertyValue
  value: ActiveCampaign: Experienced marketers preferred | Constant Contact: N/A
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $15/month | Constant Contact: $12/month
  value reference: Constant Contact
additional property: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Constant Contact: N/A
additional property: Enterprise Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $145/month | Constant Contact: N/A
additional property: Included Core Hubs
  type: PropertyValue
  value: ActiveCampaign: 2 (Marketing & CRM) | Constant Contact: N/A
additional property: Unlimited Automation Available From
  type: PropertyValue
  value: ActiveCampaign: $49/month | Constant Contact: N/A
additional property: Customer Review Parity
  type: PropertyValue
  value: ActiveCampaign: Nearly identical ratings | Constant Contact: N/A
additional property: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Constant Contact: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: ActiveCampaign: Not published | Constant Contact: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: ActiveCampaign: $9 (500 contacts) | Constant Contact: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: ActiveCampaign: $385–$495 | Constant Contact: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: ActiveCampaign: Full B2B/B2C CRM with lead scoring | Constant Contact: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: ActiveCampaign: Available (add-on/integration) | Constant Contact: N/A
additional property: Shopify Integration Depth
  type: PropertyValue
  value: ActiveCampaign: Supported via marketplace | Constant Contact: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: ActiveCampaign: 4,200% ROI (industry average) | Constant Contact: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: ActiveCampaign: Email, SMS, web, social, chat (native) | Constant Contact: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $15 | Constant Contact: N/A
additional property: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value: ActiveCampaign: Unlimited | Constant Contact: N/A
additional property: Native Integrations
  type: PropertyValue
  value: ActiveCampaign: 1000+ | Constant Contact: 1,000+
additional property: Landing Page Builder
  type: PropertyValue
  value: ActiveCampaign: No (forms only) | Constant Contact: Yes (template-based)
additional property: CRM & Deal Pipeline
  type: PropertyValue
  value: ActiveCampaign: Full-featured with scoring | Constant Contact: N/A
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: ActiveCampaign: Advanced (conditional logic, multi-branch) | Constant Contact: 12 pre-built templates
additional property: Setup Time to Productivity
  type: PropertyValue
  value: ActiveCampaign: 2-4 weeks (with training) | Constant Contact: N/A
additional property: Cost at 10,000 Subscribers
  type: PropertyValue
  value: ActiveCampaign: $149 (Pro plan, unlimited) | Constant Contact: N/A
additional property: Max Contacts at Entry Plan
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Constant Contact: 500 contacts
  value reference: ActiveCampaign
additional property: Mid-Tier Plan Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Constant Contact: $35/month (Standard)
  value reference: Constant Contact
additional property: Built-In CRM
  type: PropertyValue
  value: ActiveCampaign: Yes | Constant Contact: No
additional property: AI Predictive Features
  type: PropertyValue
  value: ActiveCampaign: Predictive sending, lead scoring | Constant Contact: Not available
additional property: Automation Capabilities
  type: PropertyValue
  value: ActiveCampaign: Unlimited advanced workflows | Constant Contact: Basic automation sequences
additional property: Ease of Use
  type: PropertyValue
  value: ActiveCampaign: Moderate - requires learning | Constant Contact: Very easy - beginner-friendly
additional property: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value: ActiveCampaign: $9 | Constant Contact: N/A
additional property: Lead Scoring Algorithms
  type: PropertyValue
  value: ActiveCampaign: Behavioral, manual, predictive (limited AI) | Constant Contact: N/A
additional property: Built-in CRM Included
  type: PropertyValue
  value: ActiveCampaign: Yes (native) | Constant Contact: N/A
additional property: User Training Required (Days)
  type: PropertyValue
  value: ActiveCampaign: 2-5 days | Constant Contact: N/A
additional property: Salesforce CRM Sync Latency
  type: PropertyValue
  value: ActiveCampaign: 2-4 hour sync | Constant Contact: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: ActiveCampaign: $15 | Constant Contact: $20+
  value reference: ActiveCampaign
additional property: Contacts at $99/Month
  type: PropertyValue
  value: ActiveCampaign: 10,000+ | Constant Contact: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: ActiveCampaign: 4-8 weeks | Constant Contact: N/A
additional property: Shopify Native Integration
  type: PropertyValue
  value: ActiveCampaign: Basic (via third-party apps) | Constant Contact: N/A
additional property: Abandoned Cart Recovery Rate
  type: PropertyValue
  value: ActiveCampaign: 8-12% (varies by setup) | Constant Contact: N/A
additional property: Advanced Segmentation
  type: PropertyValue
  value: ActiveCampaign: Yes (behavioral, predictive, dynamic) | Constant Contact: N/A
additional property: Lowest Paid Plan Price
  type: PropertyValue
  value: ActiveCampaign: $15 | Constant Contact: N/A
additional property: Free Plan Monthly Email Limit
  type: PropertyValue
  value: ActiveCampaign: None (paid only) | Constant Contact: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/entity/constant-contact
significant link: https://www.aversusb.net/alternatives/constant-contact
significant link: https://www.aversusb.net/api/answer/activecampaign-vs-constant-contact)
significant link: https://www.aversusb.net/api/v1/schema/activecampaign-vs-constant-contact)
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
related link: https://www.aversusb.net/compare/zoho-crm-vs-activecampaign)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-convertkit
related link: https://www.aversusb.net/compare/constant-contact-vs-klaviyo
related link: https://www.aversusb.net/compare/constant-contact-vs-hubspot
teaches: How to choose between ActiveCampaign and Constant Contact
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: ActiveCampaign vs Constant Contact — Side-by-side comparison on A Versus B

A Versus B
type: Organization

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Marketing automation CRM with behavioral AI and advanced email workflows for SMBs.
subject of: ActiveCampaign vs Constant Contact

Constant Contact
type: SoftwareApplication
alternate name: CC
language: en-US
description: Beginner-friendly email marketing platform designed for small businesses and nonprofits.
subject of: ActiveCampaign vs Constant Contact

ActiveCampaign vs Constant Contact — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for ActiveCampaign vs Constant Contact. Contains 129 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Workflow Automation
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Enterprise Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Included Core Hubs
  type: PropertyValue
  value reference: Features
variable measured: Unlimited Automation Available From
  type: PropertyValue
  value reference: Features
variable measured: Customer Review Parity
  type: PropertyValue
  value reference: Reputation
variable measured: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Base Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value reference: Capacity
variable measured: Native Integrations
  type: PropertyValue
  value reference: Integration
variable measured: Landing Page Builder
  type: PropertyValue
  value reference: Features
variable measured: CRM & Deal Pipeline
  type: PropertyValue
  value reference: Features
variable measured: Automation Workflow Complexity
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to Productivity
  type: PropertyValue
  value reference: Usability
variable measured: Cost at 10,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Max Contacts at Entry Plan
  type: PropertyValue
  value reference: Capacity
variable measured: Mid-Tier Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Built-In CRM
  type: PropertyValue
  value reference: Features
variable measured: AI Predictive Features
  type: PropertyValue
  value reference: Features
variable measured: Automation Capabilities
  type: PropertyValue
  value reference: Features
variable measured: Ease of Use
  type: PropertyValue
  value reference: User Experience
variable measured: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring Algorithms
  type: PropertyValue
  value reference: Features
variable measured: Built-in CRM Included
  type: PropertyValue
  value reference: Features
variable measured: User Training Required (Days)
  type: PropertyValue
  value reference: Usability
variable measured: Salesforce CRM Sync Latency
  type: PropertyValue
  value reference: Integration
variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts at $99/Month
  type: PropertyValue
  value reference: Capacity
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Implementation
variable measured: Shopify Native Integration
  type: PropertyValue
  value reference: Ecommerce
variable measured: Abandoned Cart Recovery Rate
  type: PropertyValue
  value reference: Ecommerce Performance
variable measured: Advanced Segmentation
  type: PropertyValue
  value reference: Automation
variable measured: Lowest Paid Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Monthly Email Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Available Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Automation Workflows (Standard Plan)
  type: PropertyValue
  value reference: Features
variable measured: Native CRM Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Implementation Time to Productivity
  type: PropertyValue
  value reference: Onboarding
variable measured: Attribution Model Depth
  type: PropertyValue
  value reference: Capability
variable measured: Typical User Seat Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring AI Capability
  type: PropertyValue
  value reference: Capability
variable measured: Free Plan Available
  type: PropertyValue
  value reference: Pricing
variable measured: API Call Rate Limit (per 15 min)
  type: PropertyValue
  value reference: Technical
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Custom Fields Supported
  type: PropertyValue
  value reference: Customization
variable measured: Built-in Email Marketing Capabilities
variable measured: AI-Powered Sales Features
variable measured: Mid-Tier Plan Cost (100 contacts)
variable measured: Minimum Monthly Cost (Core Plan)
variable measured: Free Tier Daily Email Limit
variable measured: Pre-Built Automation Templates
variable measured: CRM Capability Level
variable measured: SMS Included in Base Plan
variable measured: AI Writing Assistant
is based on: https://www.aversusb.net/compare/activecampaign-vs-constant-contact)

ActiveCampaign vs Constant Contact — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Constant Contact.
has defined term: Features
has defined term: Workflow Automation
has defined term: Testing & QA
has defined term: Integrations
has defined term: Usability
has defined term: Pricing
has defined term: Reputation
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Capacity
has defined term: Integration
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Implementation
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Automation
has defined term: Onboarding
has defined term: Capability
has defined term: Technical
has defined term: Ecosystem
has defined term: Customization
has defined term: Free Tier
has defined term: AI Features
has defined term: Deployment
has defined term: Scalability
has defined term: Support
has defined term: Email Performance
has defined term: Accessibility
has defined term: Developer Experience
has defined term: Targeting
has defined term: Pricing & Limits
has defined term: Value
has defined term: Market Fit
has defined term: Performance

Features
type: DefinedTerm
term code: features
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Workflow Automation
type: DefinedTerm
term code: workflow-automation
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Implementation
type: DefinedTerm
term code: implementation
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

AI Features
type: DefinedTerm
term code: ai-features
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Email Performance
type: DefinedTerm
term code: email-performance
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Accessibility
type: DefinedTerm
term code: accessibility
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Developer Experience
type: DefinedTerm
term code: developer-experience
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Targeting
type: DefinedTerm
term code: targeting
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Market Fit
type: DefinedTerm
term code: market-fit
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: ActiveCampaign vs Constant Contact — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T06:42:03.122Z
author: A Versus B
publisher: A Versus B
is part of: activecampaign-vs-constant-contact)
main entity: Which platform is better for small businesses with limited budgets?
  type: Question
  accepted answer: Answer
    text: Constant Contact is significantly better for budget-conscious small businesses. It offers unlimited contacts on its $20/month starter plan, compared to ActiveCampaign's $49/month plan with only 500 contacts. Constant Contact also includes features like event management and social media posting at lower price points, making it ideal for solopreneurs and small teams under 10 people.
    language: en-US
main entity: Which platform offers better CRM and sales automation?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign is the clear winner for CRM and sales automation. It includes a built-in CRM with lead scoring, pipeline management, deal tracking, and sales forecasting. Constant Contact lacks these features entirely, offering only basic contact management. If you need to track sales opportunities and manage customer relationships, ActiveCampaign is essential.
    language: en-US
main entity: How long does it take to set up each platform?
  type: Question
  accepted answer: Answer
    text: Constant Contact can be fully operational within 1 hour with its intuitive drag-and-drop interface and pre-built templates. ActiveCampaign typically requires 4-6 weeks of training and setup to leverage its advanced features effectively. If you need immediate deployment, Constant Contact wins by a significant margin.
    language: en-US
main entity: Which platform integrates better with third-party tools?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign offers superior integration capabilities with 10,000 API requests/minute compared to Constant Contact's 500 requests/minute. ActiveCampaign connects with 1,000+ apps through native integrations, while Constant Contact supports around 400 integrations. For complex tech stacks requiring heavy API usage, ActiveCampaign is essential.
    language: en-US
main entity: Can I upgrade from Constant Contact to ActiveCampaign later?
  type: Question
  accepted answer: Answer
    text: Yes, many businesses start with Constant Contact for email marketing and later migrate to ActiveCampaign as they grow and need CRM and advanced automation. Both platforms offer data export capabilities, though ActiveCampaign requires a setup period. Migration is feasible but should be planned for scaling growth beyond simple email marketing.
    language: en-US

How to Choose Between ActiveCampaign and Constant Contact
type: HowTo
description: ActiveCampaign is a more advanced marketing automation platform with CRM, sales automation, and visual workflow builders ideal for growing businesses, while Constant Contact is a simpler, email-focused solution better suited for small businesses and nonprofits prioritizing ease of use.
language: en-US
total time: PT3M
step: Consider: Core Platform Focus
step: Consider: Starting Price (Monthly)
step: Consider: Contact Limit (Starter Plan)
step: Consider: Automation Workflows
step: Consider: CRM Features Included
step: Consider: Learning Curve
step: Consider: API Rate Limits
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose ActiveCampaign if you need advanced marketing automation, CRM functionality, complex sales workflows, and are willing to invest in training and higher costs for enterprise-grade features. Choose Constant Contact if you're a small business or nonprofit looking for an affordable, easy-to-use email marketing solution that requires minimal technical expertise and doesn't need advanced automation or CRM capabilities.

Consider: Core Platform Focus
type: HowToStep
position: 1
text: Core Platform Focus: ActiveCampaign has Marketing automation + CRM + sales tools, while Constant Contact has Email marketing + basic automation.

Consider: Starting Price (Monthly)
type: HowToStep
position: 2
text: Starting Price (Monthly): ActiveCampaign has $49/month, while Constant Contact has $20/month.

Consider: Contact Limit (Starter Plan)
type: HowToStep
position: 3
text: Contact Limit (Starter Plan): ActiveCampaign has 500 contacts, while Constant Contact has Unlimited contacts.

Consider: Automation Workflows
type: HowToStep
position: 4
text: Automation Workflows: ActiveCampaign has Visual workflow builder, 500+ pre-built automations, while Constant Contact has Basic automation, 100+ templates.

Consider: CRM Features Included
type: HowToStep
position: 5
text: CRM Features Included: ActiveCampaign has Built-in CRM, lead scoring, pipeline management, while Constant Contact has Contact management only, no CRM.

Consider: Learning Curve
type: HowToStep
position: 6
text: Learning Curve: ActiveCampaign has Steep (advanced features require training), while Constant Contact has Shallow (intuitive interface).

Consider: API Rate Limits
type: HowToStep
position: 7
text: API Rate Limits: ActiveCampaign has 10,000 requests/minute, while Constant Contact has 500 requests/minute.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: ActiveCampaign vs Constant Contact
review body: ActiveCampaign is a more advanced marketing automation platform with CRM, sales automation, and visual workflow builders ideal for growing businesses, while Constant Contact is a simpler, email-focused solution better suited for small businesses and nonprofits prioritizing ease of use.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: ActiveCampaign vs Constant Contact

Available Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Constant Contact: N/A

Automation Workflows (Standard Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Constant Contact: N/A

Native CRM Integrations
type: PropertyValue
value: ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | Constant Contact: N/A

Implementation Time to Productivity
type: PropertyValue
value: ActiveCampaign: 1 week | Constant Contact: N/A

Attribution Model Depth
type: PropertyValue
value: ActiveCampaign: 2 (last-click, first-click) | Constant Contact: N/A

Typical User Seat Cost
type: PropertyValue
value: ActiveCampaign: $25-50 | Constant Contact: N/A

Lead Scoring AI Capability
type: PropertyValue
value: ActiveCampaign: Advanced predictive with AI priority ranking | Constant Contact: N/A

Free Plan Available
type: PropertyValue
value: ActiveCampaign: No (14-day trial only) | Constant Contact: No

API Call Rate Limit (per 15 min)
type: PropertyValue
value: ActiveCampaign: 10-300 calls (tier-dependent) | Constant Contact: N/A

Third-Party Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Constant Contact: 250+
value reference: ActiveCampaign

Custom Fields Supported
type: PropertyValue
value: ActiveCampaign: 100+ (plan-dependent) | Constant Contact: N/A

Built-in Email Marketing Capabilities
type: PropertyValue
value: ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | Constant Contact: N/A

AI-Powered Sales Features
type: PropertyValue
value: ActiveCampaign: Predictive send time, contact scoring, revenue attribution | Constant Contact: N/A

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: ActiveCampaign: $49/month | Constant Contact: N/A

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: ActiveCampaign: $9 | Constant Contact: N/A

Free Tier Daily Email Limit
type: PropertyValue
value: ActiveCampaign: Unlimited (500 contacts max) | Constant Contact: N/A

Pre-Built Automation Templates
type: PropertyValue
value: ActiveCampaign: 500+ | Constant Contact: N/A

CRM Capability Level
type: PropertyValue
value: ActiveCampaign: Advanced (deals, pipelines, forecasting) | Constant Contact: N/A

SMS Included in Base Plan
type: PropertyValue
value: ActiveCampaign: Yes (all paid plans) | Constant Contact: N/A

AI Writing Assistant
type: PropertyValue
value: ActiveCampaign: Yes (all plans) | Constant Contact: N/A

API Rate Limit
type: PropertyValue
value: ActiveCampaign: 600 calls/min | Constant Contact: Unlimited (on request)

Starting Price
type: PropertyValue
value: ActiveCampaign: $9 (Lite tier) | Constant Contact: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: ActiveCampaign: No free tier | Constant Contact: Trial only (60 days)

Email Templates Available
type: PropertyValue
value: ActiveCampaign: 500+ templates | Constant Contact: N/A

CRM Functionality
type: PropertyValue
value: ActiveCampaign: Full CRM with sales pipelines and deal tracking | Constant Contact: N/A

Pre-built Automation Workflows
type: PropertyValue
value: ActiveCampaign: 500+ pre-built workflows | Constant Contact: N/A

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: ActiveCampaign: $229/month | Constant Contact: N/A

Ease of Use Rating
type: PropertyValue
value: ActiveCampaign: 3.9/5 | Constant Contact: N/A

Mid-Tier Monthly Price
type: PropertyValue
value: ActiveCampaign: $299 | Constant Contact: N/A

Daily API Rate Limit
type: PropertyValue
value: ActiveCampaign: 10,000 | Constant Contact: N/A

Implementation Time
type: PropertyValue
value: ActiveCampaign: 2-4 weeks | Constant Contact: N/A

Email Template Library
type: PropertyValue
value: ActiveCampaign: 500+ | Constant Contact: N/A

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: ActiveCampaign: 100,000 | Constant Contact: N/A

Native ABM Tools
type: PropertyValue
value: ActiveCampaign: Limited functionality | Constant Contact: N/A

Max Contacts (Starter Plan)
type: PropertyValue
value: ActiveCampaign: 500 | Constant Contact: Unlimited

Free Plan Contact Limit
type: PropertyValue
value: ActiveCampaign: 500 contacts | Constant Contact: No free plan
value reference: ActiveCampaign

SMS Marketing Included
type: PropertyValue
value: ActiveCampaign: Add-on only | Constant Contact: Add-on ($30-$60/month extra)

Marketing Automation Sophistication
type: PropertyValue
value: ActiveCampaign: Advanced AI-powered with predictive scoring | Constant Contact: N/A

CRM Pipeline Management
type: PropertyValue
value: ActiveCampaign: Enterprise-grade sales CRM | Constant Contact: N/A

Average Onboarding Time
type: PropertyValue
value: ActiveCampaign: 14 days | Constant Contact: N/A

Starting Monthly Price
type: PropertyValue
value: ActiveCampaign: $9/month | Constant Contact: $20
value reference: ActiveCampaign

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: ActiveCampaign: $549 (10 seats @ $35 + contact tier) | Constant Contact: N/A

Native APIs Available
type: PropertyValue
value: ActiveCampaign: 200+ | Constant Contact: N/A

Email Deliverability Rate
type: PropertyValue
value: ActiveCampaign: 97.2% | Constant Contact: N/A

Average Implementation Time
type: PropertyValue
value: ActiveCampaign: 1-2 weeks | Constant Contact: N/A

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: ActiveCampaign: 1000+ | Constant Contact: N/A

Custom Field Limit
type: PropertyValue
value: ActiveCampaign: 500 | Constant Contact: N/A

Languages Supported
type: PropertyValue
value: ActiveCampaign: 20+ | Constant Contact: N/A

Core Marketing Channels
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 3 channels

Learning Curve Rating
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 3 (very beginner-friendly)

Segmentation Depth
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Standard list-based segmentation

24/7 Support Availability
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Yes, all plans included

SMS Marketing Capability
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Yes, core feature

Entry-Level Monthly Price
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $12

Price at 50,000 Contacts
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $80

SMS Cost Per Message
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Not offered

Ease of Use Score
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 9

E-commerce Integration Quality
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Limited e-commerce features

Personalization Capabilities
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Basic segmentation

Maximum Subscriber Limit
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Unlimited

Professional/Standard Plan Monthly Price
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $80/month

Cost per User Monthly (Starter Annual)
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $12/month

vs Average SMB Marketing Budget
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 17% of average

CRM Integration Level
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Email-centric, limited CRM

Entry Subscriber Limit
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 500 contacts

Ideal Business Size
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Solo to small business (1-50 employees)

Mid-Tier Plan (5,000 contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $50

Email Delivery Speed
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Near-instantaneous (seconds to minutes)

Landing Page Templates
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 50+

Automation Workflow Triggers
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 15

Customer Support Response Time
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 24/7 (phone, email, live chat)

Monthly Cost (10,000 contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $300/month

Email Templates Included
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 500+ templates

CRM Features
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Basic contact management only

Annual Cost Savings vs Constant Contact (10K contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Baseline ($3,600/year)

Entry-Level Monthly Cost
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: $20

Max Contacts (Paid Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Unlimited

Automation Workflows
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: Limited on basic tiers

Phone Support Availability
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 24/7 (all plans)

Ecommerce Integrations
type: PropertyValue
value: ActiveCampaign: N/A | Constant Contact: 8+

SpeakableSpecification
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ActiveCampaign — Wikipedia
type: CreativeWork

Constant Contact — Wikipedia
type: CreativeWork

Compare ActiveCampaign vs Constant Contact
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/activecampaign-vs-constant-contact)
object: ActiveCampaign
object: Constant Contact

Built-in Email Marketing Capabilities
type: PropertyValue
value reference: Features

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

Pre-Built Automation Templates
type: PropertyValue
value reference: Features

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: AI Features

API Rate Limit
type: PropertyValue
value reference: Technical

Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Automation

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Implementation Time
type: PropertyValue
value reference: Deployment

Email Template Library
type: PropertyValue
value reference: Features

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Free Plan Contact Limit
type: PropertyValue
value reference: Features

SMS Marketing Included
type: PropertyValue
value reference: Features

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Email Deliverability Rate
type: PropertyValue
value reference: Email Performance

Average Implementation Time
type: PropertyValue
value reference: Implementation

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Accessibility

Core Marketing Channels
type: PropertyValue
value reference: Features

Learning Curve Rating
type: PropertyValue
value reference: Developer Experience

Segmentation Depth
type: PropertyValue
value reference: Targeting

24/7 Support Availability
type: PropertyValue
value reference: Support

SMS Marketing Capability
type: PropertyValue
value reference: Features

Entry-Level Monthly Price
type: PropertyValue
value reference: Pricing

Price at 50,000 Contacts
type: PropertyValue
value reference: Pricing

SMS Cost Per Message
type: PropertyValue
value reference: Pricing & Limits

Ease of Use Score
type: PropertyValue
value reference: User Experience

E-commerce Integration Quality
type: PropertyValue
value reference: Integrations

Personalization Capabilities
type: PropertyValue
value reference: Features

Maximum Subscriber Limit
type: PropertyValue
value reference: Scalability

Professional/Standard Plan Monthly Price
type: PropertyValue
value reference: Pricing

Cost per User Monthly (Starter Annual)
type: PropertyValue
value reference: Pricing

vs Average SMB Marketing Budget
type: PropertyValue
value reference: Value

CRM Integration Level
type: PropertyValue
value reference: Features

Entry Subscriber Limit
type: PropertyValue
value reference: Features

Ideal Business Size
type: PropertyValue
value reference: Market Fit

Mid-Tier Plan (5,000 contacts)
type: PropertyValue
value reference: Pricing

Email Delivery Speed
type: PropertyValue
value reference: Performance

Landing Page Templates
type: PropertyValue
value reference: Features

Automation Workflow Triggers
type: PropertyValue
value reference: Features

Customer Support Response Time
type: PropertyValue
value reference: Support

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

Email Templates Included
type: PropertyValue
value reference: Features

CRM Features
type: PropertyValue
value reference: Features

Annual Cost Savings vs Constant Contact (10K contacts)
type: PropertyValue
value reference: Value

Entry-Level Monthly Cost
type: PropertyValue
value reference: Pricing

Max Contacts (Paid Plan)
type: PropertyValue
value reference: Features

Automation Workflows
type: PropertyValue
value reference: Features

Phone Support Availability
type: PropertyValue
value reference: Support

Ecommerce Integrations
type: PropertyValue
value reference: Integrations