ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
ActiveCampaign vs Brevo — Side-by-side comparison on A Versus B
Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
Affordable email marketing and SMS platform designed for small businesses and startups.
Starting Price. Free Email Contacts. Automation Workflows. SMS Marketing Included. CRM Features. Native Integrations. Learning Curve
Choose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and are building a sophisticated sales and marketing operation for mid-market B2B companies. Choose Brevo if you're a small business or startup prioritizing affordability, simplicity, and want SMS marketing bundled with email without unnecessary complexity.
ActiveCampaign: Plus plan ($99+/month) and above | Brevo: N/A
ActiveCampaign: AI-generated email drafts included | Brevo: N/A
ActiveCampaign: Advanced - conditional branching, multi-step, custom logic | Brevo: N/A
ActiveCampaign: A/B testing and spam testing | Brevo: N/A
ActiveCampaign: Limited platform support | Brevo: N/A
ActiveCampaign: Native CRM with advanced features | Brevo: N/A
ActiveCampaign: Experienced marketers preferred | Brevo: N/A
ActiveCampaign: $49/month (Plus) | Brevo: N/A
ActiveCampaign: 2 (Marketing & CRM) | Brevo: N/A
ActiveCampaign: Nearly identical ratings | Brevo: N/A
ActiveCampaign: 1,000 contacts | Brevo: N/A
Average eCommerce Email Revenue Per Send
ActiveCampaign: Not published | Brevo: N/A
ActiveCampaign: $9 (500 contacts) | Brevo: N/A
ActiveCampaign: Full B2B/B2C CRM with lead scoring | Brevo: N/A
ActiveCampaign: Available (add-on/integration) | Brevo: N/A
ActiveCampaign: Supported via marketplace | Brevo: N/A
ActiveCampaign: 4,200% ROI (industry average) | Brevo: N/A
ActiveCampaign: Email, SMS, web, social, chat (native) | Brevo: N/A
ActiveCampaign: No (forms only) | Brevo: N/A
ActiveCampaign: Full-featured with scoring | Brevo: N/A
ActiveCampaign: Advanced (conditional logic, multi-branch) | Brevo: 100+ pre-built templates
ActiveCampaign: 2-4 weeks (with training) | Brevo: N/A
ActiveCampaign: $149 (Pro plan, unlimited) | Brevo: N/A
ActiveCampaign: Full CRM with pipeline, forecasting, and scoring | Brevo: N/A
ActiveCampaign: Predictive sending, lead scoring | Brevo: N/A
ActiveCampaign: Unlimited advanced workflows | Brevo: N/A
ActiveCampaign: Moderate - requires learning | Brevo: N/A
Starting Monthly Price (Annual Commitment)
ActiveCampaign: Behavioral, manual, predictive (limited AI) | Brevo: N/A
ActiveCampaign: Yes (native) | Brevo: N/A
ActiveCampaign: 2-4 hour sync | Brevo: N/A
ActiveCampaign: Basic (via third-party apps) | Brevo: N/A
ActiveCampaign: 8-12% (varies by setup) | Brevo: N/A
ActiveCampaign: Yes (behavioral, predictive, dynamic) | Brevo: N/A
ActiveCampaign: None (paid only) | Brevo: N/A
ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | Brevo: N/A
ActiveCampaign: 2 (last-click, first-click) | Brevo: N/A
ActiveCampaign: Advanced predictive with AI priority ranking | Brevo: N/A
ActiveCampaign: No (14-day trial only) | Brevo: N/A
ActiveCampaign: 10-300 calls (tier-dependent) | Brevo: N/A
ActiveCampaign: 1000+ | Brevo: 150+ integrations
ActiveCampaign: 100+ (plan-dependent) | Brevo: N/A
ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | Brevo: N/A
ActiveCampaign: Predictive send time, contact scoring, revenue attribution | Brevo: N/A
ActiveCampaign: Unlimited (500 contacts max) | Brevo: 300 emails/day
ActiveCampaign: Advanced (deals, pipelines, forecasting) | Brevo: Basic (contact management, no deal tracking)
ActiveCampaign: Yes (all paid plans) | Brevo: Yes (Email+ and above)
ActiveCampaign: Yes (all plans) | Brevo: Yes (Email+ plan)
ActiveCampaign: 600 calls/min | Brevo: 300 calls/min
ActiveCampaign: $9 (Lite tier) | Brevo: N/A
ActiveCampaign: No free tier | Brevo: N/A
ActiveCampaign: 500+ templates | Brevo: 200+ templates
ActiveCampaign: Full CRM with sales pipelines and deal tracking | Brevo: N/A
ActiveCampaign: 500+ pre-built workflows | Brevo: N/A
ActiveCampaign: 200+ professional templates | Brevo: N/A
ActiveCampaign: Limited functionality | Brevo: N/A
ActiveCampaign: No free plan | Brevo: 300 contacts
ActiveCampaign: Yes (paid add-on) | Brevo: Yes (all plans)
ActiveCampaign: Advanced AI-powered with predictive scoring | Brevo: Basic workflows
ActiveCampaign: $15/month | Brevo: $20/month
ActiveCampaign: $549 (10 seats @ $35 + contact tier) | Brevo: N/A
Marketing Automation Workflows (Pre-built)
ActiveCampaign: Unlimited with advanced conditional logic | Brevo: 50 on paid, limited
ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting | Brevo: N/A
ActiveCampaign: 24 hours (email) | Brevo: 24 hours average
ActiveCampaign: Yes - iOS and Android | Brevo: N/A
ActiveCampaign: Not included | Brevo: N/A
ActiveCampaign: Yes - full sales pipeline, deal tracking | Brevo: N/A
ActiveCampaign: No - requires third-party integration | Brevo: N/A
Mid-Tier Price (5K contacts/subscribers)
Enterprise Price (100K+ contacts/subscribers)
ActiveCampaign: Full deal pipelines with forecasting and attribution | Brevo: N/A
ActiveCampaign: Separate add-on ($10+/month) | Brevo: Included in plans
ActiveCampaign: Full sales pipeline with deal tracking | Brevo: Contact management only
ActiveCampaign: 8/10 (steep) | Brevo: 3/10 (easy)
ActiveCampaign: 300+ | Brevo: 200+ templates
ActiveCampaign: N/A | Brevo: Advanced automation with dynamic content triggers
ActiveCampaign: N/A | Brevo: Full CRM with advanced segmentation and scoring
ActiveCampaign: N/A | Brevo: Feature-rich, steeper learning curve
ActiveCampaign: N/A | Brevo: Emails sent per month
ActiveCampaign: N/A | Brevo: Generous, unlimited across plans
ActiveCampaign: N/A | Brevo: Free for all users
ActiveCampaign: N/A | Brevo: Standard segmentation engine
ActiveCampaign: N/A | Brevo: 4 (Email, SMS, WhatsApp, Social)
ActiveCampaign: N/A | Brevo: Multiple AI platform enhancements (2026)
ActiveCampaign: N/A | Brevo: Expanding CRM data capabilities
ActiveCampaign: N/A | Brevo: Easier setup for essentials
ActiveCampaign: N/A | Brevo: $0.60 per 1,000 emails + $5/year base
ActiveCampaign: N/A | Brevo: Unlimited (pay-per-email)
ActiveCampaign: N/A | Brevo: Limited contacts with basic features
ActiveCampaign: N/A | Brevo: Dated appearance
ActiveCampaign: N/A | Brevo: Advanced workflows from Standard plan
ActiveCampaign: N/A | Brevo: Available ($18+/month)
ActiveCampaign: N/A | Brevo: Includes native CRM and SMS
ActiveCampaign: N/A | Brevo: Enterprise and small business
ActiveCampaign: N/A | Brevo: 300 (14 days only)
ActiveCampaign: N/A | Brevo: Yes (included)
ActiveCampaign: N/A | Brevo: 12 standard events
ActiveCampaign: N/A | Brevo: Enterprise plan only ($300+/month)
ActiveCampaign: N/A | Brevo: Full CRM with deals, pipeline, and forecasting
Annual Cost Savings vs Constant Contact (10K contacts)
ActiveCampaign: N/A | Brevo: $3,024 savings per year
ActiveCampaign: N/A | Brevo: 90+ templates
Ecommerce-Specific Abandoned Cart Feature
ActiveCampaign: N/A | Brevo: Basic product recovery emails
ActiveCampaign: N/A | Brevo: Unlimited contacts (Free plan available)
ActiveCampaign: N/A | Brevo: Yes, all plans
ActiveCampaign: N/A | Brevo: Basic deal tracking only
ActiveCampaign: N/A | Brevo: Rule-based only
ActiveCampaign: N/A | Brevo: 300 contacts
How to choose between ActiveCampaign and Brevo
ActiveCampaign vs Brevo — Structured Comparison Data
Machine-readable comparison dataset for ActiveCampaign vs Brevo. Contains 171 attribute comparisons, 5 FAQ pairs.
ActiveCampaign vs Brevo — Attribute Category Vocabulary
Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Brevo.
Which platform is better for email marketing?
ActiveCampaign excels for sophisticated, multi-step email sequences with advanced conditional logic and behavioral triggers. Brevo is better for straightforward email campaigns and newsletters due to its simplicity. Both have strong deliverability (98%+ inbox placement).
Yes, if you need CRM, sales automation, and complex customer journeys. The learning curve (8/10) pays off for B2B and mid-market companies. For simple email blasts, Brevo's ease of use (3/10 difficulty) makes it the better value.
How much does SMS marketing add to the total cost?
ActiveCampaign charges $10-50/month extra for SMS depending on volume. Brevo includes SMS in most paid plans, making it 30-50% cheaper if SMS is essential. This is a significant cost difference for businesses needing both channels.
ActiveCampaign offers 24/7 phone support on higher tiers and extensive documentation. Brevo provides email/chat support with slower response times (24-48 hours). ActiveCampaign is superior for support-heavy implementations.
Brevo scales contact volume well (unlimited on some plans), but lacks advanced CRM and automation features needed for enterprise operations. Migration to ActiveCampaign is common as companies exceed 50,000+ contacts and need sales pipeline management.
How to Choose Between ActiveCampaign and Brevo
Starting Price: ActiveCampaign has $15/month, while Brevo has $20/month.
Free Email Contacts: ActiveCampaign has Up to 1,000, while Brevo has Up to 500.
Automation Workflows: ActiveCampaign has Advanced with 10,000+ pre-built workflows, while Brevo has Basic with 200+ pre-built workflows.
SMS Marketing Included: ActiveCampaign has Paid add-on starting at $10/month, while Brevo has Included in most paid plans.
CRM Features: ActiveCampaign has Full-featured CRM with sales pipeline, while Brevo has Basic contact management only.
Native Integrations: ActiveCampaign has 1,000+ integrations, while Brevo has 300+ integrations.
Learning Curve: ActiveCampaign has Steep - extensive features require training, while Brevo has Shallow - intuitive interface for beginners.