ActiveCampaign vs Brevo
type: Article
description: ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
language: en-US
date published: 2026-07-08T14:18:31.383Z
date created: 2026-07-08T14:18:31.383Z
date modified: 2026-07-08T14:18:31.443Z
content reference time: 2026-07-08T14:18:31.443Z
author: A Versus B
publisher: A Versus B
about: ActiveCampaign
about: Brevo
abstract: ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
text: Starting Price. Free Email Contacts. Automation Workflows. SMS Marketing Included. CRM Features. Native Integrations. Learning Curve
conclusion text: Choose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and are building a sophisticated sales and marketing operation for mid-market B2B companies. Choose Brevo if you're a small business or startup prioritizing affordability, simplicity, and want SMS marketing bundled with email without unnecessary complexity.
additional property: Landing Page Builder Access
  type: PropertyValue
  value: ActiveCampaign: Plus plan ($99+/month) and above | Brevo: N/A
additional property: AI Email Generation
  type: PropertyValue
  value: ActiveCampaign: AI-generated email drafts included | Brevo: N/A
additional property: Automation Complexity Level
  type: PropertyValue
  value: ActiveCampaign: Advanced - conditional branching, multi-step, custom logic | Brevo: N/A
additional property: Email Deliverability Testing
  type: PropertyValue
  value: ActiveCampaign: A/B testing and spam testing | Brevo: N/A
additional property: eCommerce Platform Support
  type: PropertyValue
  value: ActiveCampaign: Limited platform support | Brevo: N/A
additional property: CRM Integration Capabilities
  type: PropertyValue
  value: ActiveCampaign: Native CRM with advanced features | Brevo: N/A
additional property: User Skill Level Required
  type: PropertyValue
  value: ActiveCampaign: Experienced marketers preferred | Brevo: N/A
additional property: Starter Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $15/month | Brevo: $20
  value reference: ActiveCampaign
additional property: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Brevo: N/A
additional property: Enterprise Plan Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $145/month | Brevo: N/A
additional property: Included Core Hubs
  type: PropertyValue
  value: ActiveCampaign: 2 (Marketing & CRM) | Brevo: N/A
additional property: Unlimited Automation Available From
  type: PropertyValue
  value: ActiveCampaign: $49/month | Brevo: N/A
additional property: Customer Review Parity
  type: PropertyValue
  value: ActiveCampaign: Nearly identical ratings | Brevo: N/A
additional property: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Brevo: N/A
additional property: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value: ActiveCampaign: Not published | Brevo: N/A
additional property: Starting Price (Email Only)
  type: PropertyValue
  value: ActiveCampaign: $9 (500 contacts) | Brevo: N/A
additional property: Price at 100K Contacts
  type: PropertyValue
  value: ActiveCampaign: $385–$495 | Brevo: N/A
additional property: Built-in CRM for Sales Teams
  type: PropertyValue
  value: ActiveCampaign: Full B2B/B2C CRM with lead scoring | Brevo: N/A
additional property: Native SMS Channel
  type: PropertyValue
  value: ActiveCampaign: Available (add-on/integration) | Brevo: N/A
additional property: Shopify Integration Depth
  type: PropertyValue
  value: ActiveCampaign: Supported via marketplace | Brevo: N/A
additional property: eCommerce Email Automation ROI
  type: PropertyValue
  value: ActiveCampaign: 4,200% ROI (industry average) | Brevo: N/A
additional property: Multi-Channel Automation Support
  type: PropertyValue
  value: ActiveCampaign: Email, SMS, web, social, chat (native) | Brevo: N/A
additional property: Base Monthly Price
  type: PropertyValue
  value: ActiveCampaign: $9 | Brevo: N/A
additional property: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value: ActiveCampaign: Unlimited | Brevo: N/A
additional property: Landing Page Builder
  type: PropertyValue
  value: ActiveCampaign: No (forms only) | Brevo: N/A
additional property: CRM & Deal Pipeline
  type: PropertyValue
  value: ActiveCampaign: Full-featured with scoring | Brevo: N/A
additional property: Automation Workflow Complexity
  type: PropertyValue
  value: ActiveCampaign: Advanced (conditional logic, multi-branch) | Brevo: 100+ pre-built templates
additional property: Setup Time to Productivity
  type: PropertyValue
  value: ActiveCampaign: 2-4 weeks (with training) | Brevo: N/A
additional property: Cost at 10,000 Subscribers
  type: PropertyValue
  value: ActiveCampaign: $149 (Pro plan, unlimited) | Brevo: N/A
additional property: Max Contacts at Entry Plan
  type: PropertyValue
  value: ActiveCampaign: 1,000 contacts | Brevo: N/A
additional property: Mid-Tier Plan Price
  type: PropertyValue
  value: ActiveCampaign: $49/month (Plus) | Brevo: N/A
additional property: Built-in CRM
  type: PropertyValue
  value: ActiveCampaign: Full CRM with pipeline, forecasting, and scoring | Brevo: N/A
additional property: AI Predictive Features
  type: PropertyValue
  value: ActiveCampaign: Predictive sending, lead scoring | Brevo: N/A
additional property: Automation Capabilities
  type: PropertyValue
  value: ActiveCampaign: Unlimited advanced workflows | Brevo: N/A
additional property: Ease of Use
  type: PropertyValue
  value: ActiveCampaign: Moderate - requires learning | Brevo: N/A
additional property: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
  value: ActiveCampaign: $9 | Brevo: N/A
additional property: Lead Scoring Algorithms
  type: PropertyValue
  value: ActiveCampaign: Behavioral, manual, predictive (limited AI) | Brevo: N/A
additional property: Built-in CRM Included
  type: PropertyValue
  value: ActiveCampaign: Yes (native) | Brevo: N/A
additional property: User Training Required (Days)
  type: PropertyValue
  value: ActiveCampaign: 2-5 days | Brevo: N/A
additional property: Salesforce CRM Sync Latency
  type: PropertyValue
  value: ActiveCampaign: 2-4 hour sync | Brevo: N/A
additional property: Starting Price (Monthly)
  type: PropertyValue
  value: ActiveCampaign: $9 | Brevo: $20/month
  value reference: ActiveCampaign
additional property: Contacts at $99/Month
  type: PropertyValue
  value: ActiveCampaign: 10,000+ | Brevo: N/A
additional property: Average Setup Time
  type: PropertyValue
  value: ActiveCampaign: 4-8 weeks | Brevo: N/A
additional property: Shopify Native Integration
  type: PropertyValue
  value: ActiveCampaign: Basic (via third-party apps) | Brevo: N/A
additional property: Abandoned Cart Recovery Rate
  type: PropertyValue
  value: ActiveCampaign: 8-12% (varies by setup) | Brevo: N/A
additional property: Advanced Segmentation
  type: PropertyValue
  value: ActiveCampaign: Yes (behavioral, predictive, dynamic) | Brevo: N/A
additional property: Lowest Paid Plan Price
  type: PropertyValue
  value: ActiveCampaign: $15 | Brevo: N/A
additional property: Free Plan Monthly Email Limit
  type: PropertyValue
  value: ActiveCampaign: None (paid only) | Brevo: N/A
additional property: Available Integrations
  type: PropertyValue
  value: ActiveCampaign: 1000+ | Brevo: N/A
interactivity type: active
significant link: https://www.aversusb.net/entity/activecampaign
significant link: https://www.aversusb.net/alternatives/activecampaign
significant link: https://www.aversusb.net/entity/brevo
significant link: https://www.aversusb.net/alternatives/brevo
significant link: https://www.aversusb.net/api/answer/activecampaign-vs-brevo)
significant link: https://www.aversusb.net/api/v1/schema/activecampaign-vs-brevo)
related link: https://www.aversusb.net/compare/brevo-vs-activecampaign)
related link: https://www.aversusb.net/compare/activecampaign-vs-mailchimp
related link: https://www.aversusb.net/compare/activecampaign-vs-hubspot
related link: https://www.aversusb.net/compare/mailerlite-vs-brevo
related link: https://www.aversusb.net/compare/klaviyo-vs-brevo
related link: https://www.aversusb.net/compare/activecampaign-vs-klaviyo
related link: https://www.aversusb.net/compare/activecampaign-vs-convertkit
related link: https://www.aversusb.net/compare/activecampaign-vs-constant-contact
teaches: How to choose between ActiveCampaign and Brevo
genre: Software

primaryImage
type: ImageObject
width: 1200
height: 630
caption: ActiveCampaign vs Brevo — Side-by-side comparison on A Versus B

A Versus B
type: Organization

ActiveCampaign
type: SoftwareApplication
alternate name: Activecampaign
language: en-US
description: Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
subject of: ActiveCampaign vs Brevo

Brevo
type: SoftwareApplication
language: en-US
description: Affordable email marketing and SMS platform designed for small businesses and startups.
subject of: ActiveCampaign vs Brevo

ActiveCampaign vs Brevo — Structured Comparison Data
type: Dataset
description: Machine-readable comparison dataset for ActiveCampaign vs Brevo. Contains 171 attribute comparisons, 5 FAQ pairs.
language: en-US
license: https://creativecommons.org/licenses/by/4.0/
creator: A Versus B
distribution: JSON-LD knowledge graph
  type: DataDownload
  encoding format: application/json+ld
distribution: Raw comparison JSON
  type: DataDownload
  encoding format: application/json
distribution: Structured FAQ pairs JSON
  type: DataDownload
  encoding format: application/json
distribution: AI Answer API (citation-ready)
  type: DataDownload
  encoding format: application/json
distribution: Related comparisons JSON
  type: DataDownload
  encoding format: application/json
variable measured: Landing Page Builder Access
  type: PropertyValue
  value reference: Features
variable measured: AI Email Generation
  type: PropertyValue
  value reference: Features
variable measured: Automation Complexity Level
  type: PropertyValue
  value reference: Features
variable measured: Email Deliverability Testing
  type: PropertyValue
  value reference: Testing & QA
variable measured: eCommerce Platform Support
  type: PropertyValue
  value reference: Integrations
variable measured: CRM Integration Capabilities
  type: PropertyValue
  value reference: Integrations
variable measured: User Skill Level Required
  type: PropertyValue
  value reference: Usability
variable measured: Starter Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Mid-Tier Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Enterprise Plan Monthly Price
  type: PropertyValue
  value reference: Pricing
variable measured: Included Core Hubs
  type: PropertyValue
  value reference: Features
variable measured: Unlimited Automation Available From
  type: PropertyValue
  value reference: Features
variable measured: Customer Review Parity
  type: PropertyValue
  value reference: Reputation
variable measured: Minimum Contact Threshold (Starter)
  type: PropertyValue
  value reference: Features
variable measured: Average eCommerce Email Revenue Per Send
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Starting Price (Email Only)
  type: PropertyValue
  value reference: Pricing
variable measured: Price at 100K Contacts
  type: PropertyValue
  value reference: Pricing
variable measured: Built-in CRM for Sales Teams
  type: PropertyValue
  value reference: CRM Features
variable measured: Native SMS Channel
  type: PropertyValue
  value reference: Channel Support
variable measured: Shopify Integration Depth
  type: PropertyValue
  value reference: E-Commerce Features
variable measured: eCommerce Email Automation ROI
  type: PropertyValue
  value reference: Revenue Impact
variable measured: Multi-Channel Automation Support
  type: PropertyValue
  value reference: Workflow
variable measured: Base Monthly Price
  type: PropertyValue
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variable measured: Contacts/Subscribers (Base Plan)
  type: PropertyValue
  value reference: Capacity
variable measured: Landing Page Builder
  type: PropertyValue
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variable measured: CRM & Deal Pipeline
  type: PropertyValue
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variable measured: Automation Workflow Complexity
  type: PropertyValue
  value reference: Features
variable measured: Setup Time to Productivity
  type: PropertyValue
  value reference: Usability
variable measured: Cost at 10,000 Subscribers
  type: PropertyValue
  value reference: Pricing & Access
variable measured: Max Contacts at Entry Plan
  type: PropertyValue
  value reference: Capacity
variable measured: Mid-Tier Plan Price
  type: PropertyValue
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variable measured: Built-in CRM
  type: PropertyValue
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variable measured: AI Predictive Features
  type: PropertyValue
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variable measured: Automation Capabilities
  type: PropertyValue
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variable measured: Ease of Use
  type: PropertyValue
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variable measured: Starting Monthly Price (Annual Commitment)
  type: PropertyValue
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variable measured: Lead Scoring Algorithms
  type: PropertyValue
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variable measured: Built-in CRM Included
  type: PropertyValue
  value reference: Features
variable measured: User Training Required (Days)
  type: PropertyValue
  value reference: Usability
variable measured: Salesforce CRM Sync Latency
  type: PropertyValue
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variable measured: Starting Price (Monthly)
  type: PropertyValue
  value reference: Pricing
variable measured: Contacts at $99/Month
  type: PropertyValue
  value reference: Capacity
variable measured: Average Setup Time
  type: PropertyValue
  value reference: Onboarding
variable measured: Shopify Native Integration
  type: PropertyValue
  value reference: Ecommerce
variable measured: Abandoned Cart Recovery Rate
  type: PropertyValue
  value reference: Ecommerce Performance
variable measured: Advanced Segmentation
  type: PropertyValue
  value reference: Automation
variable measured: Lowest Paid Plan Price
  type: PropertyValue
  value reference: Pricing
variable measured: Free Plan Monthly Email Limit
  type: PropertyValue
  value reference: Pricing
variable measured: Available Integrations
  type: PropertyValue
  value reference: Ecosystem
variable measured: Automation Workflows (Standard Plan)
  type: PropertyValue
  value reference: Features
variable measured: Native CRM Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Implementation Time to Productivity
  type: PropertyValue
  value reference: Setup
variable measured: Attribution Model Depth
  type: PropertyValue
  value reference: Capability
variable measured: Typical User Seat Cost
  type: PropertyValue
  value reference: Pricing
variable measured: Lead Scoring AI Capability
  type: PropertyValue
  value reference: Capability
variable measured: Free Plan Available
  type: PropertyValue
  value reference: Pricing
variable measured: API Call Rate Limit (per 15 min)
  type: PropertyValue
  value reference: Technical
variable measured: Third-Party Integrations
  type: PropertyValue
  value reference: Integrations
variable measured: Custom Fields Supported
  type: PropertyValue
  value reference: Customization
variable measured: Built-in Email Marketing Capabilities
  type: PropertyValue
  value reference: Features
variable measured: AI-Powered Sales Features
variable measured: Mid-Tier Plan Cost (100 contacts)
variable measured: Minimum Monthly Cost (Core Plan)
variable measured: Free Tier Daily Email Limit
variable measured: Pre-built Automation Templates
variable measured: CRM Capability Level
variable measured: SMS Included in Base Plan
variable measured: AI Writing Assistant
variable measured: API Rate Limit
is based on: https://www.aversusb.net/compare/activecampaign-vs-brevo)

ActiveCampaign vs Brevo — Attribute Category Vocabulary
type: DefinedTermSet
language: en-US
description: Taxonomy of attribute categories used to classify comparison data for ActiveCampaign vs Brevo.
has defined term: Features
has defined term: Testing & QA
has defined term: Integrations
has defined term: Usability
has defined term: Pricing
has defined term: Reputation
has defined term: Revenue Impact
has defined term: CRM Features
has defined term: Channel Support
has defined term: E-Commerce Features
has defined term: Workflow
has defined term: Capacity
has defined term: Pricing & Access
has defined term: User Experience
has defined term: Integration
has defined term: Onboarding
has defined term: Ecommerce
has defined term: Ecommerce Performance
has defined term: Automation
has defined term: Ecosystem
has defined term: Setup
has defined term: Capability
has defined term: Technical
has defined term: Customization
has defined term: Free Tier
has defined term: Scalability
has defined term: Pricing & Limits
has defined term: Support
has defined term: Performance
has defined term: Deployment
has defined term: CRM
has defined term: Developer Tools
has defined term: Scaling
has defined term: Operations
has defined term: Design
has defined term: Optimization
has defined term: Recognition
has defined term: Reliability
has defined term: Features & Ecosystem
has defined term: Value
has defined term: Marketing Tools
has defined term: Sales Features
has defined term: Intelligence

Features
type: DefinedTerm
term code: features
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Testing & QA
type: DefinedTerm
term code: testing-&-qa
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Integrations
type: DefinedTerm
term code: integrations
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Usability
type: DefinedTerm
term code: usability
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Pricing
type: DefinedTerm
term code: pricing
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Reputation
type: DefinedTerm
term code: reputation
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Revenue Impact
type: DefinedTerm
term code: revenue-impact
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

CRM Features
type: DefinedTerm
term code: crm-features
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Channel Support
type: DefinedTerm
term code: channel-support
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

E-Commerce Features
type: DefinedTerm
term code: e-commerce-features
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Workflow
type: DefinedTerm
term code: workflow
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Capacity
type: DefinedTerm
term code: capacity
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Pricing & Access
type: DefinedTerm
term code: pricing-&-access
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

User Experience
type: DefinedTerm
term code: user-experience
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Integration
type: DefinedTerm
term code: integration
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Onboarding
type: DefinedTerm
term code: onboarding
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Ecommerce
type: DefinedTerm
term code: ecommerce
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Ecommerce Performance
type: DefinedTerm
term code: ecommerce-performance
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Automation
type: DefinedTerm
term code: automation
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Ecosystem
type: DefinedTerm
term code: ecosystem
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Setup
type: DefinedTerm
term code: setup
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Capability
type: DefinedTerm
term code: capability
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Technical
type: DefinedTerm
term code: technical
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Customization
type: DefinedTerm
term code: customization
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Free Tier
type: DefinedTerm
term code: free-tier
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Scalability
type: DefinedTerm
term code: scalability
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Pricing & Limits
type: DefinedTerm
term code: pricing-&-limits
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Support
type: DefinedTerm
term code: support
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Performance
type: DefinedTerm
term code: performance
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Deployment
type: DefinedTerm
term code: deployment
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

CRM
type: DefinedTerm
term code: crm
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Developer Tools
type: DefinedTerm
term code: developer-tools
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Scaling
type: DefinedTerm
term code: scaling
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Operations
type: DefinedTerm
term code: operations
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Design
type: DefinedTerm
term code: design
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Optimization
type: DefinedTerm
term code: optimization
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Recognition
type: DefinedTerm
term code: recognition
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Reliability
type: DefinedTerm
term code: reliability
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Features & Ecosystem
type: DefinedTerm
term code: features-&-ecosystem
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Value
type: DefinedTerm
term code: value
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Marketing Tools
type: DefinedTerm
term code: marketing-tools
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Sales Features
type: DefinedTerm
term code: sales-features
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

Intelligence
type: DefinedTerm
term code: intelligence
in defined term set: ActiveCampaign vs Brevo — Attribute Category Vocabulary

faq
type: FAQPage
language: en-US
is accessible for free: true
conditions of access: Free
date modified: 2026-07-08T14:18:31.443Z
author: A Versus B
publisher: A Versus B
is part of: activecampaign-vs-brevo)
main entity: Which platform is better for email marketing?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign excels for sophisticated, multi-step email sequences with advanced conditional logic and behavioral triggers. Brevo is better for straightforward email campaigns and newsletters due to its simplicity. Both have strong deliverability (98%+ inbox placement).
    language: en-US
main entity: Is ActiveCampaign worth the complexity?
  type: Question
  accepted answer: Answer
    text: Yes, if you need CRM, sales automation, and complex customer journeys. The learning curve (8/10) pays off for B2B and mid-market companies. For simple email blasts, Brevo's ease of use (3/10 difficulty) makes it the better value.
    language: en-US
main entity: How much does SMS marketing add to the total cost?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign charges $10-50/month extra for SMS depending on volume. Brevo includes SMS in most paid plans, making it 30-50% cheaper if SMS is essential. This is a significant cost difference for businesses needing both channels.
    language: en-US
main entity: Which has better customer support?
  type: Question
  accepted answer: Answer
    text: ActiveCampaign offers 24/7 phone support on higher tiers and extensive documentation. Brevo provides email/chat support with slower response times (24-48 hours). ActiveCampaign is superior for support-heavy implementations.
    language: en-US
main entity: Can I use Brevo if my business grows?
  type: Question
  accepted answer: Answer
    text: Brevo scales contact volume well (unlimited on some plans), but lacks advanced CRM and automation features needed for enterprise operations. Migration to ActiveCampaign is common as companies exceed 50,000+ contacts and need sales pipeline management.
    language: en-US

How to Choose Between ActiveCampaign and Brevo
type: HowTo
description: ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
language: en-US
total time: PT3M
step: Consider: Starting Price
step: Consider: Free Email Contacts
step: Consider: Automation Workflows
step: Consider: SMS Marketing Included
step: Consider: CRM Features
step: Consider: Native Integrations
step: Consider: Learning Curve
tool: A Versus B Comparison Guide
tip: HowToTip
  text: Choose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and are building a sophisticated sales and marketing operation for mid-market B2B companies. Choose Brevo if you're a small business or startup prioritizing affordability, simplicity, and want SMS marketing bundled with email without unnecessary complexity.

Consider: Starting Price
type: HowToStep
position: 1
text: Starting Price: ActiveCampaign has $15/month, while Brevo has $20/month.

Consider: Free Email Contacts
type: HowToStep
position: 2
text: Free Email Contacts: ActiveCampaign has Up to 1,000, while Brevo has Up to 500.

Consider: Automation Workflows
type: HowToStep
position: 3
text: Automation Workflows: ActiveCampaign has Advanced with 10,000+ pre-built workflows, while Brevo has Basic with 200+ pre-built workflows.

Consider: SMS Marketing Included
type: HowToStep
position: 4
text: SMS Marketing Included: ActiveCampaign has Paid add-on starting at $10/month, while Brevo has Included in most paid plans.

Consider: CRM Features
type: HowToStep
position: 5
text: CRM Features: ActiveCampaign has Full-featured CRM with sales pipeline, while Brevo has Basic contact management only.

Consider: Native Integrations
type: HowToStep
position: 6
text: Native Integrations: ActiveCampaign has 1,000+ integrations, while Brevo has 300+ integrations.

Consider: Learning Curve
type: HowToStep
position: 7
text: Learning Curve: ActiveCampaign has Steep - extensive features require training, while Brevo has Shallow - intuitive interface for beginners.

claimreview
type: ClaimReview
is accessible for free: true
conditions of access: Free
claim reviewed: ActiveCampaign vs Brevo
review body: ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
review rating: Rating
  rating: 5
  worst rating: 1
  best rating: 5
  alternate name: Verified Comparison
author: A Versus B
item reviewed: ActiveCampaign vs Brevo

Automation Workflows (Standard Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Brevo: N/A

Native CRM Integrations
type: PropertyValue
value: ActiveCampaign: 4+ (Salesforce, HubSpot, Pipedrive, native) | Brevo: N/A

Implementation Time to Productivity
type: PropertyValue
value: ActiveCampaign: 1 week | Brevo: N/A

Attribution Model Depth
type: PropertyValue
value: ActiveCampaign: 2 (last-click, first-click) | Brevo: N/A

Typical User Seat Cost
type: PropertyValue
value: ActiveCampaign: $25-50 | Brevo: N/A

Lead Scoring AI Capability
type: PropertyValue
value: ActiveCampaign: Advanced predictive with AI priority ranking | Brevo: N/A

Free Plan Available
type: PropertyValue
value: ActiveCampaign: No (14-day trial only) | Brevo: N/A

API Call Rate Limit (per 15 min)
type: PropertyValue
value: ActiveCampaign: 10-300 calls (tier-dependent) | Brevo: N/A

Third-Party Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Brevo: 150+ integrations
value reference: ActiveCampaign

Custom Fields Supported
type: PropertyValue
value: ActiveCampaign: 100+ (plan-dependent) | Brevo: N/A

Built-in Email Marketing Capabilities
type: PropertyValue
value: ActiveCampaign: Advanced with A/B testing, dynamic content, behavior triggers | Brevo: N/A

AI-Powered Sales Features
type: PropertyValue
value: ActiveCampaign: Predictive send time, contact scoring, revenue attribution | Brevo: N/A

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value: ActiveCampaign: $49/month | Brevo: N/A

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value: ActiveCampaign: $9 | Brevo: $20
value reference: ActiveCampaign

Free Tier Daily Email Limit
type: PropertyValue
value: ActiveCampaign: Unlimited (500 contacts max) | Brevo: 300 emails/day

Pre-built Automation Templates
type: PropertyValue
value: ActiveCampaign: 10,000+ | Brevo: 200+
value reference: ActiveCampaign

CRM Capability Level
type: PropertyValue
value: ActiveCampaign: Advanced (deals, pipelines, forecasting) | Brevo: Basic (contact management, no deal tracking)

SMS Included in Base Plan
type: PropertyValue
value: ActiveCampaign: Yes (all paid plans) | Brevo: Yes (Email+ and above)

AI Writing Assistant
type: PropertyValue
value: ActiveCampaign: Yes (all plans) | Brevo: Yes (Email+ plan)

API Rate Limit
type: PropertyValue
value: ActiveCampaign: 600 calls/min | Brevo: 300 calls/min
value reference: ActiveCampaign

Starting Price
type: PropertyValue
value: ActiveCampaign: $9 (Lite tier) | Brevo: N/A

Free Tier Subscriber Limit
type: PropertyValue
value: ActiveCampaign: No free tier | Brevo: N/A

Email Templates Available
type: PropertyValue
value: ActiveCampaign: 500+ templates | Brevo: 200+ templates
value reference: ActiveCampaign

CRM Functionality
type: PropertyValue
value: ActiveCampaign: Full CRM with sales pipelines and deal tracking | Brevo: N/A

Pre-built Automation Workflows
type: PropertyValue
value: ActiveCampaign: 500+ pre-built workflows | Brevo: N/A

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value: ActiveCampaign: $229/month | Brevo: N/A

Ease of Use Rating
type: PropertyValue
value: ActiveCampaign: 3.9/5 | Brevo: N/A

Mid-Tier Monthly Price
type: PropertyValue
value: ActiveCampaign: $299 | Brevo: N/A

Daily API Rate Limit
type: PropertyValue
value: ActiveCampaign: 10,000 | Brevo: N/A

Implementation Time
type: PropertyValue
value: ActiveCampaign: 2-4 weeks | Brevo: N/A

Email Template Library
type: PropertyValue
value: ActiveCampaign: 200+ professional templates | Brevo: N/A

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value: ActiveCampaign: 100,000 | Brevo: N/A

Native ABM Tools
type: PropertyValue
value: ActiveCampaign: Limited functionality | Brevo: N/A

Max Contacts (Starter Plan)
type: PropertyValue
value: ActiveCampaign: 500 | Brevo: N/A

Free Plan Contact Limit
type: PropertyValue
value: ActiveCampaign: No free plan | Brevo: 300 contacts

SMS Marketing Included
type: PropertyValue
value: ActiveCampaign: Yes (paid add-on) | Brevo: Yes (all plans)

Marketing Automation Sophistication
type: PropertyValue
value: ActiveCampaign: Advanced AI-powered with predictive scoring | Brevo: Basic workflows

Average Onboarding Time
type: PropertyValue
value: ActiveCampaign: 14 days | Brevo: 1 day
value reference: Brevo

Starting Monthly Price
type: PropertyValue
value: ActiveCampaign: $15/month | Brevo: $20/month
value reference: ActiveCampaign

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value: ActiveCampaign: $549 (10 seats @ $35 + contact tier) | Brevo: N/A

Native APIs Available
type: PropertyValue
value: ActiveCampaign: 200+ | Brevo: N/A

Email Deliverability Rate
type: PropertyValue
value: ActiveCampaign: 97% | Brevo: N/A

Average Implementation Time
type: PropertyValue
value: ActiveCampaign: 1-2 weeks | Brevo: N/A

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value: ActiveCampaign: 1000+ | Brevo: N/A

Custom Field Limit
type: PropertyValue
value: ActiveCampaign: 500 | Brevo: N/A

Languages Supported
type: PropertyValue
value: ActiveCampaign: 20+ | Brevo: N/A

Native Integrations Available
type: PropertyValue
value: ActiveCampaign: 1,000+ | Brevo: 300+
value reference: ActiveCampaign

Automation Workflows
type: PropertyValue
value: ActiveCampaign: Unlimited with advanced conditional logic | Brevo: 50 on paid, limited

Contact Management Features
type: PropertyValue
value: ActiveCampaign: Full CRM with lead scoring, pipeline, forecasting | Brevo: N/A

Customer Support Response Time
type: PropertyValue
value: ActiveCampaign: 24 hours (email) | Brevo: 24 hours average

Mobile App Available
type: PropertyValue
value: ActiveCampaign: Yes - iOS and Android | Brevo: N/A

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value: ActiveCampaign: $49 | Brevo: N/A

Native Integrations
type: PropertyValue
value: ActiveCampaign: 1,200+ | Brevo: 200+
value reference: ActiveCampaign

Landing Page Builder (Native)
type: PropertyValue
value: ActiveCampaign: Not included | Brevo: N/A

Unlimited Marketing Automations
type: PropertyValue
value: ActiveCampaign: All plans | Brevo: N/A

Premium Support Response Time
type: PropertyValue
value: ActiveCampaign: 4 hours | Brevo: N/A

Contact Limit (Basic Plan)
type: PropertyValue
value: ActiveCampaign: Unlimited | Brevo: N/A

Starting Price (USD/month)
type: PropertyValue
value: ActiveCampaign: $9 | Brevo: N/A

Contacts/Subscribers at Entry Price
type: PropertyValue
value: ActiveCampaign: 500 | Brevo: N/A

Price at 10,000 Subscribers
type: PropertyValue
value: ActiveCampaign: $99 | Brevo: N/A

Onboarding Time to Proficiency
type: PropertyValue
value: ActiveCampaign: 4-6 weeks | Brevo: N/A

Native CRM Included
type: PropertyValue
value: ActiveCampaign: Yes - full sales pipeline, deal tracking | Brevo: N/A

Paid Subscriber Tiers (Native)
type: PropertyValue
value: ActiveCampaign: No - requires third-party integration | Brevo: N/A

API Endpoints Available
type: PropertyValue
value: ActiveCampaign: 200+ | Brevo: N/A

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value: ActiveCampaign: $99 | Brevo: N/A

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value: ActiveCampaign: $229+ | Brevo: N/A

Native E-commerce Integrations
type: PropertyValue
value: ActiveCampaign: 100+ | Brevo: N/A

Free Trial Length
type: PropertyValue
value: ActiveCampaign: 14 days | Brevo: N/A

CRM Deal Pipeline Features
type: PropertyValue
value: ActiveCampaign: Full deal pipelines with forecasting and attribution | Brevo: N/A

Free Tier Contact Limit
type: PropertyValue
value: ActiveCampaign: 1,000 | Brevo: 500
value reference: ActiveCampaign

SMS Marketing Availability
type: PropertyValue
value: ActiveCampaign: Separate add-on ($10+/month) | Brevo: Included in plans

CRM Pipeline Management
type: PropertyValue
value: ActiveCampaign: Full sales pipeline with deal tracking | Brevo: Contact management only

Implementation Difficulty (1-10 scale)
type: PropertyValue
value: ActiveCampaign: 8/10 (steep) | Brevo: 3/10 (easy)
value reference: Brevo

Contact List Limit (Base Plan)
type: PropertyValue
value: ActiveCampaign: 500 | Brevo: N/A

Available Automation Templates
type: PropertyValue
value: ActiveCampaign: 500+ | Brevo: N/A

Email Templates Included
type: PropertyValue
value: ActiveCampaign: 300+ | Brevo: 200+ templates
value reference: ActiveCampaign

Third-Party App Integrations
type: PropertyValue
value: ActiveCampaign: 1000+ | Brevo: N/A

Free Plan Subscriber Limit
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 300

Starter Plan Monthly Cost
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: $29

Contact Limit at Entry Paid Tier
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 500,000

Landing Pages on Free Plan
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Limited

Email Automation Workflows
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Advanced automation with dynamic content triggers

Native CRM Integration
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Full CRM with advanced segmentation and scoring

Editor Learning Curve
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Feature-rich, steeper learning curve

Pricing Structure
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Emails sent per month

Free Contact Storage
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Generous, unlimited across plans

Email Support Cost
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Free for all users

Segmentation Capability
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Standard segmentation engine

Channels Supported
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 4 (Email, SMS, WhatsApp, Social)

AI Features Available
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Multiple AI platform enhancements (2026)

Customer Data Platform
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Expanding CRM data capabilities

Setup Complexity
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Easier setup for essentials

Starting Price (Paid Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: $0.60 per 1,000 emails + $5/year base

Maximum Contact Plan
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Unlimited (pay-per-email)

Free Plan Availability
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Limited contacts with basic features

Email Template Quality
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Dated appearance

Automation Features
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Advanced workflows from Standard plan

A/B Testing
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Available ($18+/month)

Integration Capabilities
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Includes native CRM and SMS

G2 Award Count
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Enterprise and small business

Emails Per Day (Free Tier)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 300 (14 days only)

Average Deliverability Rate
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 98.8%

API Response Time (p95)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: <200ms

Uptime SLA
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 99.9%

SMS Messages Included (Starter)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 5

Built-in CRM/Automation
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Yes (included)

Webhook Event Types
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 12 standard events

Monthly Cost (10,000 contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: $20

Phone Support Availability
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Enterprise plan only ($300+/month)

CRM Features
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Full CRM with deals, pipeline, and forecasting

Annual Cost Savings vs Constant Contact (10K contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: $3,024 savings per year

Free Tier SMS Messages
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 300 SMS

Pre-built Email Templates
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 90+ templates

Ecommerce-Specific Abandoned Cart Feature
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Basic product recovery emails

Monthly Contact Limit (Free Plan)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Unlimited contacts (Free plan available)

Email Marketing Included
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Yes, all plans

CRM Pipeline & Deal Management
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Basic deal tracking only

Lead Scoring
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Rule-based only

Monthly Cost (50,000 contacts)
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: $20

Free Plan Email Contact Limit
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 300 contacts

Automation Workflow Step Limit
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: 15 steps

CRM Included in Base Plan
type: PropertyValue
value: ActiveCampaign: N/A | Brevo: Yes

SpeakableSpecification
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ActiveCampaign — Wikipedia
type: CreativeWork

Brevo — Wikipedia
type: CreativeWork

Compare ActiveCampaign vs Brevo
type: Action
additional type: CompareAction
target: https://www.aversusb.net/compare/activecampaign-vs-brevo)
object: ActiveCampaign
object: Brevo

AI-Powered Sales Features
type: PropertyValue
value reference: Features

Mid-Tier Plan Cost (100 contacts)
type: PropertyValue
value reference: Pricing

Minimum Monthly Cost (Core Plan)
type: PropertyValue
value reference: Pricing

Free Tier Daily Email Limit
type: PropertyValue
value reference: Free Tier

Pre-built Automation Templates
type: PropertyValue
value reference: Automation

CRM Capability Level
type: PropertyValue
value reference: Features

SMS Included in Base Plan
type: PropertyValue
value reference: Features

AI Writing Assistant
type: PropertyValue
value reference: Features

API Rate Limit
type: PropertyValue
value reference: Technical

Starting Price
type: PropertyValue
value reference: Pricing

Free Tier Subscriber Limit
type: PropertyValue
value reference: Pricing

Email Templates Available
type: PropertyValue
value reference: Features

CRM Functionality
type: PropertyValue
value reference: Features

Pre-built Automation Workflows
type: PropertyValue
value reference: Features

Mid-tier Monthly Cost (50K subscribers)
type: PropertyValue
value reference: Pricing

Ease of Use Rating
type: PropertyValue
value reference: Usability

Mid-Tier Monthly Price
type: PropertyValue
value reference: Pricing

Daily API Rate Limit
type: PropertyValue
value reference: Technical

Implementation Time
type: PropertyValue
value reference: Onboarding

Email Template Library
type: PropertyValue
value reference: Features

Maximum Contacts (Mid-Tier Plan)
type: PropertyValue
value reference: Scalability

Native ABM Tools
type: PropertyValue
value reference: Features

Max Contacts (Starter Plan)
type: PropertyValue
value reference: Capacity

Free Plan Contact Limit
type: PropertyValue
value reference: Pricing & Limits

SMS Marketing Included
type: PropertyValue
value reference: Features

Marketing Automation Sophistication
type: PropertyValue
value reference: Features

Average Onboarding Time
type: PropertyValue
value reference: Support

Starting Monthly Price
type: PropertyValue
value reference: Pricing

Cost for 10 Users + 10,000 Contacts
type: PropertyValue
value reference: Pricing

Native APIs Available
type: PropertyValue
value reference: Integration

Email Deliverability Rate
type: PropertyValue
value reference: Performance

Average Implementation Time
type: PropertyValue
value reference: Deployment

Marketing Automation Workflows (Pre-built)
type: PropertyValue
value reference: Features

Custom Field Limit
type: PropertyValue
value reference: Customization

Languages Supported
type: PropertyValue
value reference: Features

Native Integrations Available
type: PropertyValue
value reference: Integration

Automation Workflows
type: PropertyValue
value reference: Features

Contact Management Features
type: PropertyValue
value reference: CRM

Customer Support Response Time
type: PropertyValue
value reference: Support

Mobile App Available
type: PropertyValue
value reference: Features

Mid-Tier Plan Price (Professional/Plus)
type: PropertyValue
value reference: Pricing

Native Integrations
type: PropertyValue
value reference: Integrations

Landing Page Builder (Native)
type: PropertyValue
value reference: Features

Unlimited Marketing Automations
type: PropertyValue
value reference: Automation

Premium Support Response Time
type: PropertyValue
value reference: Support

Contact Limit (Basic Plan)
type: PropertyValue
value reference: Scalability

Starting Price (USD/month)
type: PropertyValue
value reference: Pricing

Contacts/Subscribers at Entry Price
type: PropertyValue
value reference: Pricing

Price at 10,000 Subscribers
type: PropertyValue
value reference: Pricing

Onboarding Time to Proficiency
type: PropertyValue
value reference: Usability

Native CRM Included
type: PropertyValue
value reference: Features

Paid Subscriber Tiers (Native)
type: PropertyValue
value reference: Features

API Endpoints Available
type: PropertyValue
value reference: Developer Tools

Mid-Tier Price (5K contacts/subscribers)
type: PropertyValue
value reference: Pricing

Enterprise Price (100K+ contacts/subscribers)
type: PropertyValue
value reference: Pricing

Native E-commerce Integrations
type: PropertyValue
value reference: Integrations

Free Trial Length
type: PropertyValue
value reference: Pricing

CRM Deal Pipeline Features
type: PropertyValue
value reference: Features

Free Tier Contact Limit
type: PropertyValue
value reference: Features

SMS Marketing Availability
type: PropertyValue
value reference: Features

CRM Pipeline Management
type: PropertyValue
value reference: Features

Implementation Difficulty (1-10 scale)
type: PropertyValue
value reference: Usability

Contact List Limit (Base Plan)
type: PropertyValue
value reference: Scaling

Available Automation Templates
type: PropertyValue
value reference: Features

Email Templates Included
type: PropertyValue
value reference: Features

Third-Party App Integrations
type: PropertyValue
value reference: Ecosystem

Free Plan Subscriber Limit
type: PropertyValue
value reference: Scalability

Starter Plan Monthly Cost
type: PropertyValue
value reference: Pricing

Contact Limit at Entry Paid Tier
type: PropertyValue
value reference: Pricing & Limits

Landing Pages on Free Plan
type: PropertyValue
value reference: Features

Email Automation Workflows
type: PropertyValue
value reference: Features

Native CRM Integration
type: PropertyValue
value reference: Features

Editor Learning Curve
type: PropertyValue
value reference: Usability

Pricing Structure
type: PropertyValue
value reference: Pricing

Free Contact Storage
type: PropertyValue
value reference: Pricing

Email Support Cost
type: PropertyValue
value reference: Support

Segmentation Capability
type: PropertyValue
value reference: Features

Channels Supported
type: PropertyValue
value reference: Features

AI Features Available
type: PropertyValue
value reference: Features

Customer Data Platform
type: PropertyValue
value reference: Features

Setup Complexity
type: PropertyValue
value reference: Operations

Starting Price (Paid Plan)
type: PropertyValue
value reference: Pricing

Maximum Contact Plan
type: PropertyValue
value reference: Pricing

Free Plan Availability
type: PropertyValue
value reference: Pricing

Email Template Quality
type: PropertyValue
value reference: Design

Automation Features
type: PropertyValue
value reference: Features

A/B Testing
type: PropertyValue
value reference: Optimization

Integration Capabilities
type: PropertyValue
value reference: Integration

G2 Award Count
type: PropertyValue
value reference: Recognition

Emails Per Day (Free Tier)
type: PropertyValue
value reference: Pricing

Average Deliverability Rate
type: PropertyValue
value reference: Performance

API Response Time (p95)
type: PropertyValue
value reference: Performance

Uptime SLA
type: PropertyValue
value reference: Reliability

SMS Messages Included (Starter)
type: PropertyValue
value reference: Features

Built-in CRM/Automation
type: PropertyValue
value reference: Features

Webhook Event Types
type: PropertyValue
value reference: Features & Ecosystem

Monthly Cost (10,000 contacts)
type: PropertyValue
value reference: Pricing

Phone Support Availability
type: PropertyValue
value reference: Support

CRM Features
type: PropertyValue
value reference: Features

Annual Cost Savings vs Constant Contact (10K contacts)
type: PropertyValue
value reference: Value

Free Tier SMS Messages
type: PropertyValue
value reference: Features

Pre-built Email Templates
type: PropertyValue
value reference: Features

Ecommerce-Specific Abandoned Cart Feature
type: PropertyValue
value reference: Features

Monthly Contact Limit (Free Plan)
type: PropertyValue
value reference: Pricing

Email Marketing Included
type: PropertyValue
value reference: Marketing Tools

CRM Pipeline & Deal Management
type: PropertyValue
value reference: Sales Features

Lead Scoring
type: PropertyValue
value reference: Intelligence

Monthly Cost (50,000 contacts)
type: PropertyValue
value reference: Pricing

Free Plan Email Contact Limit
type: PropertyValue
value reference: Pricing

Automation Workflow Step Limit
type: PropertyValue
value reference: Automation

CRM Included in Base Plan
type: PropertyValue
value reference: Features