{"slug":"mailchimp-vs-hubspot","title":"Mailchimp vs HubSpot","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","faqCount":5,"faqs":[{"question":"Is Mailchimp or HubSpot better for small business?","answer":"For small businesses focused primarily on email marketing, Mailchimp is the better starting point — its free tier (up to 500 contacts) and affordable paid plans are purpose-built for email campaigns, automations, and list management without a steep learning curve. For small businesses that also need a CRM to track sales pipeline and customer interactions across email, calls, and meetings, HubSpot's free CRM + Starter Marketing Hub ($20/month) provides more integrated data at a comparable entry price. The decision depends on whether you need email-only or email + CRM."},{"question":"Is Mailchimp free?","answer":"Mailchimp has a free plan that allows up to 500 contacts and 1,000 emails per month, with basic templates and single-step automations. The free plan includes the Mailchimp brand footer on all emails and limited customer support (email only for 30 days after signup). For more contacts, multi-step automations, A/B testing, and premium support, Mailchimp Essentials starts at $13/month (500 contacts) with pricing scaling by contact count. HubSpot's CRM is free with unlimited users and unlimited basic contact storage; its Marketing Hub tools (landing pages, email beyond basic) start at $20/month."},{"question":"Does HubSpot replace Mailchimp?","answer":"HubSpot can replace Mailchimp's email marketing functionality — Marketing Hub includes email campaigns, automation workflows, landing pages, A/B testing, and contact segmentation. HubSpot also adds CRM, sales pipeline, deal tracking, and customer service tools that Mailchimp doesn't offer. The trade-off is cost: HubSpot's Marketing Hub Professional ($890/month) is dramatically more expensive than Mailchimp Standard ($20-$350/month depending on list size) if you only need email. Organizations that outgrow Mailchimp's CRM limitations commonly migrate to HubSpot as their primary system of record."},{"question":"What are Mailchimp's contact limits?","answer":"Mailchimp pricing scales by contact count: Free plan supports 500 contacts (1,000 emails/month); Essentials and Standard plans start at 500 contacts with pricing increasing as your list grows ($13-$20/month for 500 contacts, up to $800+/month for 100,000+ contacts). HubSpot's Marketing Hub pricing also scales by contact tier at Professional and Enterprise levels. For organizations with large email lists (50,000+ contacts), comparing the actual per-contact cost between platforms becomes critical — at scale, some enterprise email senders find Klaviyo or Brevo more cost-effective than either Mailchimp or HubSpot."},{"question":"Can Mailchimp manage a CRM?","answer":"Mailchimp includes basic contact management — list segmentation, tags, merge fields, and engagement data — that functions as a simple contact database. However, it lacks the deal/pipeline tracking, contact activity timeline across all touchpoints (calls, meetings, sales notes), and integration depth that a dedicated CRM like HubSpot or Salesforce provides. For businesses whose primary go-to-market motion is email marketing and who don't have a dedicated sales team working deals, Mailchimp's contact management is sufficient. For businesses with sales pipelines, HubSpot or another dedicated CRM is needed alongside or instead of Mailchimp."}],"faqPageSchema":{"@context":"https://schema.org","@type":"FAQPage","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#faq","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","inLanguage":"en-US","name":"Mailchimp vs HubSpot — FAQ","description":"Frequently asked questions about Mailchimp vs HubSpot","dateModified":"2026-10-06T09:00:07.168Z","author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"},"publisher":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"},"isPartOf":{"@type":"Article","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#article"},"license":"https://creativecommons.org/licenses/by/4.0/","speakable":{"@type":"SpeakableSpecification","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#faq-speakable","cssSelector":[".faq-answer"]},"mainEntity":[{"@type":"Question","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#q1","name":"Is Mailchimp or HubSpot better for small business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#a1","text":"For small businesses focused primarily on email marketing, Mailchimp is the better starting point — its free tier (up to 500 contacts) and affordable paid plans are purpose-built for email campaigns, automations, and list management without a steep learning curve. For small businesses that also need a CRM to track sales pipeline and customer interactions across email, calls, and meetings, HubSpot's free CRM + Starter Marketing Hub ($20/month) provides more integrated data at a comparable entry price. The decision depends on whether you need email-only or email + CRM.","inLanguage":"en-US","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","upvoteCount":1,"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"}}},{"@type":"Question","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#q2","name":"Is Mailchimp free?","answerCount":1,"acceptedAnswer":{"@type":"Answer","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#a2","text":"Mailchimp has a free plan that allows up to 500 contacts and 1,000 emails per month, with basic templates and single-step automations. The free plan includes the Mailchimp brand footer on all emails and limited customer support (email only for 30 days after signup). For more contacts, multi-step automations, A/B testing, and premium support, Mailchimp Essentials starts at $13/month (500 contacts) with pricing scaling by contact count. HubSpot's CRM is free with unlimited users and unlimited basic contact storage; its Marketing Hub tools (landing pages, email beyond basic) start at $20/month.","inLanguage":"en-US","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","upvoteCount":1,"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"}}},{"@type":"Question","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#q3","name":"Does HubSpot replace Mailchimp?","answerCount":1,"acceptedAnswer":{"@type":"Answer","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#a3","text":"HubSpot can replace Mailchimp's email marketing functionality — Marketing Hub includes email campaigns, automation workflows, landing pages, A/B testing, and contact segmentation. HubSpot also adds CRM, sales pipeline, deal tracking, and customer service tools that Mailchimp doesn't offer. The trade-off is cost: HubSpot's Marketing Hub Professional ($890/month) is dramatically more expensive than Mailchimp Standard ($20-$350/month depending on list size) if you only need email. Organizations that outgrow Mailchimp's CRM limitations commonly migrate to HubSpot as their primary system of record.","inLanguage":"en-US","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","upvoteCount":1,"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"}}},{"@type":"Question","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#q4","name":"What are Mailchimp's contact limits?","answerCount":1,"acceptedAnswer":{"@type":"Answer","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#a4","text":"Mailchimp pricing scales by contact count: Free plan supports 500 contacts (1,000 emails/month); Essentials and Standard plans start at 500 contacts with pricing increasing as your list grows ($13-$20/month for 500 contacts, up to $800+/month for 100,000+ contacts). HubSpot's Marketing Hub pricing also scales by contact tier at Professional and Enterprise levels. For organizations with large email lists (50,000+ contacts), comparing the actual per-contact cost between platforms becomes critical — at scale, some enterprise email senders find Klaviyo or Brevo more cost-effective than either Mailchimp or HubSpot.","inLanguage":"en-US","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","upvoteCount":1,"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"}}},{"@type":"Question","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#q5","name":"Can Mailchimp manage a CRM?","answerCount":1,"acceptedAnswer":{"@type":"Answer","@id":"https://www.aversusb.net/compare/mailchimp-vs-hubspot#a5","text":"Mailchimp includes basic contact management — list segmentation, tags, merge fields, and engagement data — that functions as a simple contact database. However, it lacks the deal/pipeline tracking, contact activity timeline across all touchpoints (calls, meetings, sales notes), and integration depth that a dedicated CRM like HubSpot or Salesforce provides. For businesses whose primary go-to-market motion is email marketing and who don't have a dedicated sales team working deals, Mailchimp's contact management is sufficient. For businesses with sales pipelines, HubSpot or another dedicated CRM is needed alongside or instead of Mailchimp.","inLanguage":"en-US","url":"https://www.aversusb.net/compare/mailchimp-vs-hubspot","upvoteCount":1,"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B"}}}]}}