{"id":"cmqryarwy002379w352aoe160","slug":"woocommerce-vs-wix","title":"WooCommerce vs Wix","shortAnswer":"WooCommerce is a self-hosted WordPress plugin offering maximum customization and lower transaction fees (2%) but requires technical knowledge and server management, while Wix is an all-in-one hosted platform with no coding needed and built-in hosting but charges 2.9% + $0.30 per transaction and limits customization.","keyDifferences":[{"label":"Transaction Fees","winner":"a","entityAValue":"2% (using Stripe/PayPal)","entityBValue":"2.9% + $0.30 per transaction"},{"label":"Setup Difficulty","winner":"b","entityAValue":"Requires WordPress/PHP knowledge","entityBValue":"Drag-and-drop, no coding needed"},{"label":"Hosting Included","winner":"b","entityAValue":"No, must purchase separately ($3-50+/month)","entityBValue":"Yes, included in plan"},{"label":"Customization Flexibility","winner":"a","entityAValue":"Unlimited (open-source code access)","entityBValue":"Limited (template-based only)"},{"label":"Monthly Cost (Basic Plan)","winner":"a","entityAValue":"$3-10 (hosting) + free plugin","entityBValue":"$27/month (Business plan minimum)"},{"label":"SEO Control","winner":"a","entityAValue":"Full control via Yoast/Rank Math plugins","entityBValue":"Basic SEO, limited optimization"},{"label":"Migration Difficulty","winner":"a","entityAValue":"Can export data and move hosts freely","entityBValue":"Difficult to migrate away, vendor lock-in"}],"verdict":"Choose WooCommerce if you're technically capable, value lower long-term costs, need unlimited customization, or plan to scale significantly—ideal for established businesses and developers. Choose Wix if you want a no-setup solution, don't mind higher fees for convenience, need hosted reliability without management, or are starting a small business with minimal technical skills.","category":"software","entities":[{"id":"cmmxr8fdf01qilh9e09600bph","slug":"woocommerce","name":"WooCommerce","shortDesc":"Free, open-source WordPress e-commerce plugin with unlimited customization and scalability.","imageUrl":null,"entityType":"software","position":0,"pros":["2% transaction fees (vs 2.9% + $0.30 on Wix) saves $2,900+ annually on $100K revenue","Unlimited product listings, categories, and SKU management with no per-product charges","Full API access and 5,000+ third-party extensions for custom integrations","Complete SEO control via Yoast/Rank Math plugins with detailed optimization rules","Own your data—export customer database, orders, and content anytime without restrictions"],"cons":["Requires purchasing and managing separate hosting ($3-50+/month) and domain","Demands WordPress/PHP knowledge for advanced customization or troubleshooting"],"bestFor":"Developers, technical entrepreneurs, established businesses, drop-shippers, and anyone prioritizing long-term cost savings and full customization control"},{"id":"cmmxr8cb401pklh9ewz8ys54b","slug":"wix","name":"Wix","shortDesc":"All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.","imageUrl":null,"entityType":"software","position":1,"pros":["Completely hosted—no server management, SSL security, or backup setup needed","Intuitive drag-and-drop editor requires zero coding knowledge or technical skills","Built-in email marketing (up to 10,000 contacts on Business plan) with automation templates","Professional templates with pre-designed layouts that render consistently across devices","24/7 customer support via chat, phone, and email with average response time under 2 hours"],"cons":["Transaction fees of 2.9% + $0.30 per sale (vs 2% on WooCommerce) adds $1,900-2,900 annually on $100K revenue","Severe vendor lock-in—extremely difficult to export data or migrate to another platform without significant data loss"],"bestFor":"Non-technical small business owners, solo entrepreneurs, beginners, service-based businesses that prioritize ease-of-use over cost, and those wanting minimal ongoing maintenance"}],"attributes":[{"id":"cmmxr8g4501qplh9e3k6uclsm","slug":"active-stores","name":"Active Stores","unit":null,"category":"Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"~6 Million+","valueNumber":6,"valueBoolean":null}]},{"id":"cmmxr8ghd01qvlh9ej0n39ikj","slug":"starting-monthly-cost","name":"Starting Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"~$5 (hosting)","valueNumber":5,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27/month","valueNumber":27,"valueBoolean":null,"winner":false}]},{"id":"cmnbmrung0179slg426nmqloo","slug":"platform-transaction-fees","name":"Platform Transaction Fees","unit":"%","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"0%","valueNumber":0,"valueBoolean":null}]},{"id":"cmnbmruyz017fslg44tu2nv37","slug":"available-apps-plugins","name":"Available Apps/Plugins","unit":"count","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"59,000+","valueNumber":59000,"valueBoolean":null}]},{"id":"cmnbmrvah017lslg4ne8nvr70","slug":"average-conversion-rate-desktop-","name":"Average Conversion Rate (Desktop)","unit":"%","category":"Performance","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"2.0-2.5%","valueNumber":2.25,"valueBoolean":null}]},{"id":"cmnbmrvm0017rslg4kb6pl0gb","slug":"average-conversion-rate-mobile-","name":"Average Conversion Rate (Mobile)","unit":"%","category":"Performance","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"2.03%","valueNumber":2.03,"valueBoolean":null}]},{"id":"cmnbmrvxk017xslg446tu0gbe","slug":"hosting-model","name":"Hosting Model","unit":null,"category":"Technical","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Self-Hosted Open-Source","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmrw920183slg4myym2lbd","slug":"ai-automation-optimization","name":"AI/Automation Optimization","unit":null,"category":"Innovation","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Requires custom engineering","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp7n7ve00x9q4keuteyns57","slug":"total-cost-of-ownership-year-1","name":"Total Cost of Ownership (Year 1)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$30-$360","valueNumber":30,"valueBoolean":null}]},{"id":"cmpp7n8l400xfq4ke1slytas8","slug":"product-catalog-limit","name":"Product Catalog Limit","unit":"Products","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Unlimited","valueNumber":100000000,"valueBoolean":null}]},{"id":"cmpp7n9au00xlq4kek2uau6v5","slug":"payment-gateway-integrations","name":"Payment Gateway Integrations","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"50+ (Stripe, PayPal, Square, Authorize.net, etc.)","valueNumber":50,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"20+ (Wix Payments, PayPal, Square, Apple Pay)","valueNumber":20,"valueBoolean":null,"winner":false}]},{"id":"cmpp7na0i00xrq4kee87bqhjc","slug":"built-in-features-included","name":"Built-in Features Included","unit":"features","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Core features only","valueNumber":30,"valueBoolean":null}]},{"id":"cmmxr8dwg01q3lh9ey93t7h6q","slug":"setup-time","name":"Setup Time","unit":"minutes","category":"Usability","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"3-7 days","valueNumber":5,"valueBoolean":null,"winner":false},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"0.5-2 hours","valueNumber":1.25,"valueBoolean":null,"winner":true}]},{"id":"cmpp7nbbn00y1q4kes1923ili","slug":"available-extensions-apps","name":"Available Extensions/Apps","unit":"count","category":"Customization","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"1000+ WooCommerce extensions","valueNumber":1000,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"200+ Wix apps","valueNumber":200,"valueBoolean":null,"winner":false}]},{"id":"cmnbmv6fl01jfslg4pkhl1q6x","slug":"customer-support-availability","name":"Customer Support Availability","unit":"hours/week","category":"Support","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Community-based","valueNumber":0,"valueBoolean":null}]},{"id":"cmqog3bed00a18y8qi8hcu4pj","slug":"initial-setup-cost","name":"Initial Setup Cost","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$0-500","valueNumber":250,"valueBoolean":null}]},{"id":"cmqog3bf500a78y8qwynh72bo","slug":"monthly-server-infrastructure","name":"Monthly Server Infrastructure","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$10-100","valueNumber":55,"valueBoolean":null}]},{"id":"cmqog3bfh00ad8y8q6ojyla22","slug":"product-catalog-capacity","name":"Product Catalog Capacity","unit":"SKUs","category":"Functionality","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"50,000 (practical limit)","valueNumber":50000,"valueBoolean":null}]},{"id":"cmppdzyef025njmndacj0mex6","slug":"multi-store-support","name":"Multi-Store Support","unit":"stores","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"5-10 (plugin-dependent)","valueNumber":7,"valueBoolean":null}]},{"id":"cmqkdo60h002lav7wjo87ynbv","slug":"average-deployment-time","name":"Average Deployment Time","unit":"minutes","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"1-2 weeks","valueNumber":1.5,"valueBoolean":null}]},{"id":"cmqog3t2o00b78y8qntkl3bdy","slug":"developer-resources-stack-overflow-tags-","name":"Developer Resources (Stack Overflow Tags)","unit":"questions","category":"Support","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"185,000+ questions","valueNumber":185000,"valueBoolean":null}]},{"id":"cmovjmmy3000bqhsv0fhw4b0w","slug":"transaction-fee-rate","name":"Transaction Fee Rate","unit":"percentage + fixed fee","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"2% (with Stripe/PayPal)","valueNumber":2,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2.9% + $0.30","valueNumber":2.9,"valueBoolean":null,"winner":false}]},{"id":"cmotoy00t000b58hqc28a65ps","slug":"minimum-monthly-cost","name":"Minimum Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$3-10 (hosting only)","valueNumber":6.5,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27 (Business plan)","valueNumber":27,"valueBoolean":null,"winner":false}]},{"id":"cmqryarxz002l79w3t0kh9s0e","slug":"setup-time-no-code-path-","name":"Setup Time (No-Code Path)","unit":"hours","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"4-8 hours (learning curve)","valueNumber":6,"valueBoolean":null,"winner":false},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"0.5-1 hour","valueNumber":0.75,"valueBoolean":null,"winner":true}]},{"id":"cmqidsasg004f12rqbmdt6s6o","slug":"available-extensions-integrations","name":"Available Extensions/Integrations","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"5,000+ plugins and extensions","valueNumber":5000,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"300+ Wix Apps","valueNumber":300,"valueBoolean":null,"winner":false}]},{"id":"cmqryaryh002x79w3yy1t8419","slug":"maximum-products","name":"Maximum Products","unit":"count","category":"Scalability","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Unlimited","valueNumber":null,"valueBoolean":null},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmrwkk0189slg4ph55fq5s","slug":"data-portability","name":"Data Portability","unit":"score out of 10","category":"Ownership","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Full export capability, own data","valueNumber":null,"valueBoolean":null},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Difficult to export, vendor lock-in","valueNumber":null,"valueBoolean":null}]},{"id":"cmqryarz3003f79w3sfzhr6a2","slug":"annual-cost-at-100k-revenue","name":"Annual Cost at $100K Revenue","unit":"USD","category":"Total Cost of Ownership","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$156 (hosting) + $2,000 (fees)","valueNumber":2156,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$324 (plans) + $2,900 (fees)","valueNumber":3224,"valueBoolean":null,"winner":false}]},{"id":"cmqowwfaf0071p0gb0bflpkyz","slug":"monthly-cost-base-plan-","name":"Monthly Cost (Base Plan)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$0 (plus hosting $50-200/year)","valueNumber":0,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$14","valueNumber":14,"valueBoolean":null,"winner":false}]},{"id":"cmol91aie000n764im5cwcyje","slug":"available-plugins-extensions","name":"Available Plugins/Extensions","unit":"count","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"60,000+","valueNumber":60000,"valueBoolean":null}]},{"id":"cmol91ai1000f764iqsqrys4u","slug":"design-templates-included","name":"Design Templates Included","unit":"count","category":"Design","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"500+ (from ecosystem)","valueNumber":500,"valueBoolean":null}]},{"id":"cmnbmr89x015bslg43gwcc63c","slug":"setup-time-for-beginners","name":"Setup Time for Beginners","unit":"minutes","category":"Usability","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"20-40 hours (requires technical setup)","valueNumber":30,"valueBoolean":null}]},{"id":"cmqsjxys000av10c2okcv9zml","slug":"user-base","name":"User Base","unit":"millions","category":"Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"10+ million active stores","valueNumber":10,"valueBoolean":null}]},{"id":"cmqsjxysb00b110c24wmuadv2","slug":"official-support-availability","name":"Official Support Availability","unit":"hours/day","category":"Support","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Community-based, no official phone support","valueNumber":0,"valueBoolean":null}]},{"id":"cmqsjxysp00b710c2oyb7v0iu","slug":"annual-hosting-domain-cost","name":"Annual Hosting + Domain Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$50-200 minimum","valueNumber":125,"valueBoolean":null}]},{"id":"cmnbmruby0173slg450jw8un4","slug":"global-market-share","name":"Global Market Share","unit":"percent","category":"Market Position","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"38%","valueNumber":38,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2.5-3% of all websites","valueNumber":2.75,"valueBoolean":null,"winner":false}]},{"id":"cmqv4wxzb000hp9u1xmjnyv7i","slug":"active-online-stores","name":"Active Online Stores","unit":"millions/thousands","category":"Market Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"5.2 million","valueNumber":5200000,"valueBoolean":null}]},{"id":"cmqv4wxzl000np9u1ijnuefsb","slug":"available-extensions-modules","name":"Available Extensions/Modules","unit":"count","category":"Extensibility","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"5,000+","valueNumber":5000,"valueBoolean":null}]},{"id":"cmqv4wxzx000tp9u1wxq1fvba","slug":"minimum-hosting-cost","name":"Minimum Hosting Cost","unit":"USD/month","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$3-5","valueNumber":3,"valueBoolean":null}]},{"id":"cmqv4wy06000zp9u1z7euu6b3","slug":"core-license-cost","name":"Core License Cost","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Free","valueNumber":0,"valueBoolean":null}]},{"id":"cmqv4wy0f0015p9u1ywctn9ml","slug":"native-multi-currency-support","name":"Native Multi-Currency Support","unit":"currencies","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Via extensions","valueNumber":null,"valueBoolean":null}]},{"id":"cmqv4wy0o001bp9u1wi5nzsr4","slug":"typical-setup-time-for-beginners-","name":"Typical Setup Time (for beginners)","unit":"hours","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"2-4 hours","valueNumber":3,"valueBoolean":null}]},{"id":"cmqv4wy0y001hp9u17yx2orch","slug":"community-size-stack-exchange-questions-","name":"Community Size (Stack Exchange questions)","unit":"thousands","category":"Community Support","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"45,000+","valueNumber":45000,"valueBoolean":null}]},{"id":"cmr33ojg000lv101c4sq8abz9","slug":"transaction-fees-standard-","name":"Transaction Fees (Standard)","unit":"%+fixed","category":"Pricing","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"2.9% + $0.30 (Stripe) to 0% (PayPal alternative)","valueNumber":null,"valueBoolean":null}]},{"id":"cmq3cpkqk000ugm4fov6hn5ok","slug":"uptime-sla-guarantee","name":"Uptime SLA Guarantee","unit":"percent","category":"Reliability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"99.9% (hosting dependent)","valueNumber":99.9,"valueBoolean":null}]},{"id":"cmq2m509e0010qs77iso06gov","slug":"native-app-integrations","name":"Native App Integrations","unit":"apps","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"70,000+ WordPress plugins (broader)","valueNumber":70000,"valueBoolean":null}]},{"id":"cmr33ojgl00md101cewiwdmxe","slug":"setup-time-no-code-","name":"Setup Time (No-Code)","unit":"hours","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"4-8 hours (requires hosting + WordPress setup)","valueNumber":6,"valueBoolean":null}]},{"id":"cmr33ojgr00mj101c879lv4th","slug":"customization-depth-code-access-","name":"Customization Depth (Code Access)","unit":"null","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Full PHP/JavaScript access to all code","valueNumber":null,"valueBoolean":null}]},{"id":"cmovjaiqs002ve1mxvt1vhs07","slug":"payment-gateway-options","name":"Payment Gateway Options","unit":"number","category":"Payments","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"200+ via WooCommerce Payments + plugins","valueNumber":200,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"50+ gateways","valueNumber":50,"valueBoolean":null,"winner":false}]},{"id":"cmr33ojh600mv101cho7l2gft","slug":"pci-dss-compliance-built-in","name":"PCI DSS Compliance Built-in","unit":"null","category":"Security","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Requires third-party payment processor (not built-in)","valueNumber":null,"valueBoolean":null}]},{"id":"cmq3kzgqq000clk6obc0nnt9t","slug":"startup-cost","name":"Startup Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$0-200 (domain + initial setup)","valueNumber":100,"valueBoolean":null}]},{"id":"cmrbdsx7u01r3g9ds38qv8cj0","slug":"monthly-hosting-maintenance-cost","name":"Monthly Hosting & Maintenance Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$5-50 (hosting only; support separate)","valueNumber":27.5,"valueBoolean":null}]},{"id":"cmq8xuyf5002i14nrnlvyntyi","slug":"payment-processing-fees","name":"Payment Processing Fees","unit":"percent + fixed","category":"Pricing","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"0% (payment gateway only: 2.9% + $0.30)","valueNumber":null,"valueBoolean":null},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)","valueNumber":1.5,"valueBoolean":null}]},{"id":"cmrbdsx8c01rfg9dsxbxdycuc","slug":"maximum-product-capacity","name":"Maximum Product Capacity","unit":"products","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbdsx8k01rlg9ds4fezbx9a","slug":"design-customization-options","name":"Design Customization Options","unit":"available templates/plugins","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"8,000+ extensions and plugins","valueNumber":8000,"valueBoolean":null}]},{"id":"cmrbdsx9101rxg9dsxclkccgv","slug":"built-in-customer-support","name":"Built-in Customer Support","unit":"hours availability","category":"Support","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Community forums only; paid support $50-200/mo","valueNumber":0,"valueBoolean":null}]},{"id":"cmrbdsx9901s3g9ds45wmssj0","slug":"annual-cost-for-50k-revenue-store","name":"Annual Cost for $50k Revenue Store","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$600-1,200 (hosting + minimal fees)","valueNumber":900,"valueBoolean":null}]},{"id":"cmppdzwhd0259jmndtaywt3xz","slug":"transaction-fees","name":"Transaction Fees","unit":"%","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"0% (processor rates 2.7-2.9%)","valueNumber":2.7,"valueBoolean":null}]},{"id":"cmozzh323000hzw8tlpinomty","slug":"monthly-base-cost","name":"Monthly Base Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$0 (hosting extra: $3-50)","valueNumber":0,"valueBoolean":null}]},{"id":"cmqchh0tz002cv32qbvqgt0q2","slug":"time-to-launch","name":"Time to Launch","unit":"hours","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"40-80 (with developer or steep learning curve)","valueNumber":60,"valueBoolean":null}]},{"id":"cmqog3big00b18y8qi634dx0k","slug":"available-extensions-plugins","name":"Available Extensions/Plugins","unit":"count","category":"Extensibility","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"58,000+ WooCommerce extensions","valueNumber":58000,"valueBoolean":null}]},{"id":"cmqmq9wgm00ro3yyik9gbdlrx","slug":"product-limit","name":"Product Limit","unit":"products","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmrbr5t01l93yyiy6ff9jho","slug":"hosting-included","name":"Hosting Included","unit":null,"category":"Infrastructure","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"No (self-hosted or third-party required)","valueNumber":0,"valueBoolean":null},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes (included in all plans)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqsen6wf002tx8im4o2dzwe8","slug":"ssl-certificate-cost","name":"SSL Certificate Cost","unit":"USD/year","category":"Security","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$0-50 (Let's Encrypt free or paid premium)","valueNumber":0,"valueBoolean":null}]},{"id":"cmppe173q028pjmndz9e7l27v","slug":"design-customization-level","name":"Design Customization Level","unit":"scale 1-10","category":"Customization","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"10 (full code access)","valueNumber":10,"valueBoolean":null},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"High freedom with drag-and-drop","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmkzqe00jrslg4x15wjy90","slug":"base-monthly-cost","name":"Base Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"$10-50 (hosting only; plugin free)","valueNumber":30,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27-42 (for ecommerce features)","valueNumber":34.5,"valueBoolean":null,"winner":false}]},{"id":"cmq9dbwoy000o12l1wxupdark","slug":"setup-time-to-launch","name":"Setup Time to Launch","unit":"minutes","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"120-300 minutes (2-5 days with setup)","valueNumber":210,"valueBoolean":null,"winner":false},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"30 minutes (average first store)","valueNumber":30,"valueBoolean":null,"winner":true}]},{"id":"cmraujn2n00p3h415ryho2d6d","slug":"ecommerce-templates","name":"Ecommerce Templates","unit":"count","category":"Design","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"200+ premium + free themes","valueNumber":200,"valueBoolean":null,"winner":true},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"80+ built-in templates","valueNumber":80,"valueBoolean":null,"winner":false}]},{"id":"cmraujn2u00p9h415g920uvr5","slug":"technical-expertise-required","name":"Technical Expertise Required","unit":"level (1-5)","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"3.5 (Medium-High: WordPress + PHP knowledge helpful)","valueNumber":3.5,"valueBoolean":null,"winner":false},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"1 (None: fully visual interface)","valueNumber":1,"valueBoolean":null,"winner":true}]},{"id":"cmraujn3200pfh415c1rifo20","slug":"unlimited-product-listings","name":"Unlimited Product Listings","unit":"boolean","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8fdf01qilh9e09600bph","valueText":"Yes (depends only on hosting)","valueNumber":null,"valueBoolean":null},{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes (no limit across all plans)","valueNumber":null,"valueBoolean":null}]},{"id":"cmmxr8d4a01prlh9ev32g3gni","slug":"web-market-share","name":"Web Market Share","unit":null,"category":"Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"~3%","valueNumber":3,"valueBoolean":null}]},{"id":"cmmxr8di001pxlh9esftolrir","slug":"available-plugins-apps","name":"Available Plugins/Apps","unit":"count","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"~300","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmj9b500dxslg4cc94bru2","slug":"template-count","name":"Template Count","unit":"templates","category":"Design & Customization","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2,000+","valueNumber":2000,"valueBoolean":null}]},{"id":"cmnbmj9n700e3slg4cq5pwfpf","slug":"basic-plan-price-annual-","name":"Basic Plan Price (Annual)","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$17/month","valueNumber":17,"valueBoolean":null}]},{"id":"cmnbmj9z600e9slg4u1cq1qkj","slug":"ecommerce-entry-price","name":"Ecommerce Entry Price","unit":"USD/month","category":"Ecommerce","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$29/month (Core plan)","valueNumber":29,"valueBoolean":null}]},{"id":"cmnbmjab600efslg4ho2qlj1d","slug":"free-plan-option","name":"Free Plan Option","unit":null,"category":"Pricing","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Available with limitations","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmjaz600erslg47y2aegsc","slug":"marketing-tools-integration","name":"Marketing Tools Integration","unit":null,"category":"Marketing","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Built-in social media and SEO tools","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmjbb600exslg4s94na5s7","slug":"transaction-fee-structure","name":"Transaction Fee Structure","unit":null,"category":"Ecommerce","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Higher fees","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmjbn600f3slg4dt6xcg0g","slug":"template-design-quality","name":"Template Design Quality","unit":null,"category":"Design & Customization","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Functional, highly customizable","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmq2ks0119slg4m1hdakep","slug":"customization-rating","name":"Customization Rating","unit":"score /5","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3.5/5","valueNumber":3.5,"valueBoolean":null}]},{"id":"cmn91cn4p03eiaealzj2fr4na","slug":"ease-of-use-rating","name":"Ease of Use Rating","unit":"1-5 scale","category":"Usability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"4.5/5","valueNumber":4.5,"valueBoolean":null}]},{"id":"cmnbmq3jb011rslg4mofswaj5","slug":"plugin-extension-ecosystem","name":"Plugin/Extension Ecosystem","unit":"count","category":"Functionality","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"250+ apps","valueNumber":250,"valueBoolean":null}]},{"id":"cmmxr8xnk01v3lh9ex2ajj1kx","slug":"starting-price","name":"Starting Price","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$120-216 (all-in-one)","valueNumber":168,"valueBoolean":null}]},{"id":"cmnbmq46b0123slg4lxf8m2ch","slug":"seo-capabilities-rating","name":"SEO Capabilities Rating","unit":"score /5","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3.5/5","valueNumber":3.5,"valueBoolean":null}]},{"id":"cmnbmq4hz0129slg45hkkas0q","slug":"current-version","name":"Current Version","unit":null,"category":"Release Cycle","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Wix Studio with AI tools","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmq4tg012fslg4q7ljhglo","slug":"hosting-management","name":"Hosting Management","unit":"type","category":"Maintenance","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Fully managed (included)","valueNumber":null,"valueBoolean":null}]},{"id":"cmos9vdbr000hmujsouv71mzg","slug":"ecommerce-transaction-fee","name":"Ecommerce Transaction Fee","unit":"%","category":"Pricing & Costs","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3.3%","valueNumber":3.3,"valueBoolean":null}]},{"id":"cmos9vdc2000nmujskzrvcezk","slug":"storage-capacity","name":"Storage Capacity","unit":"GB","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Unlimited on most plans","valueNumber":null,"valueBoolean":null}]},{"id":"cmos9vdcf000tmujswd71fexe","slug":"pos-system-included","name":"POS System Included","unit":null,"category":"Ecommerce Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes, built-in","valueNumber":null,"valueBoolean":null}]},{"id":"cmos9vdco000zmujshj5b2mdx","slug":"omnichannel-selling-support","name":"Omnichannel Selling Support","unit":null,"category":"Ecommerce Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes, included","valueNumber":null,"valueBoolean":null}]},{"id":"cmos9vdcy0015mujs9am5wix7","slug":"built-in-social-media-tools","name":"Built-in Social Media Tools","unit":null,"category":"Marketing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes, native tools","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmjan600elslg4ay8t0ef5","slug":"ai-website-builder","name":"AI Website Builder","unit":null,"category":"AI & Automation","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Advanced (Aria, greater variety)","valueNumber":null,"valueBoolean":null}]},{"id":"cmovjaiqi002pe1mxs83lu3qw","slug":"product-variation-limit","name":"Product Variation Limit","unit":"variations per SKU","category":"Product Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"~100","valueNumber":100,"valueBoolean":null}]},{"id":"cmnbml0qg00k9slg4tvg9smq5","slug":"multi-currency-support","name":"Multi-Currency Support","unit":"currencies","category":"International Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"135+","valueNumber":135,"valueBoolean":null}]},{"id":"cmovjaire0037e1mxtx7r924k","slug":"transaction-processing-fee","name":"Transaction Processing Fee","unit":"percent","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"0% (on Wix Payments)","valueNumber":0,"valueBoolean":null}]},{"id":"cmovjairn003de1mxkytj2k2p","slug":"design-customization-entry-point","name":"Design Customization Entry Point","unit":"coding knowledge required","category":"Ease of Use","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Beginner (Visual drag-drop)","valueNumber":null,"valueBoolean":null}]},{"id":"cmovjais6003pe1mx7sx29o6w","slug":"recommended-maximum-annual-revenue","name":"Recommended Maximum Annual Revenue","unit":"USD","category":"Scalability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$100,000+","valueNumber":100000,"valueBoolean":null}]},{"id":"cmorp453f000b9u7mtyztfra8","slug":"monthly-starting-price","name":"Monthly Starting Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$6.48/month","valueNumber":6.48,"valueBoolean":null}]},{"id":"cmovnvmw5000hyp35e8kms6pr","slug":"professional-plan-price","name":"Professional Plan Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27/month (Business Basic)","valueNumber":27,"valueBoolean":null}]},{"id":"cmovnvmwj000nyp35ssdymuv7","slug":"average-time-to-launch","name":"Average Time to Launch","unit":"weeks","category":"Speed & Efficiency","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3-7 days","valueNumber":0.5,"valueBoolean":null}]},{"id":"cmovnvmwu000typ35rxn02sv4","slug":"cms-scalability","name":"CMS Scalability","unit":null,"category":"Content Management","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Basic; supports 100s of pages effectively","valueNumber":null,"valueBoolean":null}]},{"id":"cmovnvmx7000zyp35cfipubq1","slug":"custom-code-access","name":"Custom Code Access","unit":null,"category":"Design Control","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Limited custom code in specific areas only","valueNumber":null,"valueBoolean":null}]},{"id":"cmovnvmxi0015yp35av20xhc0","slug":"ai-assisted-features-2025-2026-","name":"AI-Assisted Features (2025-2026)","unit":null,"category":"AI & Automation","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Basic AI copywriting and simple design suggestions","valueNumber":null,"valueBoolean":null}]},{"id":"cmovnvmy5001hyp35hzet1zds","slug":"built-in-hosting-ssl","name":"Built-in Hosting & SSL","unit":null,"category":"Hosting & Security","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Integrated with reliable uptime; basic SEO controls","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe152d0289jmndho263r49","slug":"business-plan-price","name":"Business Plan Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$39/month (advanced e-commerce)","valueNumber":39,"valueBoolean":null}]},{"id":"cmp0tzg5f000noitdq5nq7yew","slug":"template-library-size","name":"Template Library Size","unit":"templates","category":"Design Resources","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"1000+","valueNumber":1000,"valueBoolean":null}]},{"id":"cmnbmti3t01cxslg4u55bykfr","slug":"starting-monthly-price","name":"Starting Monthly Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$14/month","valueNumber":14,"valueBoolean":null}]},{"id":"cmppe2fvm02bnjmnd3anty41r","slug":"number-of-pricing-tiers","name":"Number of Pricing Tiers","unit":"plans","category":"Pricing","dataType":"numeric","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"5 plans","valueNumber":5,"valueBoolean":null}]},{"id":"cmppe2gll02btjmnd75ixtdjz","slug":"maximum-monthly-gmv-entry-plan","name":"Maximum Monthly GMV (Entry Plan)","unit":"USD","category":"Scalability","dataType":"numeric","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"No stated limit","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe2hbl02bzjmnd1qflkd2q","slug":"native-subscription-management","name":"Native Subscription Management","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes, included","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe2i1l02c5jmndsjt04n4s","slug":"api-call-restrictions","name":"API Call Restrictions","unit":null,"category":"Features","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Restrictive","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe2irg02cbjmndbxckchp0","slug":"ecommerce-features-depth","name":"eCommerce Features Depth","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Basic (Advanced at $39+)","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmjwc600g7slg4q0gfzcf3","slug":"user-interface-complexity","name":"User Interface Complexity","unit":"learning hours (estimate)","category":"Usability","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Very intuitive, drag-and-drop","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe2k3002cljmnd70ifu54i","slug":"recommended-merchant-size","name":"Recommended Merchant Size","unit":null,"category":"Target Market","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Micro to small business","valueNumber":null,"valueBoolean":null}]},{"id":"cmnx91brk002rnv0ohx805i77","slug":"e-commerce-capabilities","name":"E-commerce Capabilities","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Advanced with automated tax, shipping, inventory","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe15s9028fjmnd19ajkhkr","slug":"available-pricing-tiers","name":"Available Pricing Tiers","unit":"count","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"5 plans","valueNumber":5,"valueBoolean":null}]},{"id":"cmppe18fa028zjmnd2efcg6fu","slug":"user-experience-level","name":"User Experience Level","unit":null,"category":"Usability","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Moderate; requires learning curve","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe195b0295jmndl7lvf1jq","slug":"seo-and-marketing-tools","name":"SEO and Marketing Tools","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Advanced SEO, analytics, and integrations","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmpu9iy00hm3yyim1ssjfod","slug":"starting-monthly-price-year-1-","name":"Starting Monthly Price (Year 1)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$14/month","valueNumber":14,"valueBoolean":null}]},{"id":"cmqmpu9ji00hs3yyimm8bzrta","slug":"renewal-price-after-first-year","name":"Renewal Price After First Year","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27/month","valueNumber":27,"valueBoolean":null}]},{"id":"cmqmk4e6m008kdz1rvg4g7d8x","slug":"number-of-templates","name":"Number of Templates","unit":"templates","category":"Design","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"900+","valueNumber":900,"valueBoolean":null}]},{"id":"cmnbmum3j01hhslg4z2u02u1x","slug":"free-ssl-certificate","name":"Free SSL Certificate","unit":null,"category":"Security","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmpu9kt00ia3yyii2l8e2hs","slug":"e-commerce-inventory-management","name":"E-commerce Inventory Management","unit":null,"category":"E-commerce","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Advanced: SKU tracking, stock alerts, variants","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmpu9l800ig3yyit6rr62g5","slug":"built-in-ai-tools","name":"Built-in AI Tools","unit":null,"category":"AI Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"AI Writer, design suggestions, image optimization","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmun2001hzslg4o3er2j2u","slug":"24-7-customer-support","name":"24/7 Customer Support","unit":null,"category":"Support","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes, chat and email","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmpu9m600is3yyikb7xjv7s","slug":"abandoned-cart-recovery","name":"Abandoned Cart Recovery","unit":null,"category":"E-commerce","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Included with e-commerce plans","valueNumber":null,"valueBoolean":null}]},{"id":"cmq3cpkpm000igm4f5o0u15qw","slug":"entry-level-monthly-cost","name":"Entry-Level Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$16/month (annual billing)","valueNumber":16,"valueBoolean":null}]},{"id":"cmqr1n358000h1m5qlsoajf62","slug":"-com-domain-first-year","name":".com Domain First Year","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$14.95","valueNumber":14.95,"valueBoolean":null}]},{"id":"cmqoz80yz00fz13o1fxkibcxo","slug":"website-templates-available","name":"Website Templates Available","unit":"count","category":"Design","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"900+","valueNumber":900,"valueBoolean":null}]},{"id":"cmqr1n35x000t1m5qpkxz0rmc","slug":"e-commerce-product-limit-basic-plan-","name":"E-Commerce Product Limit (Basic Plan)","unit":"products","category":"E-Commerce","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmppe1wvl02avjmndj3cmwale","slug":"customer-support-response-time","name":"Customer Support Response Time","unit":"hours","category":"Support","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2-4 hours (premium)","valueNumber":4,"valueBoolean":null}]},{"id":"cmqr1n36w001b1m5q1mp97xt3","slug":"built-in-payment-processing","name":"Built-in Payment Processing","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes (Stripe, PayPal, Square integrated)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqr1n379001h1m5q24k2g2zr","slug":"mobile-editor-available","name":"Mobile Editor Available","unit":null,"category":"Design","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Full-featured mobile editor","valueNumber":null,"valueBoolean":null}]},{"id":"cmr1o4f2h0067n16ru6rz69bg","slug":"base-monthly-price-lowest-paid-tier-","name":"Base Monthly Price (Lowest Paid Tier)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$14/month (Basic)","valueNumber":14,"valueBoolean":null}]},{"id":"cmr1o4f2p006dn16rfyafb0d8","slug":"e-commerce-transaction-fees","name":"E-commerce Transaction Fees","unit":"percent","category":"Pricing","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2.9% + $0.30","valueNumber":2.9,"valueBoolean":null}]},{"id":"cmnbmsyor01azslg4f2lztsfe","slug":"available-templates","name":"Available Templates","unit":"count","category":"Design","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"800+","valueNumber":800,"valueBoolean":null}]},{"id":"cmp15mtzr000hwxa3prurzfxd","slug":"free-plan","name":"Free Plan","unit":"boolean","category":"Pricing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes (with branding)","valueNumber":1,"valueBoolean":null}]},{"id":"cmr1o4f3f006vn16rbawp6rey","slug":"integrated-apps-integrations","name":"Integrated Apps & Integrations","unit":"count","category":"Functionality","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"250+ app market integrations","valueNumber":250,"valueBoolean":null}]},{"id":"cmqg1jurl002bl1d55to8ma0g","slug":"email-marketing-included","name":"Email Marketing Included","unit":"boolean","category":"Marketing Tools","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Limited (plans $27+/month)","valueNumber":0,"valueBoolean":null}]},{"id":"cmr1o4f3x0077n16rf9zduykw","slug":"ssl-https-security","name":"SSL/HTTPS Security","unit":"boolean","category":"Security","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes (all plans)","valueNumber":1,"valueBoolean":null}]},{"id":"cmotln5fu001h3ov5xew2mhuu","slug":"user-satisfaction-rating","name":"User Satisfaction Rating","unit":"out of 5","category":"Satisfaction","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"4.4/5 stars","valueNumber":4.4,"valueBoolean":null}]},{"id":"cmr5gadcj00479fd35e987tfe","slug":"monthly-cost-entry-level-plan-","name":"Monthly Cost (Entry-Level Plan)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$17","valueNumber":17,"valueBoolean":null}]},{"id":"cmr5gadcy004d9fd33tk8unn9","slug":"total-plugins-apps-available","name":"Total Plugins/Apps Available","unit":"count","category":"Customization","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"500+","valueNumber":500,"valueBoolean":null}]},{"id":"cmorfifol000zek1v4ubmqek8","slug":"average-page-load-time","name":"Average Page Load Time","unit":"milliseconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3.2s","valueNumber":3.2,"valueBoolean":null}]},{"id":"cmr5gadek00519fd3rdc9b3h9","slug":"required-technical-knowledge","name":"Required Technical Knowledge","unit":"skill level","category":"Ease of Use","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Beginner (no coding needed)","valueNumber":null,"valueBoolean":null}]},{"id":"cmr5gadev00579fd3nm837d5s","slug":"data-portability-export","name":"Data Portability / Export","unit":"ease rating","category":"Flexibility","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Limited/difficult to export","valueNumber":null,"valueBoolean":null}]},{"id":"cmr5gadf5005d9fd3atqm16rj","slug":"seo-control-level","name":"SEO Control Level","unit":"control rating","category":"SEO & Marketing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Basic (limited control)","valueNumber":null,"valueBoolean":null}]},{"id":"cmospl6xj000nr1eh8pwygdid","slug":"initial-setup-time","name":"Initial Setup Time","unit":"minutes","category":"User Experience","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"0.5-1 hour","valueNumber":0.75,"valueBoolean":null}]},{"id":"cmr5yhx1g005f13p2sfboulho","slug":"monthly-cost-basic-tier-","name":"Monthly Cost (Basic Tier)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$16/month","valueNumber":16,"valueBoolean":null}]},{"id":"cmr5yhx1r005l13p2dkdfc5q8","slug":"3-year-total-cost-ownership","name":"3-Year Total Cost Ownership","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$576-3,564","valueNumber":1800,"valueBoolean":null}]},{"id":"cmr5yhx24005r13p2o1o7yapy","slug":"available-themes-templates","name":"Available Themes/Templates","unit":"count","category":"Customization","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"900+ Wix-designed","valueNumber":900,"valueBoolean":null}]},{"id":"cmnicidan000vfzcmevfa7ixn","slug":"e-commerce-product-limit","name":"E-Commerce Product Limit","unit":"products","category":"E-Commerce","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Up to 50,000","valueNumber":50000,"valueBoolean":null}]},{"id":"cmr5yhx3e006f13p2gadmbgot","slug":"average-website-speed-page-load-","name":"Average Website Speed (Page Load)","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2.5-3.5 seconds","valueNumber":3,"valueBoolean":null}]},{"id":"cmque6ziu0047u9ux2v0n3x3w","slug":"starting-monthly-cost-usd-","name":"Starting Monthly Cost (USD)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27/month","valueNumber":27,"valueBoolean":null}]},{"id":"cmra41h1h00a7ktbixv71ha96","slug":"transaction-fees-payment-processing-","name":"Transaction Fees (Payment Processing)","unit":"%","category":"Pricing","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2.7% + $0.30 per transaction","valueNumber":2.7,"valueBoolean":null}]},{"id":"cmra41h2400ajktbiwsjpyri5","slug":"product-listings-limit","name":"Product Listings Limit","unit":"count","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmra41h2g00apktbij0qjsdby","slug":"api-capabilities","name":"API Capabilities","unit":null,"category":"Technical","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Limited REST API only","valueNumber":null,"valueBoolean":null}]},{"id":"cmra41h2q00avktbicz33bioj","slug":"multi-channel-selling-integration","name":"Multi-Channel Selling Integration","unit":"channels","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Limited to Facebook & Instagram","valueNumber":2,"valueBoolean":null}]},{"id":"cmnx90o4f000znv0om7nbedo3","slug":"design-templates-available","name":"Design Templates Available","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"900+ templates","valueNumber":900,"valueBoolean":null}]},{"id":"cmra41h3b00b7ktbi3qs3km9r","slug":"free-ssl-certificate-hosting","name":"Free SSL Certificate & Hosting","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Included in all plans","valueNumber":null,"valueBoolean":null}]},{"id":"cmq3knsam000ci9q5op29ld8e","slug":"starting-monthly-price-annual-billing-","name":"Starting Monthly Price (Annual Billing)","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$13.50/month","valueNumber":13.5,"valueBoolean":null}]},{"id":"cmnbmoxw500xpslg4rytdif3p","slug":"free-plan-available","name":"Free Plan Available","unit":null,"category":"Pricing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes (with branding)","valueNumber":null,"valueBoolean":null}]},{"id":"cmra8ydx3023xr27em0scveae","slug":"mobile-app-editing","name":"Mobile App Editing","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Full-featured app","valueNumber":null,"valueBoolean":null}]},{"id":"cmra8ydxp0249r27e4ldgvq9k","slug":"storage-included","name":"Storage Included","unit":"GB","category":"Hosting","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Unlimited on Premium+ plans","valueNumber":null,"valueBoolean":null}]},{"id":"cmraanz4j000h13l8rgjnc63y","slug":"e-commerce-transaction-fee","name":"E-commerce Transaction Fee","unit":"percent + fixed","category":"Pricing","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2.7% + $0.30 per transaction","valueNumber":2.7,"valueBoolean":null}]},{"id":"cmraanz51000t13l8fglobnw8","slug":"template-design-quality-rating","name":"Template Design Quality Rating","unit":"qualitative","category":"Design","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Variable quality, requires curation","valueNumber":null,"valueBoolean":null}]},{"id":"cmraanz5b000z13l8pyu6g66t","slug":"integrated-app-ecosystem","name":"Integrated App Ecosystem","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"~1,500 apps in App Market","valueNumber":1500,"valueBoolean":null}]},{"id":"cmnicidax000zfzcmiot0jqj3","slug":"built-in-seo-tools","name":"Built-in SEO Tools","unit":"availability","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Extra cost ($8.80/month for SEO Wiz)","valueNumber":8.8,"valueBoolean":null}]},{"id":"cmraanz5t001b13l8u3bguaba","slug":"mobile-responsiveness-score","name":"Mobile Responsiveness Score","unit":"out of 100","category":"Performance","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"92/100","valueNumber":92,"valueBoolean":null}]},{"id":"cmraanz61001h13l80t7zl8op","slug":"annual-plan-discount","name":"Annual Plan Discount","unit":"percent","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Up to 45% off","valueNumber":45,"valueBoolean":null}]},{"id":"cmqmhrlcn004adz1ru2de6yug","slug":"monthly-cost-pro-plan-","name":"Monthly Cost (Pro Plan)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27","valueNumber":27,"valueBoolean":null}]},{"id":"cmraemvdv00inckqm5ynfea1g","slug":"time-to-launch-non-technical-user-","name":"Time to Launch (Non-Technical User)","unit":"days","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"2-5 days","valueNumber":3.5,"valueBoolean":null}]},{"id":"cmraemveh00izckqm73hzbw5w","slug":"free-custom-domain-duration","name":"Free Custom Domain Duration","unit":"years","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"1 year included","valueNumber":1,"valueBoolean":null}]},{"id":"cmovjmn03001bqhsv98qoj1tw","slug":"available-app-integrations","name":"Available App Integrations","unit":"count","category":"Integrations","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"500+ in App Market","valueNumber":500,"valueBoolean":null}]},{"id":"cmq3udoi20022dhy5vjnq5lse","slug":"developer-community-size","name":"Developer Community Size","unit":"developers","category":"Support","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"120,000+ (2026)","valueNumber":120000,"valueBoolean":null}]},{"id":"cmnicitwt001pfzcmyd8iejng","slug":"free-plan-storage","name":"Free Plan Storage","unit":"GB","category":"Storage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3 GB","valueNumber":3,"valueBoolean":null}]},{"id":"cmrajq0e9004911dv4txw7kti","slug":"maximum-e-commerce-products","name":"Maximum E-commerce Products","unit":"products","category":"E-commerce","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Unlimited products","valueNumber":null,"valueBoolean":null}]},{"id":"cmrajq0et004l11dv60fool36","slug":"seo-optimization-features","name":"SEO Optimization Features","unit":null,"category":"SEO","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"AI-powered SEO assistant with recommendations","valueNumber":null,"valueBoolean":null}]},{"id":"cmrajq0f3004r11dv089aw7lz","slug":"drag-and-drop-editor-flexibility","name":"Drag-and-Drop Editor Flexibility","unit":null,"category":"Design","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Full-page element positioning (complete freedom)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrajq0fd004x11dv8q8yum3l","slug":"built-in-payment-gateway-options","name":"Built-in Payment Gateway Options","unit":"gateways","category":"E-commerce","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"70+ payment providers","valueNumber":70,"valueBoolean":null}]},{"id":"cmraqff6p000bijw93jug1v4p","slug":"monthly-pricing-starting-","name":"Monthly Pricing (Starting)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$16/month","valueNumber":16,"valueBoolean":null}]},{"id":"cmowdmm8s000hvpmdyw2nkx21","slug":"e-commerce-plan-price","name":"E-commerce Plan Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"$27/month","valueNumber":27,"valueBoolean":null}]},{"id":"cmnbn4gzx008tohfiux934k4v","slug":"free-tier-availability","name":"Free Tier Availability","unit":null,"category":"Pricing","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Yes, limited features","valueNumber":null,"valueBoolean":null}]},{"id":"cmraqff88000tijw91cx26whn","slug":"page-load-speed-avg-","name":"Page Load Speed (Avg)","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"3.2s","valueNumber":3.2,"valueBoolean":null}]},{"id":"cmqmmcrkn00edm19wk0dnwwai","slug":"animation-capabilities","name":"Animation Capabilities","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Template effects, limited custom animations","valueNumber":null,"valueBoolean":null}]},{"id":"cmraqff9a0015ijw9htdgabk8","slug":"built-in-payment-gateways","name":"Built-in Payment Gateways","unit":"count","category":"E-commerce","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"12+ (Stripe, PayPal, Square, etc.)","valueNumber":12,"valueBoolean":null}]},{"id":"cmp11p66y000nxp4n8cf90uye","slug":"custom-code-support","name":"Custom Code Support","unit":null,"category":"Developer Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmmxr8cb401pklh9ewz8ys54b","valueText":"Velo (JavaScript-only, proprietary API)","valueNumber":null,"valueBoolean":null}]}],"faqs":[{"question":"Can I switch from Wix to WooCommerce later?","answer":"Switching from Wix to WooCommerce is difficult but possible. Wix provides limited export options—you can export product data as CSV, but customer information, orders, and design layouts are not easily exportable. You would need to manually recreate product pages and rebuild your SEO from scratch. WooCommerce allows free migration via plugins like All-in-One WP Migration, making future platform changes easy. This vendor lock-in is a significant disadvantage of Wix."},{"question":"Which is cheaper for a small store making $5K/month?","answer":"WooCommerce is significantly cheaper. At $5K/month revenue: WooCommerce costs ~$150/year (hosting) + ~$100 (fees at 2%), totaling ~$250/year. Wix Business plan costs $324/year + ~$1,450 (fees at 2.9% + $0.30), totaling ~$1,774/year. That's a $1,524 annual savings with WooCommerce—7x cheaper. However, this assumes you can manage WordPress yourself; hiring a developer changes the equation."},{"question":"Do I need coding skills for WooCommerce?","answer":"Not for basic setup. WooCommerce offers drag-and-drop product builders and one-click theme installation similar to Wix. However, you'll face coding needs for: advanced customizations, API integrations, custom payment gateways, or troubleshooting plugin conflicts. Wix requires zero coding skills for any standard feature. If you're non-technical, consider hiring a WooCommerce developer ($50-150/hour) or starting with Wix and migrating later."},{"question":"Which has better built-in marketing tools?","answer":"Wix includes email marketing (10,000 contacts on Business plan), abandoned cart emails, and basic SEO tools built-in. WooCommerce requires separate plugins: Mailchimp (free email), Yoast SEO (free), and cart abandonment extensions. WooCommerce's approach is more flexible—you choose best-in-class tools and integrate them—but requires more setup. Wix is simpler out-of-box. For serious marketing, both require additional investment in tools like ConvertKit or ActiveCampaign."},{"question":"What if my website gets 100,000+ monthly visitors?","answer":"WooCommerce scales better. You control hosting and can upgrade to high-performance servers ($50-200+/month) to handle traffic. Wix's infrastructure is shared; while it handles traffic automatically, you're paying 2.9% + $0.30 on every transaction—at high volume, this becomes expensive. A store doing $500K annual revenue pays $14,500+ in Wix fees versus $10,000 in WooCommerce fees. For high-traffic stores, WooCommerce's cost advantage becomes decisive."}],"relatedComparisons":[{"slug":"woocommerce-vs-wix)","title":"WooCommerce vs Wix","category":"software"},{"slug":"wordpress-vs-wix","title":"WordPress vs Wix","category":"software"},{"slug":"shopify-vs-wix","title":"Shopify vs Wix","category":"software"},{"slug":"webflow-vs-wix","title":"Webflow vs Wix","category":"software"},{"slug":"framer-vs-wix","title":"Framer vs Wix","category":"software"},{"slug":"bigcommerce-vs-woocommerce","title":"BigCommerce vs WooCommerce","category":"software"},{"slug":"weebly-vs-wix","title":"Weebly vs Wix","category":"software"},{"slug":"bigcommerce-vs-wix","title":"Wix vs BigCommerce","category":"software"},{"slug":"wix-vs-godaddy","title":"Wix vs GoDaddy","category":"software"},{"slug":"magento-vs-woocommerce","title":"Magento vs WooCommerce","category":"software"},{"slug":"godaddy-vs-wix","title":"GoDaddy vs Wix","category":"software"},{"slug":"woocommerce-vs-squarespace","title":"WooCommerce vs Squarespace","category":"software"}],"relatedBlogPosts":[{"slug":"best-streaming-services-in-2026-top-picks-for-every-budget-interest","title":"Best Streaming Services in 2026: Top Picks for Every Budget & Interest","excerpt":"Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.","category":"technology"},{"slug":"best-live-tv-streaming-services-plans-for-spring-2026-complete-buyers-guide","title":"Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide","excerpt":"Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.","category":"technology"},{"slug":"philo-in-2026-streaming-tv-service-review-pricing-reddit-community-insights","title":"Philo in 2026: Streaming TV Service Review, Pricing & Reddit Community Insights","excerpt":"Explore Philo's evolution heading into 2026, including pricing tiers, channel lineup, and how it compares to competitors like Sling TV. Discover what the r/PhiloTV Reddit community thinks about the service's current offerings and future prospects.","category":"technology"},{"slug":"best-us-fighter-jets-2026-top-american-combat-aircraft-ranked","title":"Best US Fighter Jets 2026: Top American Combat Aircraft Ranked","excerpt":"Discover the most advanced US fighter jets dominating the skies in 2026. From the legendary F-22 Raptor to the versatile F-35 Lightning II, we rank America's best combat aircraft based on performance, stealth, and air superiority capabilities.","category":"technology"},{"slug":"philo-in-2026-pricing-lineup-how-it-compares-to-sling-tv","title":"Philo in 2026: Pricing, Lineup & How It Compares to Sling TV","excerpt":"As we head into 2026, Philo continues to position itself as an affordable streaming alternative for cable TV lovers. Discover what Philo offers, how its pricing stacks up against competitors like Sling TV, and what the Reddit community thinks about its future.","category":"technology"}],"metadata":{"metaTitle":"WooCommerce vs Wix 2026: Cost, Fees & Customization","metaDescription":"WooCommerce vs Wix: Compare pricing (2% vs 2.9% fees), setup ease, customization, and total cost. Which ecommerce platform wins for your business?","publishedAt":"2026-06-24T10:49:07.234Z","updatedAt":"2026-06-24T10:49:07.283Z","isAutoGenerated":true,"isHumanReviewed":false,"viewCount":0}}