{"id":"cmrdm9mwg01d9n83r62pxlgve","slug":"posthog-vs-matomo)","title":"PostHog vs Matomo","shortAnswer":"PostHog is a product analytics platform with session replay and feature flags built-in, while Matomo is a web analytics alternative to Google Analytics focused on privacy and data ownership. PostHog excels for product teams needing behavioral insights, while Matomo suits organizations prioritizing visitor tracking and GDPR compliance.","keyDifferences":[{"label":"Primary Use Case","winner":"tie","entityAValue":"Product analytics, session replay, feature flags, A/B testing","entityBValue":"Web analytics, visitor tracking, conversion funnels"},{"label":"Pricing Model","winner":"b","entityAValue":"Free tier + usage-based ($0-5,000+/month); Self-hosted free","entityBValue":"Free tier (20GB) + $19-199/month; Self-hosted free"},{"label":"Session Replay Included","winner":"a","entityAValue":"Yes, native feature included in all plans","entityBValue":"No, requires separate third-party integration"},{"label":"Feature Flag/Experimentation","winner":"a","entityAValue":"Native feature flags and A/B testing built-in","entityBValue":"Not natively available, requires integration"},{"label":"Data Ownership (Self-Hosted)","winner":"tie","entityAValue":"Full data ownership with open-source version available","entityBValue":"Full data ownership with self-hosted option; GDPR-certified"},{"label":"Learning Curve","winner":"b","entityAValue":"Steeper; requires understanding of events, properties, cohorts","entityBValue":"Gentler; more familiar interface similar to Google Analytics"},{"label":"Real-time Reporting","winner":"tie","entityAValue":"Real-time dashboards and event streaming available","entityBValue":"Real-time reports with 5-minute data freshness"}],"verdict":"Choose PostHog if you're a product-focused team needing session replay, feature flags, and comprehensive behavioral analytics in one platform. Choose Matomo if you prioritize visitor analytics, privacy compliance, predictable pricing, and easier onboarding for traditional web analytics use cases.","category":"software","entities":[{"id":"cmpp6p8x102hev4d858etewz7","slug":"posthog","name":"PostHog","shortDesc":"All-in-one product analytics platform with integrated feature flags, session replay, and A/B testing.","imageUrl":null,"entityType":"products","position":0,"pros":["Session replay and rage click detection included natively","Feature flags and A/B testing built-in without additional tools","Open-source with full code transparency and self-hosting option","Advanced cohort segmentation with real-time event streaming","Generous free tier with 1M events/month and unlimited users"],"cons":["Steeper learning curve for teams new to event-based analytics","Pricing can exceed $5,000/month at scale with high event volume","Session replay storage can add significant costs for high-traffic sites"],"bestFor":"Product teams, SaaS companies, and mobile app developers needing integrated analytics and experimentation tools."},{"id":"cmqfyqq5e0088mrq6zkk93x1i","slug":"matomo","name":"Matomo","shortDesc":"Privacy-focused web analytics platform offering Google Analytics alternative with self-hosting capability.","imageUrl":null,"entityType":"software","position":1,"pros":["Predictable pricing with free tier offering 20GB data storage annually","GDPR-certified with guaranteed data ownership and privacy compliance","Familiar interface similar to Google Analytics, reducing migration friction","Powerful visitor journeys and conversion funnel tracking","Lightweight tag (25KB) improves page load performance"],"cons":["No native session replay or feature flag capabilities","Lacks advanced behavioral segmentation compared to PostHog","Smaller ecosystem of integrations and third-party extensions"],"bestFor":"Websites, publishers, and organizations requiring GDPR compliance, data sovereignty, and traditional web analytics without product experimentation."}],"attributes":[{"id":"cmpi7acex01bfachd8y4w5hct","slug":"starting-monthly-price","name":"Starting Monthly Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$0 (self-hosted)","valueNumber":0,"valueBoolean":null}]},{"id":"cmpp6pb8r02hzv4d88r2chq4e","slug":"maximum-monthly-cost-enterprise","name":"Maximum Monthly Cost (Enterprise)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$1,200+","valueNumber":1200,"valueBoolean":null}]},{"id":"cmpp6pbxs02i5v4d8d563k3fe","slug":"free-tier-available","name":"Free Tier Available","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (self-hosted unlimited)","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp5xxbc00z3v4d8hhu7618p","slug":"number-of-integrations","name":"Number of Integrations","unit":"Integrations","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"200+","valueNumber":200,"valueBoolean":null}]},{"id":"cmpp6pd7v02ifv4d8j93omvjj","slug":"session-recording-included","name":"Session Recording Included","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (native feature)","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp6pdx102ilv4d8rylm3qv8","slug":"a-b-testing-capability","name":"A/B Testing Capability","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (native feature)","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp4r0q90037li5naqfvgn2x","slug":"founded-year","name":"Founded Year","unit":null,"category":"Company History","dataType":"number","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"2020","valueNumber":2020,"valueBoolean":null}]},{"id":"cmpp6pf7502ivv4d8fj4driqr","slug":"data-retention-cloud-plan","name":"Data Retention (Cloud Plan)","unit":"months","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Configurable (36+)","valueNumber":36,"valueBoolean":null}]},{"id":"cmqkbth7g005vj1b4np867rfs","slug":"pricing-per-month-mid-tier-","name":"Pricing (Per Month, Mid-Tier)","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$120 (PostHog Plus)","valueNumber":120,"valueBoolean":null}]},{"id":"cmqkbth840067j1b4xgzt7eaa","slug":"session-recordings-included-mid-tier-","name":"Session Recordings Included (Mid-Tier)","unit":"recordings/month","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhgpwg70010ygfgnwtdwg4e","slug":"feature-flag-management","name":"Feature Flag Management","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Native built-in","valueNumber":null,"valueBoolean":null}]},{"id":"cmqkbth8m006jj1b4ly2le9yg","slug":"a-b-testing-experiments-","name":"A/B Testing (Experiments)","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Full multivariate support","valueNumber":null,"valueBoolean":null}]},{"id":"cmqkbth8v006pj1b472ltxitj","slug":"setup-complexity-1-5-scale-1-easiest-","name":"Setup Complexity (1-5 scale, 1=easiest)","unit":"complexity score","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"3","valueNumber":3,"valueBoolean":null}]},{"id":"cmqkbth9g0071j1b46whu8x6y","slug":"heatmap-quality-1-5-scale-","name":"Heatmap Quality (1-5 scale)","unit":"quality score","category":"Analytics","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"3","valueNumber":3,"valueBoolean":null}]},{"id":"cmn918y6s02nsaealcmba3gu7","slug":"base-monthly-price","name":"Base Monthly Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$39 (cloud) / $0 (self-hosted)","valueNumber":39,"valueBoolean":null,"winner":false},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$19/month (cloud) or Free (self-hosted)","valueNumber":19,"valueBoolean":null,"winner":true}]},{"id":"cmqgeov21002hhxupupxgur2s","slug":"free-tier-session-replay-limit","name":"Free Tier Session Replay Limit","unit":"days","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"365 days","valueNumber":365,"valueBoolean":null}]},{"id":"cmqddnptw006gmegkpdncn37t","slug":"native-a-b-testing","name":"Native A/B Testing","unit":null,"category":"Marketing Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (built-in)","valueNumber":1,"valueBoolean":null}]},{"id":"cmqgeov2s002thxupf8pooqk8","slug":"session-replay-resolution","name":"Session Replay Resolution","unit":"pixels","category":"Video Quality","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Standard with limitations","valueNumber":null,"valueBoolean":null}]},{"id":"cmovj5y9t001te1mx89dqj3qr","slug":"self-hosting-capability","name":"Self-Hosting Capability","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Open-source available","valueNumber":1,"valueBoolean":null}]},{"id":"cmqgeov390035hxupy8u135ht","slug":"api-rate-limits-free-tier-","name":"API Rate Limits (free tier)","unit":"requests/minute","category":"Scalability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited with self-hosting","valueNumber":null,"valueBoolean":null}]},{"id":"cmqgeov3i003bhxupia73v4jl","slug":"rage-click-detection","name":"Rage Click Detection","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Basic analytics only","valueNumber":0,"valueBoolean":null}]},{"id":"cmqfwyut8002nmrq63z49phna","slug":"integration-partners","name":"Integration Partners","unit":"integrations","category":"Connectivity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"100+","valueNumber":100,"valueBoolean":null}]},{"id":"cmotoy00t000b58hqc28a65ps","slug":"minimum-monthly-cost","name":"Minimum Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$0 (self-hosted) / $450 (cloud)","valueNumber":0,"valueBoolean":null}]},{"id":"cmqhgpwf8000iygfgu54zs3hk","slug":"free-tier-event-cap","name":"Free Tier Event Cap","unit":"events/month","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"1,000,000","valueNumber":1000000,"valueBoolean":null}]},{"id":"cmqhgpwfj000oygfg1jzz77wm","slug":"in-app-guided-tours","name":"In-App Guided Tours","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Not native (requires external tool or custom development)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhgpwfv000uygfgrgn2qgia","slug":"session-recording-included","name":"Session Recording Included","unit":"boolean","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, full session replay native","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes (in all plans)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhgpwgo0016ygfg5uuldpg9","slug":"data-residency-self-hosting","name":"Data Residency / Self-Hosting","unit":null,"category":"Deployment","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Full self-host option available","valueNumber":null,"valueBoolean":null}]},{"id":"cmmxr90aj01vvlh9en2wgumc3","slug":"github-stars","name":"GitHub Stars","unit":"stars","category":"Community","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"500,000+","valueNumber":500000,"valueBoolean":null}]},{"id":"cmqbpwxux002n10o9rkbwj4i1","slug":"free-tier-event-limit","name":"Free Tier Event Limit","unit":"events/month","category":"Pricing & Limits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"1,000,000","valueNumber":1000000,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"None (self-hosted only)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhyrwsz000i13tzvvj3fjao","slug":"starter-cloud-plan-price","name":"Starter Cloud Plan Price","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$39","valueNumber":39,"valueBoolean":null,"winner":false},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$29","valueNumber":29,"valueBoolean":null,"winner":true}]},{"id":"cmqhyrwt7000o13tzrxttx9c6","slug":"session-replay-feature","name":"Session Replay Feature","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Included in all tiers","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Not available","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhyrwtg000u13tzwtz5pxyj","slug":"native-feature-flags","name":"Native Feature Flags","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, built-in","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Via third-party plugins","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhyrwtn001013tz36mar3j3","slug":"self-hosting-available","name":"Self-Hosting Available","unit":null,"category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes - full open-source","valueNumber":1,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes, open-source","valueNumber":null,"valueBoolean":null}]},{"id":"cmniexhbt002jod28k94jo9lf","slug":"integrations-available","name":"Integrations Available","unit":"count","category":"Integrations","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"700+","valueNumber":700,"valueBoolean":null,"winner":true},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"400+","valueNumber":400,"valueBoolean":null,"winner":false}]},{"id":"cmqhyrwu4001c13tzd9xk1r1x","slug":"gdpr-compliant","name":"GDPR Compliant","unit":"boolean","category":"Compliance","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, anonymization included","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes, privacy-first design","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhyrwud001i13tzo8og99qp","slug":"maximum-data-retention-cloud-","name":"Maximum Data Retention (Cloud)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"25 months (standard)","valueNumber":25,"valueBoolean":null}]},{"id":"cmnbmkzqe00jrslg4x15wjy90","slug":"base-monthly-cost","name":"Base Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$0 (self-hosted) / $450 (cloud starter)","valueNumber":0,"valueBoolean":null}]},{"id":"cmqgorq1p008ewiad85ozubk3","slug":"session-replay-included","name":"Session Replay Included","unit":"Yes/No","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (native)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqiuclgj000wmzvhriku4xil","slug":"feature-flags-a-b-testing","name":"Feature Flags/A/B Testing","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, native feature flags","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"No, not available","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmmqso00qlslg46zz05jbc","slug":"third-party-integrations","name":"Third-Party Integrations","unit":"count","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"100+ integrations","valueNumber":100,"valueBoolean":null}]},{"id":"cmqiuclh20018mzvhdh6emtxu","slug":"global-website-market-share","name":"Global Website Market Share","unit":"percent","category":"Market Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"~0.4% of all websites","valueNumber":0.4,"valueBoolean":null}]},{"id":"cmqiuclhc001emzvh427ti92v","slug":"setup-time-initial-","name":"Setup Time (initial)","unit":"hours","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"30-120 (depends on setup type)","valueNumber":75,"valueBoolean":null}]},{"id":"cmqiuclhm001kmzvhc3os1s6t","slug":"heatmap-click-tracking","name":"Heatmap & Click Tracking","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqlrmprf000dpal2ifd3xfm0","slug":"monthly-cost-10m-events-","name":"Monthly Cost (10M events)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$500-2,000","valueNumber":1250,"valueBoolean":null}]},{"id":"cmqlrmprw000jpal2hff1oobl","slug":"setup-time-implementation-to-first-insights-","name":"Setup Time (implementation to first insights)","unit":"days","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"7-14 days (self-hosted) / 2-4 days (cloud)","valueNumber":10,"valueBoolean":null}]},{"id":"cmq9m1fkz002310t1ot2ishy8","slug":"data-retention-free-tier-","name":"Data Retention (Free Tier)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited (open-source) / 1 year (cloud)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqlrmpsi000vpal21utyilrx","slug":"event-volume-capacity-standard-plan-","name":"Event Volume Capacity (standard plan)","unit":"Million events/month","category":"Scalability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited (self-hosted)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqlrmpst0011pal2l6r8l2t1","slug":"predictive-analytics-capability","name":"Predictive Analytics Capability","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Basic cohort analysis, no ML models","valueNumber":null,"valueBoolean":null}]},{"id":"cmqlrmpt40017pal24i4bvswo","slug":"sql-query-access","name":"SQL Query Access","unit":"Plan tier","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"All paid plans ($369+/month)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfk5bti003hl1iyzz4uujwx","slug":"customer-support-tier","name":"Customer Support Tier","unit":"level","category":"Support","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Community + Enterprise support available","valueNumber":null,"valueBoolean":null}]},{"id":"cmqlrmpts001jpal299vpc3um","slug":"geographic-data-centers","name":"Geographic Data Centers","unit":"count","category":"Infrastructure","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"User-controlled (any region)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiupz0083r51c5fx88k80","slug":"base-monthly-price-cloud-","name":"Base Monthly Price (Cloud)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$450 starter (3 users)","valueNumber":450,"valueBoolean":null}]},{"id":"cmqddnptz006imegklnl0y19k","slug":"session-recording","name":"Session Recording","unit":"included/excluded","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Native included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiur2008lr51cgkg7cloo","slug":"a-b-testing-platform","name":"A/B Testing Platform","unit":"included/excluded","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Native included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiurc008rr51carharn2j","slug":"feature-flags","name":"Feature Flags","unit":"included/excluded","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Native included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiurn008xr51c9wn6lc5b","slug":"cohort-size-limit","name":"Cohort Size Limit","unit":"properties","category":"Analytics Depth","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"50+ standard properties","valueNumber":50,"valueBoolean":null}]},{"id":"cmnbmog0500wlslg43q6x2cy4","slug":"self-hosting-option","name":"Self-Hosting Option","unit":null,"category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (open-source available)","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes (Free open-source)","valueNumber":null,"valueBoolean":null}]},{"id":"cmowyqlac003f10l2fq9jgohd","slug":"setup-time-required","name":"Setup Time Required","unit":"hours","category":"Ease of Use","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"4-16 hours","valueNumber":10,"valueBoolean":null}]},{"id":"cmqd4sa5i000i8hw3gn2e50sh","slug":"free-tier-data-retention","name":"Free Tier Data Retention","unit":"days","category":"Performance","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"12 months","valueNumber":12,"valueBoolean":null}]},{"id":"cmqw4etjj000nbjzie12tpkwr","slug":"monthly-events-free-tier-limit-","name":"Monthly Events (free tier limit)","unit":"millions","category":"Usage Limits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited events","valueNumber":null,"valueBoolean":null}]},{"id":"cmqw4etjw000tbjzig1dy7quw","slug":"automatic-event-capture","name":"Automatic Event Capture","unit":"null","category":"Core Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"No (manual instrumentation)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqw4etks000zbjzimjw2bxxb","slug":"native-a-b-testing-feature-flags","name":"Native A/B Testing & Feature Flags","unit":"null","category":"Experimentation","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Integrated natively","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmn8ni2003b8q837rup47il","slug":"open-source-license","name":"Open Source License","unit":null,"category":"Licensing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Open source (AGPL/Enterprise)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqw4etmy001hbjzivhdws03k","slug":"starting-price-paid-tier-","name":"Starting Price (paid tier)","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$450/month","valueNumber":450,"valueBoolean":null}]},{"id":"cmnbmozho00yjslg43qeigz2u","slug":"starting-price-monthly-","name":"Starting Price (Monthly)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$0 (self-hosted) or $450 (cloud)","valueNumber":0,"valueBoolean":null}]},{"id":"cmrd5qz4900i51vwz860ckrvu","slug":"analytics-events-tracked","name":"Analytics Events Tracked","unit":"monthly events","category":"Capabilities","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Pay-per-event ($0.0001-$0.00025 per event)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqro0zwq000nbdhcr1hr781n","slug":"in-app-guidance-tools","name":"In-App Guidance Tools","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Basic feature flags only","valueNumber":1,"valueBoolean":null}]},{"id":"cmrd5qz5900ih1vwzckk5pezm","slug":"feature-flags-experimentation","name":"Feature Flags & Experimentation","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Native multivariate A/B testing and flags","valueNumber":3,"valueBoolean":null}]},{"id":"cmpp7ay62002lq4keh8uchc7o","slug":"api-rate-limits","name":"API Rate Limits","unit":"requests/minute","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"1000+ per second (self-hosted unlimited)","valueNumber":1000,"valueBoolean":null}]},{"id":"cmozq10i4001huwvnjh2sbxj8","slug":"implementation-time","name":"Implementation Time","unit":"weeks","category":"Deployment","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"1-2 days (SDK integration)","valueNumber":1,"valueBoolean":null}]},{"id":"cmrdm9myi01dxn83rdufr2282","slug":"session-replay-native-support","name":"Session Replay Native Support","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, included in all plans","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"No, requires integration","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdm9mxb01dfn83rkp2r10kl","slug":"free-tier-events-month","name":"Free Tier Events/Month","unit":"events","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"1,000,000","valueNumber":1000000,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdm9mxt01dln83rpmny31oe","slug":"free-tier-data-storage","name":"Free Tier Data Storage","unit":"GB/year","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited (events-based)","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"20","valueNumber":20,"valueBoolean":null}]},{"id":"cmrdm9my601drn83rqqygpg4e","slug":"paid-tier-starting-price","name":"Paid Tier Starting Price","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$0 (scales with usage)","valueNumber":0,"valueBoolean":null,"winner":true},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$19","valueNumber":19,"valueBoolean":null,"winner":false}]},{"id":"cmrdm9mz801e9n83rfcqk8x4i","slug":"setup-time-to-first-dashboard","name":"Setup Time to First Dashboard","unit":"minutes","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"30-45","valueNumber":37,"valueBoolean":null,"winner":false},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"10-15","valueNumber":12,"valueBoolean":null,"winner":true}]},{"id":"cmrdm9mzl01efn83rcbuaqco6","slug":"open-source-available","name":"Open Source Available","unit":null,"category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes, full open source","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes, open source (Matomo On-Premise)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdm9mzy01eln83r6vcv953b","slug":"gdpr-compliance-certification","name":"GDPR Compliance Certification","unit":null,"category":"Privacy","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"GDPR-compliant (self-hosted)","valueNumber":null,"valueBoolean":null},{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"GDPR-certified and audited","valueNumber":null,"valueBoolean":null}]},{"id":"cmrduz74a000bk8r5ltmwttxx","slug":"base-monthly-cost-usd-","name":"Base Monthly Cost (USD)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"$0 (self-hosted) or $369/month (cloud)","valueNumber":0,"valueBoolean":null}]},{"id":"cmrduz74n000hk8r5lxagl0z0","slug":"per-event-cost","name":"Per-Event Cost","unit":"USD per million events","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Unlimited (no per-event charge)","valueNumber":0,"valueBoolean":null}]},{"id":"cmrduz759000tk8r5v7l8x6n7","slug":"feature-flags-included","name":"Feature Flags Included","unit":"Yes/No","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (native with targeting)","valueNumber":null,"valueBoolean":null}]},{"id":"cmowk87cg0015zv6xyfyqzd66","slug":"hipaa-compliance","name":"HIPAA Compliance","unit":"Yes/No","category":"Compliance","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"No","valueNumber":null,"valueBoolean":null}]},{"id":"cmqe2cvbu003h4iohovd12c2k","slug":"fedramp-authorization","name":"FedRAMP Authorization","unit":"Yes/No","category":"Compliance","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"No","valueNumber":null,"valueBoolean":null}]},{"id":"cmqddnpu5006mmegkaly4eupl","slug":"self-hosted-option","name":"Self-Hosted Option","unit":"Yes/No","category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6p8x102hev4d858etewz7","valueText":"Yes (Open-source)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfyqq6a008hmrq6e3xc392e","slug":"base-pricing-monthly-","name":"Base Pricing (Monthly)","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$19 (Cloud Starter)","valueNumber":19,"valueBoolean":null}]},{"id":"cmqfyqq6o008nmrq6r6hk0yoa","slug":"setup-time-minutes-","name":"Setup Time (Minutes)","unit":"minutes","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"60-180 (self-hosted) / 5 (cloud)","valueNumber":120,"valueBoolean":null}]},{"id":"cmol91aie000n764im5cwcyje","slug":"available-plugins-extensions","name":"Available Plugins/Extensions","unit":"count","category":"Customization","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"50+","valueNumber":50,"valueBoolean":null}]},{"id":"cmqfyqq7h0095mrq6tml7jlmh","slug":"historical-data-retention","name":"Historical Data Retention","unit":"months","category":"Data Storage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited (self-hosted) / 13 (cloud)","valueNumber":13,"valueBoolean":null}]},{"id":"cmqfyqq7r009bmrq6k7yk4ael","slug":"real-time-dashboard","name":"Real-Time Dashboard","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes (live visitors feed)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqe5e6lc007b13wccpkgmcy3","slug":"api-rate-limit-requests-hour-","name":"API Rate Limit (Requests/Hour)","unit":"requests/hour","category":"Technical","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited (self-hosted) / 120 (cloud)","valueNumber":120,"valueBoolean":null}]},{"id":"cmqepjapl0017jwxr63j4ug91","slug":"supported-integrations","name":"Supported Integrations","unit":"count","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"20+ (Slack, Zapier, Google Sheets, etc.)","valueNumber":20,"valueBoolean":null}]},{"id":"cmqgoiowi0069wiadhpcqpu28","slug":"setup-time-self-hosted-","name":"Setup Time (Self-hosted)","unit":"minutes","category":"Deployment","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"120-240 minutes","valueNumber":180,"valueBoolean":null}]},{"id":"cmnf1x058000li6fq4hs9iewf","slug":"minimum-ram-requirement","name":"Minimum RAM Requirement","unit":"GB","category":"Hardware","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"2 GB","valueNumber":2,"valueBoolean":null}]},{"id":"cmqgoioxb006lwiad6sn2bao3","slug":"monthly-database-size-100k-events-","name":"Monthly Database Size (100K events)","unit":"MB","category":"Infrastructure","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"400 MB","valueNumber":400,"valueBoolean":null}]},{"id":"cmozav5ji000n3ugo4ewyh1nz","slug":"built-in-features","name":"Built-in Features","unit":"count","category":"Functionality","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"500+","valueNumber":500,"valueBoolean":null}]},{"id":"cmqgoioxy006xwiadapq45koq","slug":"api-endpoints","name":"API Endpoints","unit":"count","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"40+","valueNumber":40,"valueBoolean":null}]},{"id":"cmq2d1tyk000ifjwhl5mzkawy","slug":"project-age","name":"Project Age","unit":"years","category":"Maturity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"18 years","valueNumber":18,"valueBoolean":null}]},{"id":"cmouquue7000zsuus3cqooi9a","slug":"community-size-github-stars-","name":"Community Size (GitHub Stars)","unit":"stars","category":"Community","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"27,000+","valueNumber":27000,"valueBoolean":null}]},{"id":"cmqj3i9j5004a8jx3guy67fm2","slug":"monthly-cost-mid-size-site-","name":"Monthly Cost (Mid-Size Site)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$300-3,000/year (cloud) or $0 (self-hosted)","valueNumber":0,"valueBoolean":null}]},{"id":"cmqj3i9jq004g8jx3r147xe8m","slug":"data-sampling-threshold","name":"Data Sampling Threshold","unit":"sessions/month","category":"Data Accuracy","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"No sampling on any plan","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmruby0173slg450jw8un4","slug":"global-market-share","name":"Global Market Share","unit":"%","category":"Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"4% of tracked websites","valueNumber":4,"valueBoolean":null}]},{"id":"cmqj3i9kf004s8jx3uql41kyt","slug":"real-time-reporting-latency","name":"Real-time Reporting Latency","unit":"minutes","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"60-120 seconds","valueNumber":90,"valueBoolean":null}]},{"id":"cmowsvkiq000ndwt1dt7nabik","slug":"available-integrations","name":"Available Integrations","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"80+ integrations","valueNumber":80,"valueBoolean":null}]},{"id":"cmqj3i9kx00548jx3gh79awgf","slug":"gdpr-compliance-setup","name":"GDPR Compliance Setup","unit":"complexity level","category":"Privacy","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Compliant by default","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmnwva00ubslg4sja2c68p","slug":"data-ownership","name":"Data Ownership","unit":"text","category":"Data Control","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"100% user/organization owned","valueNumber":null,"valueBoolean":null}]},{"id":"cmqj3i9le005g8jx3tsdc3gbw","slug":"ai-powered-predictive-features","name":"AI-Powered Predictive Features","unit":"count","category":"Analytics Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"0 (basic analytics only)","valueNumber":0,"valueBoolean":null}]},{"id":"cmnbmti3t01cxslg4u55bykfr","slug":"starting-monthly-price","name":"Starting Monthly Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$19/month (cloud) or Free (self-hosted)","valueNumber":19,"valueBoolean":null}]},{"id":"cmqgczt90000ohxupvl0n88zs","slug":"script-size","name":"Script Size","unit":"KB","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"~50 KB","valueNumber":50,"valueBoolean":null}]},{"id":"cmqqi2zwj00p5ismnok8e3wlx","slug":"custom-events-limit-","name":"Custom Events (Limit)","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmqgoioy90073wiad4xm9ccoc","slug":"gdpr-compliance-default-","name":"GDPR Compliance (Default)","unit":null,"category":"Privacy","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Requires configuration","valueNumber":null,"valueBoolean":null}]},{"id":"cmqbcr3wy006un0v7aluv0bzn","slug":"api-access-level","name":"API Access Level","unit":"capability","category":"Integration","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Full REST API & webhooks","valueNumber":null,"valueBoolean":null}]},{"id":"cmqqi2zxa00pnismn2rwdd5he","slug":"max-monthly-pageviews-free-tier-","name":"Max Monthly Pageviews (Free Tier)","unit":"pageviews","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited (self-hosted)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqqsbqaj00dh52g9a43djovz","slug":"annual-cost-100m-monthly-events-","name":"Annual Cost (100M monthly events)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$2,500","valueNumber":2500,"valueBoolean":null}]},{"id":"cmqqsbqau00dn52g9cdvpg28q","slug":"data-latency","name":"Data Latency","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"5-10 minutes","valueNumber":7.5,"valueBoolean":null}]},{"id":"cmqqsbqb300dt52g9w9415n9p","slug":"setup-time-to-first-dashboard-","name":"Setup Time (to first dashboard)","unit":"hours","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"8-16 hours (self-hosted)","valueNumber":12,"valueBoolean":null}]},{"id":"cmow6s2ry000nv55j5n8mkz6p","slug":"pre-built-integrations","name":"Pre-Built Integrations","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"45 integrations","valueNumber":45,"valueBoolean":null}]},{"id":"cmqqsbqbv00eb52g9b9hydbh9","slug":"gdpr-compliance-effort","name":"GDPR Compliance Effort","unit":"effort level","category":"Privacy","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"None (native)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfk5bsb002nl1iy0bsx3tod","slug":"cohort-analysis-sophistication","name":"Cohort Analysis Sophistication","unit":"capability score","category":"Analytics","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Basic (manual creation)","valueNumber":6,"valueBoolean":null}]},{"id":"cmqojz3kf004ykmiu166mawo9","slug":"github-stars-community-","name":"GitHub Stars (Community)","unit":"stars","category":"Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"45,000 stars","valueNumber":45000,"valueBoolean":null}]},{"id":"cmqxgkj7b000h1qaaxi9a0ebf","slug":"annual-cost-first-year-single-site-","name":"Annual Cost (First Year, Single Site)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$228 (cloud) or $0 (self-hosted)","valueNumber":228,"valueBoolean":null}]},{"id":"cmrb4r11j023hgwtk6wvl0w70","slug":"monthly-cost-single-site-","name":"Monthly Cost (Single Site)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$19","valueNumber":19,"valueBoolean":null}]},{"id":"cmrb4r11v023ngwtkqeov40pb","slug":"cost-for-10-sites","name":"Cost for 10 Sites","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$190 (cloud)","valueNumber":190,"valueBoolean":null}]},{"id":"cmmxr8dwg01q3lh9ey93t7h6q","slug":"setup-time","name":"Setup Time","unit":"days","category":"Implementation","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"30-60 (cloud), 120+ (self-hosted)","valueNumber":45,"valueBoolean":null}]},{"id":"cmrb4r12d023zgwtkdr69ye4d","slug":"available-features","name":"Available Features","unit":"count","category":"Functionality","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"500+","valueNumber":500,"valueBoolean":null}]},{"id":"cmrb4r12n0245gwtkl2veg3ey","slug":"gdpr-compliance-default","name":"GDPR Compliance Default","unit":"null","category":"Privacy","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Manual configuration required","valueNumber":null,"valueBoolean":null}]},{"id":"cmq8iqnyu001imtwjtrzqhodg","slug":"data-storage-location","name":"Data Storage Location","unit":"null","category":"Data Ownership","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"User-controlled or Matomo servers","valueNumber":null,"valueBoolean":null}]},{"id":"cmn918ku802luaeal5ptfue6t","slug":"global-user-base","name":"Global User Base","unit":"millions","category":"Market Share","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"200,000+","valueNumber":200000,"valueBoolean":null}]},{"id":"cmrb4r13d024ngwtkyxmgo688","slug":"enterprise-support-tier","name":"Enterprise Support Tier","unit":"level","category":"Support Quality","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"24/7 support available","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbv87t7004dk68chbus47yq","slug":"monthly-events-included","name":"Monthly Events Included","unit":"millions","category":"Quotas","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbv87th004jk68c0ypwvog6","slug":"data-ownership-self-hosted-available-","name":"Data Ownership (Self-Hosted Available)","unit":null,"category":"Data Privacy","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes (full ownership on self-hosted)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbv87u1004vk68cssjp7a6t","slug":"cohort-analysis-capabilities","name":"Cohort Analysis Capabilities","unit":"segmentation variables","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"~50 basic segments","valueNumber":50,"valueBoolean":null}]},{"id":"cmrbv87v4005dk68clquu3ft0","slug":"predictive-analytics-ml-features","name":"Predictive Analytics/ML Features","unit":null,"category":"Advanced Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Basic (limited ML)","valueNumber":null,"valueBoolean":null}]},{"id":"cmp01kig1000h122vzgag2pkw","slug":"average-implementation-time","name":"Average Implementation Time","unit":"days","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"5-10 days (self-hosted), 1-2 days (cloud)","valueNumber":7,"valueBoolean":null}]},{"id":"cmpp5v6xg00s1v4d8ldqrwhnm","slug":"number-of-pre-built-integrations","name":"Number of Pre-built Integrations","unit":"count","category":"Integrations","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"100+","valueNumber":100,"valueBoolean":null}]},{"id":"cmrdk6lek00ht8h03i0x52ik6","slug":"free-plan-pageview-session-limit","name":"Free Plan Pageview/Session Limit","unit":"monthly limit","category":"Capacity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Unlimited pageviews","valueNumber":null,"valueBoolean":null}]},{"id":"cmr4j0z59003mzod9ndd0y4ka","slug":"setup-time-cloud-saas-","name":"Setup Time (Cloud/SaaS)","unit":"minutes","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"5 minutes (Cloud) / 2-4 hours (Self-hosted)","valueNumber":5,"valueBoolean":null}]},{"id":"cmrdk6lf700i58h0380z8rsfa","slug":"native-heatmapping","name":"Native Heatmapping","unit":"boolean","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Not included","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdk6lfh00ib8h03d70dr7h6","slug":"native-session-recording","name":"Native Session Recording","unit":"boolean","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Not included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqoxhc3y004j9zv7kz51z4rx","slug":"data-ownership-self-hosted-option-","name":"Data Ownership (Self-Hosted Option)","unit":"boolean","category":"Privacy & Compliance","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes (full ownership)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfyqq77008zmrq6vy0vo2kr","slug":"gdpr-compliance-out-of-box-","name":"GDPR Compliance (Out-of-Box)","unit":"boolean","category":"Privacy & Compliance","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"Yes (native anonymization)","valueNumber":null,"valueBoolean":null}]},{"id":"cmq9pg0ek002uzkjttd0q1jc0","slug":"starting-paid-plan-price","name":"Starting Paid Plan Price","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"$19/month (Cloud)","valueNumber":19,"valueBoolean":null}]},{"id":"cmrdk6lgg00iz8h03fmpawpoc","slug":"custom-reporting-dimensions","name":"Custom Reporting Dimensions","unit":"count","category":"Analytics Depth","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmqfyqq5e0088mrq6zkk93x1i","valueText":"500+ available","valueNumber":500,"valueBoolean":null}]}],"faqs":[{"question":"Which has better integrations with product development tools?","answer":"PostHog integrates seamlessly with Slack, webhooks, and data warehouses for product teams. Matomo focuses on CMS and ecommerce integrations (WooCommerce, Shopify). PostHog wins for product development workflows."},{"question":"Can I self-host both PostHog and Matomo?","answer":"Yes, both offer self-hosted options. PostHog has a full open-source version with unlimited self-hosting, while Matomo offers Matomo On-Premise with flexible licensing. Self-hosting eliminates usage-based costs but requires infrastructure maintenance."},{"question":"Which is better for GDPR compliance?","answer":"Matomo holds explicit GDPR certification and conducts regular audits, making it the safer choice for organizations with strict compliance requirements. PostHog is GDPR-compliant when self-hosted but doesn't carry formal certification on its cloud offering."},{"question":"Can PostHog replace Google Analytics?","answer":"PostHog can supplement Google Analytics with superior session replay and feature flags, but it focuses on behavioral analytics rather than traditional web metrics like bounce rate and traffic sources. Both tools excel at different aspects."},{"question":"What's the total cost at scale for high-traffic websites?","answer":"PostHog costs can exceed $5,000/month at 500M+ events/month, while Matomo's self-hosted option remains free or Matomo Cloud costs $199/month maximum regardless of traffic volume. Matomo offers more predictable pricing."}],"relatedComparisons":[{"slug":"posthog-vs-matomo","title":"PostHog vs Matomo","category":"software"},{"slug":"segment-vs-posthog","title":"Segment vs PostHog","category":"software"},{"slug":"matomo-vs-plausible","title":"Matomo vs Plausible","category":"software"},{"slug":"fullstory-vs-posthog","title":"FullStory vs PostHog","category":"software"},{"slug":"matomo-vs-umami","title":"Matomo vs Umami","category":"software"},{"slug":"pendo-vs-posthog","title":"Pendo vs PostHog","category":"software"},{"slug":"posthog-vs-google-analytics","title":"PostHog vs Google Analytics","category":"software"},{"slug":"google-analytics-vs-matomo","title":"Google Analytics vs Matomo","category":"software"},{"slug":"posthog-vs-hotjar","title":"PostHog vs Hotjar","category":"software"},{"slug":"matomo-vs-fathom","title":"Matomo vs Fathom","category":"software"},{"slug":"matomo-vs-mixpanel","title":"Matomo vs Mixpanel","category":"software"},{"slug":"amplitude-vs-posthog","title":"Amplitude vs PostHog","category":"software"}],"relatedBlogPosts":[{"slug":"best-streaming-services-in-2026-top-picks-for-every-budget-interest","title":"Best Streaming Services in 2026: Top Picks for Every Budget & Interest","excerpt":"Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.","category":"technology"},{"slug":"best-live-tv-streaming-services-plans-for-spring-2026-complete-buyers-guide","title":"Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide","excerpt":"Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.","category":"technology"},{"slug":"philo-in-2026-streaming-tv-service-review-pricing-reddit-community-insights","title":"Philo in 2026: Streaming TV Service Review, Pricing & Reddit Community Insights","excerpt":"Explore Philo's evolution heading into 2026, including pricing tiers, channel lineup, and how it compares to competitors like Sling TV. Discover what the r/PhiloTV Reddit community thinks about the service's current offerings and future prospects.","category":"technology"},{"slug":"best-us-fighter-jets-2026-top-american-combat-aircraft-ranked","title":"Best US Fighter Jets 2026: Top American Combat Aircraft Ranked","excerpt":"Discover the most advanced US fighter jets dominating the skies in 2026. From the legendary F-22 Raptor to the versatile F-35 Lightning II, we rank America's best combat aircraft based on performance, stealth, and air superiority capabilities.","category":"technology"},{"slug":"philo-in-2026-pricing-lineup-how-it-compares-to-sling-tv","title":"Philo in 2026: Pricing, Lineup & How It Compares to Sling TV","excerpt":"As we head into 2026, Philo continues to position itself as an affordable streaming alternative for cable TV lovers. Discover what Philo offers, how its pricing stacks up against competitors like Sling TV, and what the Reddit community thinks about its future.","category":"technology"}],"metadata":{"metaTitle":"PostHog vs Matomo 2026: Product Analytics Comparison","metaDescription":"Compare PostHog and Matomo: session replay, pricing, GDPR compliance, and which tool wins for product teams vs web analytics.","publishedAt":"2026-07-09T14:43:14.561Z","updatedAt":"2026-07-09T14:43:14.608Z","isAutoGenerated":true,"isHumanReviewed":false,"viewCount":0}}