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It lacks automation, segmentation, and e-commerce integration. While you can use it to email a list, Mailchimp is significantly better for business campaigns with triggered workflows, behavioral targeting, and Shopify sync."},{"question":"Does Mailchimp offer revenue sharing for content creators?","answer":"No. Mailchimp uses a SaaS pricing model where you pay monthly fees (starting at $20) regardless of revenue generated. Substack's 90% creator revenue share is exclusive to Substack and designed specifically for individual writers monetizing subscriptions."},{"question":"Which platform is better for someone just starting an email list?","answer":"Substack is better for beginners due to its 5-minute setup, unlimited free subscribers, and no learning curve. 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