{"id":"cmoeha2sk001z9iy0m1e0108s","slug":"expedia-vs-kayak","title":"Kayak vs Expedia","shortAnswer":"Kayak and Expedia are both major travel booking platforms, but they serve slightly different purposes. Kayak functions primarily as a metasearch engine aggregating flight, hotel, and car rental options, while Expedia is a full-service online travel agency with direct booking capabilities and package deals. The choice depends on whether you prefer comparing options across providers or booking directly through one comprehensive platform.","keyDifferences":[{"label":"Primary Function","winner":"tie","entityAValue":"Metasearch engine","entityBValue":"Full-service OTA"},{"label":"Booking Model","winner":"b","entityAValue":"Redirects to partner sites","entityBValue":"Direct booking on platform"},{"label":"Package Deals","winner":"b","entityAValue":"Limited packages","entityBValue":"Extensive flight+hotel bundles"},{"label":"Mobile App Strength","winner":"a","entityAValue":"Superior organization features","entityBValue":"Comprehensive booking tools"},{"label":"Price Comparison Scope","winner":"a","entityAValue":"Broad multi-provider comparison","entityBValue":"Primarily own inventory"},{"label":"Cheapest Flight Day Insights","winner":"a","entityAValue":"Identifies Thursday as cheapest","entityBValue":"General trend analysis"},{"label":"Monthly Traffic (Jan 2026)","winner":"b","entityAValue":"~85 million visits","entityBValue":"~120 million visits"},{"label":"Customer Service","winner":"b","entityAValue":"Limited direct support","entityBValue":"24/7 dedicated support"},{"label":"Hotel Loyalty Program","winner":"a","description":"Expedia's One Key rewards program lets users earn cash credit across bookings — a clear edge for frequent travelers who prefer a single platform.","entityAValue":"Expedia One Key: earn OneKeyCash on hotels, flights, cars","entityBValue":"No native loyalty program; links to partner programs"},{"label":"Car Rental Comparison","winner":"b","description":"Kayak's car rental metasearch covers more agencies and surfaces the widest range of prices, making it the better tool for finding cheap rentals.","entityAValue":"Books through partner networks; limited price comparison","entityBValue":"Searches 85+ car rental agencies simultaneously"},{"label":"Cancellation Flexibility","winner":"a","description":"Since Expedia processes bookings directly, cancellations and refunds are handled in one place. Kayak's metasearch means cancellation policies vary by the linked platform.","entityAValue":"Free cancellation filter available; Expedia-backed refund policy","entityBValue":"Redirects to partner booking sites; cancellation varies by vendor"}],"verdict":"Kayak excels for price-conscious travelers who want to compare options across multiple providers and leverage data-driven booking insights, while Expedia is better for those seeking convenience through one-stop booking, package deals, and dedicated customer support. Your choice should reflect whether you prioritize comprehensive comparison shopping or streamlined all-in-one booking.","category":"products","entities":[{"id":"cmodn6j8100awdefo259avjg4","slug":"kayak","name":"Kayak","shortDesc":"Meta-search engine for flights, hotels, car rentals, and vacation packages founded in 2004.","imageUrl":"https://upload.wikimedia.org/wikipedia/commons/thumb/3/34/Mohammad_Abubakar_Durrani_with_Kayak_paddlers_Pakistan_in_snow_training_2012_%28Hanna_Lake%29.jpg/330px-Mohammad_Abubakar_Durrani_with_Kayak_paddlers_Pakistan_in_snow_training_2012_%28Hanna_Lake%29.jpg","entityType":"products","position":0,"pros":["Compares prices across 1000+ travel partners","Identifies cheapest travel days (Thursday for flights)","Superior mobile app with travel plan organization","No booking fees or hidden charges","Advanced filtering and price trend analysis"],"cons":["Redirects to partner sites for final booking","Limited direct customer support","No package deal bundles","Price predictions not always accurate"],"bestFor":"Budget-conscious travelers, price comparison shoppers, and those seeking booking flexibility"},{"id":"cmnf54qcs002oqczeq5eq39ts","slug":"expedia","name":"Expedia","shortDesc":"Global online travel agency offering flights, hotels, cars, and vacation packages with direct booking capabilities.","imageUrl":null,"entityType":"platform","position":1,"pros":["Direct booking on single platform","Extensive flight+hotel package discounts","Reward program with loyalty benefits","24/7 customer support and trip protection","120+ million monthly visitors (Jan 2026)","Comprehensive travel planning tools"],"cons":["Limited price comparison vs competitors","Higher booking fees on some offerings","Less transparent pricing structure","Package customization limitations"],"bestFor":"Convenience-focused travelers, package deal seekers, and those requiring robust customer support"}],"attributes":[{"id":"cmodn6l8v00bddefo6abbdcsw","slug":"market-ranking","name":"Market Ranking","unit":"position","category":"Market Position","dataType":"numeric","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"#2","valueNumber":2,"valueBoolean":null}]},{"id":"cmodn6m1v00bjdefo95ciwvot","slug":"ai-powered-features","name":"AI-Powered Features","unit":null,"category":"Technology","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Price tracking only","valueNumber":null,"valueBoolean":null}]},{"id":"cmodn6mv100bpdefo2ciukfea","slug":"booking-partners","name":"Booking Partners","unit":"count","category":"Coverage","dataType":"numeric","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"200+ booking sites","valueNumber":200,"valueBoolean":null}]},{"id":"cmodn6no500bvdefo9j925u3x","slug":"international-price-data","name":"International Price Data","unit":null,"category":"Market Intelligence","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Real-time Kayak Insights tracking","valueNumber":null,"valueBoolean":null}]},{"id":"cmodn6ohb00c1deforcp6pxo7","slug":"google-ecosystem-integration","name":"Google Ecosystem Integration","unit":null,"category":"Integration","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Limited","valueNumber":null,"valueBoolean":null}]},{"id":"cmodn6pg200c7defo4y2t2a1n","slug":"flexible-date-search-options","name":"Flexible Date Search Options","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Advanced matrix with multiple filters","valueNumber":null,"valueBoolean":null}]},{"id":"cmodn6r2a00cddefomv6q4lh6","slug":"price-prediction-accuracy","name":"Price Prediction Accuracy","unit":"%","category":"Technology","dataType":"numeric","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Manual monitoring required","valueNumber":null,"valueBoolean":null}]},{"id":"cmodn6soj00cjdefo3wcg02he","slug":"user-satisfaction-rating","name":"User Satisfaction Rating","unit":"score","category":"User Experience","dataType":"numeric","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4.6/5","valueNumber":4.6,"valueBoolean":null}]},{"id":"cmoeha4e8002d9iy0acxujucv","slug":"monthly-website-visits","name":"Monthly Website Visits","unit":"millions","category":"Traffic & Popularity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"~85","valueNumber":85,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"~120","valueNumber":120,"valueBoolean":null,"winner":true}]},{"id":"cmoeha54y002j9iy0xxda7ypm","slug":"price-comparison-coverage","name":"Price Comparison Coverage","unit":"partner count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"1000+","valueNumber":1000,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Direct inventory","valueNumber":null,"valueBoolean":null}]},{"id":"cmoeha5vq002p9iy0fq3e37md","slug":"direct-booking-capability","name":"Direct Booking Capability","unit":null,"category":"Booking Process","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"No (redirects)","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Yes (on-platform)","valueNumber":null,"valueBoolean":null}]},{"id":"cmoeha6mb002v9iy01x74024i","slug":"package-deal-options","name":"Package Deal Options","unit":null,"category":"Deals","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Limited","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Extensive","valueNumber":null,"valueBoolean":null}]},{"id":"cmoeha7cs00319iy0bppb32yv","slug":"mobile-app-organization","name":"Mobile App Organization","unit":null,"category":"Mobile Experience","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Superior (iOS/Android)","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Comprehensive","valueNumber":null,"valueBoolean":null}]},{"id":"cmoeha83h00379iy0qf7k1jmc","slug":"customer-support-availability","name":"Customer Support Availability","unit":"hours/day","category":"Support","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Limited","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24/7","valueNumber":24,"valueBoolean":null}]},{"id":"cmoeha8u6003d9iy06g38t2tg","slug":"booking-fee-structure","name":"Booking Fee Structure","unit":null,"category":"Pricing","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"None","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Variable","valueNumber":null,"valueBoolean":null}]},{"id":"cmoeha9kn003j9iy01fbt1zad","slug":"cheapest-day-insights","name":"Cheapest Day Insights","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Thursday identified (Jan 2026 data)","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"General trends","valueNumber":null,"valueBoolean":null}]},{"id":"cmoqx5nvq0041id4s43euefx8","slug":"price-comparison-coverage","name":"Price Comparison Coverage","unit":"sites indexed","category":"Search Capability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"700+ airlines and OTA sites","valueNumber":700,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia Group properties + select partners","valueNumber":50,"valueBoolean":null,"winner":false}]},{"id":"cmoqx5nw20047id4sdla4tj6m","slug":"hotel-flight-bundle-discount","name":"Hotel-Flight Bundle Discount","unit":"% savings","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"No bundling available","valueNumber":0,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"5-15% additional savings on combined bookings","valueNumber":10,"valueBoolean":null,"winner":true}]},{"id":"cmoqx5nwa004did4syhcdxmwu","slug":"price-drop-protection","name":"Price Drop Protection","unit":"coverage","category":"Post-Booking Protection","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Not available","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Available on select mobile app bookings","valueNumber":null,"valueBoolean":null}]},{"id":"cmoqx5nwj004jid4sndww9zg6","slug":"free-cancellation-window","name":"Free Cancellation Window","unit":"hours","category":"Flexibility","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Varies by airline/booking","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24 hours on most bookings","valueNumber":24,"valueBoolean":null}]},{"id":"cmoqx5nwr004pid4sdi1ax12b","slug":"transparent-flight-details","name":"Transparent Flight Details","unit":"visibility","category":"User Experience","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"100% transparency before booking","valueNumber":100,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Hidden details on Express Deal flights","valueNumber":70,"valueBoolean":null,"winner":false}]},{"id":"cmoqx5nwy004vid4s70en8m5j","slug":"direct-booking-integration","name":"Direct Booking Integration","unit":"checkout steps","category":"Convenience","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Redirects to external sites (3-4 steps minimum)","valueNumber":4,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Direct one-platform checkout (1-2 steps)","valueNumber":2,"valueBoolean":null,"winner":true}]},{"id":"cmoqx5nx60051id4sfoa35xn7","slug":"mobile-app-real-time-alerts","name":"Mobile App Real-Time Alerts","unit":"feature completeness","category":"Mobile Experience","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Basic price alerts available","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Advanced real-time alerts with exclusive app perks","valueNumber":null,"valueBoolean":null}]},{"id":"cmoqx5nxf0057id4sv671vusp","slug":"user-preference-for-flexible-travel","name":"User Preference for Flexible Travel","unit":"% preference","category":"Suitability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Recommended by 78% of flexible travelers","valueNumber":78,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Preferred by 65% of fixed-plan travelers","valueNumber":65,"valueBoolean":null,"winner":false}]},{"id":"cmqmm7351009rm19wlg9y78ys","slug":"hotel-properties-available","name":"Hotel Properties Available","unit":"count","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"1.3M+","valueNumber":1300000,"valueBoolean":null}]},{"id":"cmqmm735l009xm19w1a13e0ft","slug":"airline-partners","name":"Airline Partners","unit":"count","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"700+","valueNumber":700,"valueBoolean":null}]},{"id":"cmqmm735x00a3m19wbvtquuie","slug":"rental-car-locations","name":"Rental Car Locations","unit":"properties","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"250K+","valueNumber":250000,"valueBoolean":null}]},{"id":"cmqmm736a00a9m19wbn9mcm07","slug":"average-search-time","name":"Average Search Time","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4.2 seconds","valueNumber":4.2,"valueBoolean":null}]},{"id":"cmqejpi4g004z11vnss3merbc","slug":"mobile-app-downloads","name":"Mobile App Downloads","unit":"millions","category":"Accessibility","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"10M+","valueNumber":10,"valueBoolean":null}]},{"id":"cmqmm737000alm19wzpbhm5vh","slug":"price-prediction-capability","name":"Price Prediction Capability","unit":"null","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Basic 12-month calendar view","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmm737f00arm19wydridw6u","slug":"package-deal-integration","name":"Package Deal Integration","unit":"null","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Comprehensive flight+hotel+car bundles","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmm737s00axm19w5tkripqy","slug":"free-to-use","name":"Free to Use","unit":null,"category":"Cost","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Yes, completely free","valueNumber":null,"valueBoolean":null}]},{"id":"cmpx9qcq4000c46cgq3lt5dnj","slug":"annual-revenue-2024-","name":"Annual Revenue (2024)","unit":"USD billions","category":"Business Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"$1.2B (est.)","valueNumber":1.2,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"$40.8B","valueNumber":40.8,"valueBoolean":null,"winner":true}]},{"id":"cmr8zq3ac004dchp62lqfspvp","slug":"hotel-inventory-size","name":"Hotel Inventory Size","unit":"properties","category":"Booking Options","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Access to 1.5M+ via search","valueNumber":1500000,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"2,800,000+ hotels","valueNumber":2800000,"valueBoolean":null,"winner":true}]},{"id":"cmr8zq3ap004jchp6wt60biq3","slug":"airline-partners","name":"Airline Partners","unit":"count","category":"Booking Options","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"200+ booking sites aggregated","valueNumber":200,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"550+ airlines","valueNumber":550,"valueBoolean":null,"winner":true}]},{"id":"cmq76e9id001c9463b1mwykc2","slug":"mobile-app-downloads","name":"Mobile App Downloads","unit":"millions","category":"User Base","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"80M+ downloads","valueNumber":80,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"150M+ downloads","valueNumber":150,"valueBoolean":null,"winner":true}]},{"id":"cmr8zq3bd004vchp62rt4gl27","slug":"average-flight-price-difference","name":"Average Flight Price Difference","unit":"percent cheaper","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"8-18% cheaper","valueNumber":13,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Baseline (0%)","valueNumber":0,"valueBoolean":null,"winner":false}]},{"id":"cmr8zq3bp0051chp6ebbccq6s","slug":"checkout-steps-required","name":"Checkout Steps Required","unit":"steps","category":"User Experience","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"3-5 steps (redirect + partner)","valueNumber":4,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1-2 steps (integrated)","valueNumber":1.5,"valueBoolean":null,"winner":true}]},{"id":"cmqrpl4830033bdhc3mxsqd6i","slug":"loyalty-program-rewards-rate","name":"Loyalty Program Rewards Rate","unit":"percent cash back","category":"Customer Benefits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"No rewards program","valueNumber":0,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10% points + elite status","valueNumber":10,"valueBoolean":null,"winner":true}]},{"id":"cmnf25qhb00cl2s3jznxoy6zg","slug":"customer-service-availability","name":"Customer Service Availability","unit":"hours per week","category":"Support","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Limited; relies on partners","valueNumber":8,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24/7 dedicated support","valueNumber":24,"valueBoolean":null,"winner":true}]},{"id":"cmrbo0frl00v9alj4h0clz3m1","slug":"global-hotel-inventory","name":"Global Hotel Inventory","unit":"properties","category":"Availability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"500+ partner sources aggregated","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1.2+ million directly bookable","valueNumber":1200000,"valueBoolean":null}]},{"id":"cmrbo0fru00vfalj4jsr0j556","slug":"airline-coverage","name":"Airline Coverage","unit":"airlines searchable","category":"Coverage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"100+ airlines across all channels","valueNumber":100,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Partner airlines + select OTA inventory","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbo0fs100vlalj48lrc3u7d","slug":"loyalty-program-cashback","name":"Loyalty Program Cashback","unit":"average percent return","category":"Rewards","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"0% (no program)","valueNumber":0,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10% average annual return on Expedia Rewards","valueNumber":10,"valueBoolean":null,"winner":true}]},{"id":"cmmxr8udd01uhlh9e8ho4u1v3","slug":"annual-revenue","name":"Annual Revenue","unit":"USD billions","category":"Financial","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"$1.2 billion estimated (2024)","valueNumber":1.2,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"$40.2 billion (2024)","valueNumber":40.2,"valueBoolean":null,"winner":true}]},{"id":"cmqegs8k9001iwr6opc5z20pu","slug":"mobile-app-rating","name":"Mobile App Rating","unit":"out of 5","category":"Mobile","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4.6 stars (1.2M reviews)","valueNumber":4.6,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.5 stars","valueNumber":4.5,"valueBoolean":null,"winner":false}]},{"id":"cmrbo0fsl00w3alj46qjifma0","slug":"price-match-guarantee","name":"Price Match Guarantee","unit":"hours","category":"Customer Protection","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"No guarantee offered","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24-hour Price Match Guarantee","valueNumber":24,"valueBoolean":null}]},{"id":"cmrbo0fss00w9alj44djzol1d","slug":"typical-flight-markup-vs-direct-airline","name":"Typical Flight Markup vs Direct Airline","unit":"percent","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"0% (displays direct prices)","valueNumber":0,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"2-8% markup over direct booking","valueNumber":5,"valueBoolean":null,"winner":false}]},{"id":"cmrbo0fsy00wfalj42i0efhhb","slug":"package-deal-savings","name":"Package Deal Savings","unit":"percent discount","category":"Deals","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Not applicable (comparison only)","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10-15% savings on flight+hotel bundles","valueNumber":12.5,"valueBoolean":null}]},{"id":"cmrch6lly0186iipzk4anxm0l","slug":"number-of-airlines-indexed","name":"Number of Airlines Indexed","unit":"airlines","category":"Coverage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"650+ airlines","valueNumber":650,"valueBoolean":null}]},{"id":"cmrch6lm6018ciipzj957nipf","slug":"available-filter-options","name":"Available Filter Options","unit":"filters","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"23+ advanced filters","valueNumber":23,"valueBoolean":null}]},{"id":"cmq4ff9g300103saoblkt7dlr","slug":"mobile-app-rating-ios-","name":"Mobile App Rating (iOS)","unit":"stars out of 5","category":"User Experience","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4.5/5 stars","valueNumber":4.5,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.2 stars","valueNumber":4.2,"valueBoolean":null,"winner":false}]},{"id":"cmrch6lmm018oiipzulpyrr00","slug":"flexible-date-search-load-time","name":"Flexible Date Search Load Time","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4-5 seconds","valueNumber":4.5,"valueBoolean":null}]},{"id":"cmrch6lmu018uiipzacfbblit","slug":"price-tracking-accuracy","name":"Price Tracking Accuracy","unit":"percent","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"95% accuracy prediction","valueNumber":95,"valueBoolean":null}]},{"id":"cmrch6ln20190iipzppf21g9i","slug":"hotel-booking-integration","name":"Hotel Booking Integration","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Limited/third-party links only","valueNumber":null,"valueBoolean":null}]},{"id":"cmrch6lnb0196iipzx1fljd3h","slug":"ios-app-download-volume-millions-","name":"iOS App Download Volume (millions)","unit":"millions","category":"Popularity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"30+ million downloads","valueNumber":30,"valueBoolean":null}]},{"id":"cmrch6lni019ciipzmh3wqetr","slug":"cabin-class-filtering","name":"Cabin Class Filtering","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Economy, premium economy, business, first class","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcik4ue00cntdaqhocqgy1m","slug":"average-flight-price-savings","name":"Average Flight Price Savings","unit":"percent","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"3-8% lower","valueNumber":5.5,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"2-5% higher","valueNumber":-3.5,"valueBoolean":null,"winner":false}]},{"id":"cmppe1wvl02avjmndj3cmwale","slug":"customer-support-response-time","name":"Customer Support Response Time","unit":"hours","category":"Support","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4-6 minutes average","valueNumber":5,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"2-3 minutes average","valueNumber":2.5,"valueBoolean":null,"winner":true}]},{"id":"cmrcik4v400cztdaquj0oyicr","slug":"price-guarantee","name":"Price Guarantee","unit":null,"category":"Consumer Protection","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"No guarantee - redirect booking","valueNumber":null,"valueBoolean":null},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24-hour Price Match Guarantee","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcik4vi00d5tdaqn0h59imv","slug":"loyalty-rewards-earning-rate","name":"Loyalty Rewards Earning Rate","unit":"percent cashback/points","category":"Rewards","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"1% cashback on flights","valueNumber":1,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1-5x points, avg 1.5 pts/$1 (~1.2% value)","valueNumber":1.2,"valueBoolean":null,"winner":true}]},{"id":"cmrcik4vw00dbtdaqghbsejus","slug":"search-results-processing-speed","name":"Search Results Processing Speed","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"3-5 seconds","valueNumber":4,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1-2 seconds","valueNumber":1.5,"valueBoolean":null,"winner":true}]},{"id":"cmrcik4w900dhtdaqed5ex76x","slug":"booking-completion-time","name":"Booking Completion Time","unit":"minutes","category":"User Experience","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"5-7 minutes (with redirect)","valueNumber":6,"valueBoolean":null,"winner":false},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"2-3 minutes (integrated)","valueNumber":2.5,"valueBoolean":null,"winner":true}]},{"id":"cmrcik4wt00dntdaqlrpnybf9","slug":"sources-compared-per-search","name":"Sources Compared per Search","unit":"count","category":"Price Comparison Scope","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"500+ airlines and booking sites","valueNumber":500,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"50-100 partner airlines","valueNumber":75,"valueBoolean":null,"winner":false}]},{"id":"cmrcik4x700dttdaqmlp34avv","slug":"mobile-app-user-rating-ios-","name":"Mobile App User Rating (iOS)","unit":"stars out of 5","category":"User Satisfaction","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4.6 stars (185K reviews, 2026)","valueNumber":4.6,"valueBoolean":null,"winner":true},{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.3 stars (320K reviews, 2026)","valueNumber":4.3,"valueBoolean":null,"winner":false}]},{"id":"cmrclxzdo0197vg6xrcw4oqua","slug":"airlines-indexed","name":"Airlines Indexed","unit":"count","category":"Coverage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"~500 airlines","valueNumber":500,"valueBoolean":null}]},{"id":"cmrclxze1019dvg6xhhv1ry2i","slug":"hotel-listings","name":"Hotel Listings","unit":"properties","category":"Coverage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"2.8 million","valueNumber":2800000,"valueBoolean":null}]},{"id":"cmodmt9az00gvu0wjcnthg2m7","slug":"countries-covered","name":"Countries Covered","unit":"countries","category":"Network","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"190 countries","valueNumber":190,"valueBoolean":null}]},{"id":"cmrclxzf8019pvg6xj91qhzi6","slug":"car-rental-partners","name":"Car Rental Partners","unit":"agencies","category":"Coverage","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"500+ agencies","valueNumber":500,"valueBoolean":null}]},{"id":"cmq4634pb0010o53zhp0bvlpz","slug":"ios-app-rating","name":"iOS App Rating","unit":"stars out of 5","category":"User Experience","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"4.6/5 (156K reviews)","valueNumber":4.6,"valueBoolean":null}]},{"id":"cmrclxzg201a1vg6x5ht44b10","slug":"price-alert-customization","name":"Price Alert Customization","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"Customizable thresholds, multi-parameter alerts (price, dates, routes)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrclxzge01a7vg6xwelrldnl","slug":"average-time-to-book-mobile-","name":"Average Time to Book (mobile)","unit":"seconds","category":"Speed","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmodn6j8100awdefo259avjg4","valueText":"45 seconds (checkout to confirmation)","valueNumber":45,"valueBoolean":null}]},{"id":"cmnf54usz003nqcze30s7399k","slug":"price-match-guarantee","name":"Price Match Guarantee","unit":"available","category":"Pricing","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"No","valueNumber":null,"valueBoolean":null}]},{"id":"cmnf54vm5003tqczexosdcu1f","slug":"flight-booking-options","name":"Flight Booking Options","unit":"airlines","category":"Travel Services","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1000+ airlines (comprehensive)","valueNumber":null,"valueBoolean":null}]},{"id":"cmnf54wfc003zqczeryx2p6zd","slug":"package-deal-savings","name":"Package Deal Savings","unit":"%","category":"Value","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"15-35% flight+hotel bundles","valueNumber":25,"valueBoolean":null}]},{"id":"cmnf54x8h0045qczes1e78m3v","slug":"mobile-app-rating-2026","name":"Mobile App Rating (2026)","unit":"stars","category":"User Experience","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.3/5 stars","valueNumber":4.3,"valueBoolean":null}]},{"id":"cmnf54y1i004bqczewz234ogi","slug":"customer-support-response-time","name":"Customer Support Response Time","unit":"hours","category":"Service","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4-12 hours average","valueNumber":8,"valueBoolean":null}]},{"id":"cmnf54yun004hqczeud37i440","slug":"2026-revenue-growth-forecast","name":"2026 Revenue Growth Forecast","unit":"%","category":"Business","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"6-9% projected","valueNumber":7.5,"valueBoolean":null}]},{"id":"cmnf54znt004nqczev1a8mkzu","slug":"ai-personalization-features","name":"AI Personalization Features","unit":"level","category":"Technology","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"AI-enhanced pricing & recommendations","valueNumber":null,"valueBoolean":null}]},{"id":"cmnf550gw004tqcze2jiqjlov","slug":"hidden-fees-transparency","name":"Hidden Fees Transparency","unit":"rating","category":"Pricing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Good - occasional hidden charges","valueNumber":null,"valueBoolean":null}]},{"id":"cmnf551gd004zqczeclfuwaq1","slug":"sustainability-initiatives","name":"Sustainability Initiatives","unit":"programs","category":"Corporate","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Carbon offset programs, sustainable stays","valueNumber":null,"valueBoolean":null}]},{"id":"cmnf54sdo0035qczejmm9fuo2","slug":"total-properties-listed","name":"Total Properties Listed","unit":"millions","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1.5+ million properties","valueNumber":1.5,"valueBoolean":null}]},{"id":"cmnf54t6r003bqczeoy7bbeb1","slug":"average-hotel-cancellation-rate","name":"Average Hotel Cancellation Rate","unit":"%","category":"Flexibility","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"~18-25% with One Key","valueNumber":21.5,"valueBoolean":null}]},{"id":"cmnf54tzw003hqczek6bhsmqx","slug":"base-loyalty-program-cost","name":"Base Loyalty Program Cost","unit":"USD","category":"Rewards","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Free entry (paid tiers available)","valueNumber":0,"valueBoolean":null}]},{"id":"cmoehbhqu00619iy0wurbuluq","slug":"monthly-organic-traffic-trend-2026","name":"Monthly Organic Traffic Trend (2026)","unit":"% change","category":"Performance","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Positive sustained growth","valueNumber":null,"valueBoolean":null}]},{"id":"cmoehbihf00679iy0jfhfnab5","slug":"booking-transparency-level","name":"Booking Transparency Level","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Fully transparent (complete details)","valueNumber":null,"valueBoolean":null}]},{"id":"cmoehbj7y006d9iy07xs2ykiz","slug":"average-domestic-roundtrip-airfare-spring-2026","name":"Average Domestic Roundtrip Airfare (Spring 2026)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Market competitive","valueNumber":null,"valueBoolean":null}]},{"id":"cmoehbjyf006j9iy0xe1s8prk","slug":"global-inventory-scale","name":"Global Inventory Scale","unit":null,"category":"Scope","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expansive/comprehensive","valueNumber":null,"valueBoolean":null}]},{"id":"cmoehbkoy006p9iy0sleewi9h","slug":"2026-market-research-base","name":"2026 Market Research Base","unit":"travelers surveyed","category":"Insights","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24,000+ global travelers","valueNumber":24000,"valueBoolean":null}]},{"id":"cmoehblfi006v9iy04e3y24gw","slug":"year-over-year-airfare-change-spring-2026","name":"Year-over-Year Airfare Change (Spring 2026)","unit":"% decrease","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Not specified","valueNumber":null,"valueBoolean":null}]},{"id":"cmoehbm5z00719iy03f39bv71","slug":"user-control-during-booking","name":"User Control During Booking","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Full customization available","valueNumber":null,"valueBoolean":null}]},{"id":"cmoehbmwj00779iy0hyb2m1c1","slug":"ideal-traveler-type-2026","name":"Ideal Traveler Type (2026)","unit":null,"category":"Market Position","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Flexible control-focused travelers","valueNumber":null,"valueBoolean":null}]},{"id":"cmpi78coo015hachda0pkoxf8","slug":"monthly-active-users","name":"Monthly Active Users","unit":"millions","category":"Scale & Reach","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia: 380M","valueNumber":380,"valueBoolean":null}]},{"id":"cmpi78dhs015nachde6w7byc9","slug":"total-reviews-listings","name":"Total Reviews/Listings","unit":"billions","category":"Content","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia: 50M reviews","valueNumber":0.05,"valueBoolean":null}]},{"id":"cmpi78eas015tachdt83czejk","slug":"mobile-app-rating","name":"Mobile App Rating","unit":"stars out of 5","category":"User Experience","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia: 4.4","valueNumber":4.4,"valueBoolean":null}]},{"id":"cmpi78f41015zachdke6f62xv","slug":"booking-features","name":"Booking Features","unit":null,"category":"Functionality","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Flights, Hotels, Cars, Activities, Packages","valueNumber":null,"valueBoolean":null}]},{"id":"cmpi78fx60165achd9r95bc4y","slug":"customer-support-hours","name":"Customer Support Hours","unit":null,"category":"Service Quality","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24/7 phone, chat, email","valueNumber":null,"valueBoolean":null}]},{"id":"cmpi78gqb016bachd1etablp0","slug":"average-booking-commission","name":"Average Booking Commission","unit":"percent","category":"Cost Structure","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia: Direct pricing (0% markup)","valueNumber":0,"valueBoolean":null}]},{"id":"cmpi78hjf016hachdptrurycn","slug":"countries-covered","name":"Countries Covered","unit":"count","category":"Global Reach","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia: 190+","valueNumber":190,"valueBoolean":null}]},{"id":"cmpi78ick016nachd8ns5pcrb","slug":"average-loyalty-program-roi","name":"Average Loyalty Program ROI","unit":"percent return","category":"Rewards","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Expedia: 4-6%","valueNumber":5,"valueBoolean":null}]},{"id":"cmqe9fixk004gy4z3560u3z5t","slug":"loyalty-rewards-rate","name":"Loyalty Rewards Rate","unit":"% cashback/points","category":"Rewards","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1% points","valueNumber":1,"valueBoolean":null}]},{"id":"cmqe9fiy6004sy4z31r4zyi0g","slug":"average-customer-service-wait-time","name":"Average Customer Service Wait Time","unit":"minutes","category":"Support","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"8-12 minutes","valueNumber":10,"valueBoolean":null}]},{"id":"cmqe9fiyh004yy4z358n29cj0","slug":"flight-booking-availability","name":"Flight Booking Availability","unit":null,"category":"Services","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Full integration with 500+ airlines","valueNumber":null,"valueBoolean":null}]},{"id":"cmqe9fiys0054y4z30jhirgpb","slug":"annual-revenue-2025-","name":"Annual Revenue (2025)","unit":"USD billion","category":"Business","dataType":"number","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"$40 billion","valueNumber":40,"valueBoolean":null}]},{"id":"cmqe9fiz2005ay4z3f69p2ryj","slug":"free-cancellation-coverage","name":"Free Cancellation Coverage","unit":"%","category":"Policies","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"85% of bookings","valueNumber":85,"valueBoolean":null}]},{"id":"cmnbmruby0173slg450jw8un4","slug":"global-market-share","name":"Global Market Share","unit":"%","category":"Market Position","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"22% of OTA bookings","valueNumber":22,"valueBoolean":null}]},{"id":"cmr8tdftm008u10nactqr9odf","slug":"total-property-listings","name":"Total Property Listings","unit":"millions","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"780,000","valueNumber":0.78,"valueBoolean":null}]},{"id":"cmr8tdfu6009610nai3pyk7yd","slug":"booking-commission-rate","name":"Booking Commission Rate","unit":"percent","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"15-20%","valueNumber":17.5,"valueBoolean":null}]},{"id":"cmr8tdfuf009c10nau8ar6zao","slug":"flight-hotel-package-discount","name":"Flight-Hotel Package Discount","unit":"percent","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Up to 20%","valueNumber":20,"valueBoolean":null}]},{"id":"cmr8tdfun009i10nay59y3zjc","slug":"active-annual-users","name":"Active Annual Users","unit":"millions","category":"Market Share","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"152 million","valueNumber":152,"valueBoolean":null}]},{"id":"cmr8tdfuw009o10nav6r8mjec","slug":"customer-service-response-time","name":"Customer Service Response Time","unit":"hours","category":"Support","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"1-2 hours (24/7 chat)","valueNumber":1.5,"valueBoolean":null}]},{"id":"cmr8tdfv4009u10na32atftvq","slug":"rewards-program-earning-rate","name":"Rewards Program Earning Rate","unit":"points per $1 USD","category":"Loyalty","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Fixed 10 points per $1","valueNumber":10,"valueBoolean":null}]},{"id":"cmr8tdfvc00a010nag65xklll","slug":"offline-map-itinerary-access","name":"Offline Map & Itinerary Access","unit":null,"category":"Mobile Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Limited offline features","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbpx1mw00a13gmgwmd6n0mm","slug":"total-hotel-listings","name":"Total Hotel Listings","unit":"millions","category":"Selection","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"2.1+ million","valueNumber":2100000,"valueBoolean":null}]},{"id":"cmrbpx1n600a73gmgp52g5tyd","slug":"average-express-discount-rate","name":"Average Express/Discount Rate","unit":"%","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10-30%","valueNumber":20,"valueBoolean":null}]},{"id":"cmrbpx1nf00ad3gmg1a2f6x8p","slug":"customer-service-rating","name":"Customer Service Rating","unit":"stars","category":"Support","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.2/5","valueNumber":4.2,"valueBoolean":null}]},{"id":"cmrbpr7nr01u5alj411a1115m","slug":"mobile-app-downloads","name":"Mobile App Downloads","unit":"millions","category":"Digital Engagement","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"100+ million","valueNumber":100000000,"valueBoolean":null}]},{"id":"cmrbpx1nz00ap3gmg1kyq60q9","slug":"loyalty-points-per-dollar","name":"Loyalty Points Per Dollar","unit":"points","category":"Rewards","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10 points/$1","valueNumber":10,"valueBoolean":null}]},{"id":"cmrbpx1o900av3gmg5239r4lh","slug":"flight-hotel-package-savings","name":"Flight + Hotel Package Savings","unit":"%","category":"Packages","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"15-25%","valueNumber":20,"valueBoolean":null}]},{"id":"cmrbpx1oh00b13gmg5v4lfmtv","slug":"price-match-guarantee","name":"Price Match Guarantee","unit":null,"category":"Guarantee","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Yes","valueNumber":null,"valueBoolean":null}]},{"id":"cmqftbkud0034pa2jvvk3181k","slug":"annual-revenue-2024-","name":"Annual Revenue (2024)","unit":"billion USD","category":"Business Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"$8.8B","valueNumber":8.8,"valueBoolean":null}]},{"id":"cmrcbj6m000odfc8qv5lif55m","slug":"total-accommodations-listed","name":"Total Accommodations Listed","unit":"millions of properties","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"3.8+ million","valueNumber":3800000,"valueBoolean":null}]},{"id":"cmrcbj6me00ojfc8qh87d1l0s","slug":"average-hotel-price-premium-discount","name":"Average Hotel Price Premium/Discount","unit":"percent difference","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"baseline","valueNumber":0,"valueBoolean":null}]},{"id":"cmrcbj6mr00opfc8qiavaph5p","slug":"flight-booking-integration","name":"Flight Booking Integration","unit":"integration level","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Full native integration with bundling","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcbj6n400ovfc8qhmx54r4q","slug":"free-cancellation-listings","name":"Free Cancellation Listings","unit":"percent of properties","category":"Flexibility","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"85%+","valueNumber":85,"valueBoolean":null}]},{"id":"cmrcbj6nt00p1fc8qax4plwzo","slug":"mobile-app-rating-ios-2026-","name":"Mobile App Rating (iOS 2026)","unit":"stars out of 5","category":"User Experience","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.6 stars (380k+ reviews)","valueNumber":4.6,"valueBoolean":null}]},{"id":"cmrcbj6ol00p7fc8qxvu6h96p","slug":"loyalty-program-reward-rate","name":"Loyalty Program Reward Rate","unit":"percent cashback/points","category":"Loyalty","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10% One Key points","valueNumber":10,"valueBoolean":null}]},{"id":"cmrcbj6pk00pjfc8qqxyox3v5","slug":"countries-with-property-coverage","name":"Countries with Property Coverage","unit":"number of countries","category":"Global Reach","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"70+ countries","valueNumber":70,"valueBoolean":null}]},{"id":"cmqe9fiwv004ay4z3wd5fwafm","slug":"total-properties-available","name":"Total Properties Available","unit":"properties","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"700,000+","valueNumber":700000,"valueBoolean":null}]},{"id":"cmrcbvpbr0161fc8qcf32pljk","slug":"package-discount-potential","name":"Package Discount Potential","unit":"%","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Up to 40%","valueNumber":40,"valueBoolean":null}]},{"id":"cmrcbvpco016jfc8qh6qf8pfb","slug":"price-match-protection-window","name":"Price Match Protection Window","unit":"hours","category":"Customer Protection","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24 hours","valueNumber":24,"valueBoolean":null}]},{"id":"cmqpfbs6c00snw8edj68s974q","slug":"average-customer-support-response-time","name":"Average Customer Support Response Time","unit":"hours","category":"Customer Service","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4-6 hours","valueNumber":5,"valueBoolean":null}]},{"id":"cmrcbvpd4016vfc8qb5r27yyp","slug":"services-offered","name":"Services Offered","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Flights, hotels, cars, activities, packages","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcbvpdb0171fc8qfxcl6tce","slug":"member-exclusive-discount-range","name":"Member Exclusive Discount Range","unit":"%","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Up to 15%","valueNumber":15,"valueBoolean":null}]},{"id":"cmrcktudd00g1vg6xa7a8qhj3","slug":"total-user-reviews-available","name":"Total User Reviews Available","unit":"millions","category":"Content & Community","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"~340 million reviews","valueNumber":340,"valueBoolean":null}]},{"id":"cmrcktudn00g7vg6xqtpa368r","slug":"average-hotel-booking-commission","name":"Average Hotel Booking Commission","unit":"percent","category":"Pricing & Costs","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"12-15% commission","valueNumber":13.5,"valueBoolean":null}]},{"id":"cmqekk015016c4kk2mzxbneuj","slug":"mobile-app-rating-ios-","name":"Mobile App Rating (iOS)","unit":"stars","category":"Digital","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"4.4 stars","valueNumber":4.4,"valueBoolean":null}]},{"id":"cmrbnrkpc00aralj4doc7ww87","slug":"customer-service-response-time","name":"Customer Service Response Time","unit":"hours","category":"Support & Service","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"24-48 hours","valueNumber":36,"valueBoolean":null}]},{"id":"cmraz5c5m00dd3bygud3a3xr4","slug":"loyalty-rewards-rate","name":"Loyalty Rewards Rate","unit":"% cash back","category":"Customer Loyalty","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"10% Expedia Rewards","valueNumber":10,"valueBoolean":null}]},{"id":"cmrcktuei00gvvg6xlkln7dph","slug":"number-of-booking-partners","name":"Number of Booking Partners","unit":"partners","category":"Partner Network","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Direct OTA (no external redirects)","valueNumber":1,"valueBoolean":null}]},{"id":"cmrcktuer00h1vg6xhcgzonjy","slug":"flight-booking-capability","name":"Flight Booking Capability","unit":"full/limited","category":"Service Offerings","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"Full flight booking on-platform","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcktuez00h7vg6x7t2xzzzk","slug":"hotel-properties-indexed","name":"Hotel Properties Indexed","unit":"millions","category":"Inventory","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmnf54qcs002oqczeq5eq39ts","valueText":"~5.5 million properties","valueNumber":5.5,"valueBoolean":null}]}],"faqs":[{"question":"Is Kayak a booking site or a search engine?","answer":"Kayak is a meta-search engine, not a booking site. When you search on Kayak, it queries hundreds of airlines, hotels, and OTAs simultaneously. When you click \"Book,\" you leave Kayak entirely and complete your purchase on the airline's site or an OTA. Kayak does not hold your booking."},{"question":"Does Expedia have its own loyalty program?","answer":"Yes. Expedia launched the One Key loyalty program in 2023, which pools rewards across Expedia, Hotels.com, and VRBO into a single currency. It's the only travel ecosystem that rewards flight, hotel, and vacation rental bookings with shared points redeemable across all three platforms."},{"question":"Which has better prices — Expedia or Kayak?","answer":"Kayak often surfaces cheaper options because it searches a wider range of sources including smaller OTAs. Expedia can match or beat Kayak on hotel prices due to volume-negotiated rates and exclusive inventory. The cheapest price is only discoverable by checking both — neither always wins."},{"question":"Which is better for customer service when something goes wrong?","answer":"Expedia is better for customer service because it holds your booking directly. If a flight is cancelled or a hotel has issues, Expedia can act as an intermediary. Kayak has no booking relationship — it redirects you to whatever merchant you booked through, which may mean dealing with airlines or OTAs independently."},{"question":"Can I use Kayak and Expedia together?","answer":"Yes, and many experienced travelers do. A common approach: use Kayak's Explore or search tools to identify the cheapest price and understand the market, then book through Expedia for loyalty points and centralized itinerary management, or direct with the airline/hotel for the most direct relationship."},{"question":"Does Expedia or Kayak charge booking fees?","answer":"Kayak does NOT charge booking fees — it redirects you to the airline, hotel, or car rental provider's own site to book. Any fees are set by those third parties, not Kayak. Expedia charges no booking fee on most hotel reservations, but some flights and packages include a service fee ($7–$35) depending on the booking type. For the lowest total cost, compare prices on Kayak (which aggregates without marking up) and then book directly with the airline or hotel — this also gives you better customer service if something goes wrong."},{"question":"Is Expedia or Kayak better for booking hotels?","answer":"Expedia is better for booking hotels directly. Expedia has negotiated rates with 1M+ hotels, loyalty points via One Key rewards, and bundled hotel+flight discounts. Kayak is better for comparing hotel prices — it aggregates rates from Expedia, Booking.com, Hotels.com, and direct hotel sites in one search. Strategy: search on Kayak to find the lowest price, then book directly on Expedia or the hotel's own site if Expedia's rate is competitive. Expedia's One Key program (combining Hotels.com and VRBO points) adds value for frequent travelers."},{"question":"Is Expedia or Kayak better for international flights?","answer":"For international flights, Kayak's search breadth is its strength: it compares prices across 700+ booking sites simultaneously, including budget international carriers that Expedia doesn't always surface. Expedia's strength is its all-in-one booking with bundled pricing for international packages (flight + hotel). Important: for international travel, always check if the price shown on Kayak includes all taxes and fees — Kayak sometimes shows base fares that look cheaper until fees are added. Expedia shows the final all-in price upfront, which makes comparison easier."},{"question":"Which travel site is more reliable when something goes wrong — Expedia or Kayak?","answer":"Expedia is significantly more reliable when problems arise. Because Expedia is the actual booking platform, its customer service can directly modify reservations, issue refunds, and intervene with airlines/hotels. Kayak's customer support is limited — since Kayak only redirects to other booking sites, problems must be resolved with whichever site you booked through. If your flight is cancelled or a hotel overbooks, having booked through Expedia (or any OTA) gives you one point of contact. The trade-off: Kayak is great for discovery; Expedia is better for reliability."},{"question":"Which is better for last-minute travel deals: Expedia or Kayak?","answer":"Kayak is better for finding last-minute deals because it aggregates prices from 700+ booking sites simultaneously — giving you the widest view of available inventory in seconds. Expedia's strength is packaging: last-minute flight + hotel bundles on Expedia often beat buying separately. Strategy: search Kayak first to identify the cheapest price and provider, then book on Expedia if it matches (to benefit from One Key rewards) or book directly on the cheapest site Kayak surfaces. For last-minute car rentals specifically, Kayak's 'Hacker Fares' and rental aggregation frequently beat Expedia's direct rates."},{"question":"Should I use Expedia or Kayak?","answer":"Use Kayak when you want to compare prices across multiple sites before committing — it searches hundreds of providers and shows you the best deal without charging booking fees. Use Expedia when you want to book everything (flight + hotel + car) in one place and earn Expedia rewards. For best results: start with Kayak to find the cheapest option, then check if Expedia or the airline's own site can match it with bonus points. Both are free to search; Expedia charges if you book through them."}],"relatedComparisons":[{"slug":"google-flights-vs-kayak","title":"Kayak vs Google Flights","category":"products"},{"slug":"expedia-vs-priceline","title":"Priceline vs Expedia","category":"products"},{"slug":"iphone-17-vs-samsung-s26","title":"iPhone 17 vs Samsung Galaxy S26","category":"technology"},{"slug":"mac-vs-windows","title":"Mac vs Windows","category":"technology"},{"slug":"android-vs-ios","title":"Android vs iOS","category":"technology"},{"slug":"nvidia-vs-amd","title":"NVIDIA vs AMD","category":"technology"},{"slug":"ally-bank-vs-marcus-by-goldman-sachs","title":"Ally Bank vs Marcus by Goldman Sachs","category":"products"},{"slug":"capital-one-vs-chase","title":"Capital One vs Chase","category":"products"},{"slug":"bloomberg-vs-the-wall-street-journal","title":"Bloomberg vs WSJ (The Wall Street Journal)","category":"products"},{"slug":"dell-xps-13-vs-macbook-air","title":"MacBook Air vs Dell XPS 13","category":"products"},{"slug":"samsung-galaxy-vs-motorola","title":"Samsung Galaxy vs Motorola","category":"products"},{"slug":"ipad-air-vs-ipad-pro","title":"iPad Pro vs iPad Air","category":"products"}],"relatedBlogPosts":[{"slug":"best-streaming-services-in-2026-top-picks-for-every-budget-interest","title":"Best Streaming Services in 2026: Top Picks for Every Budget & Interest","excerpt":"Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.","category":"technology"},{"slug":"best-live-tv-streaming-services-plans-for-spring-2026-complete-buyers-guide","title":"Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide","excerpt":"Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.","category":"technology"},{"slug":"philo-in-2026-streaming-tv-service-review-pricing-reddit-community-insights","title":"Philo in 2026: Streaming TV Service Review, Pricing & Reddit Community Insights","excerpt":"Explore Philo's evolution heading into 2026, including pricing tiers, channel lineup, and how it compares to competitors like Sling TV. Discover what the r/PhiloTV Reddit community thinks about the service's current offerings and future prospects.","category":"technology"},{"slug":"best-us-fighter-jets-2026-top-american-combat-aircraft-ranked","title":"Best US Fighter Jets 2026: Top American Combat Aircraft Ranked","excerpt":"Discover the most advanced US fighter jets dominating the skies in 2026. From the legendary F-22 Raptor to the versatile F-35 Lightning II, we rank America's best combat aircraft based on performance, stealth, and air superiority capabilities.","category":"technology"},{"slug":"philo-in-2026-pricing-lineup-how-it-compares-to-sling-tv","title":"Philo in 2026: Pricing, Lineup & How It Compares to Sling TV","excerpt":"As we head into 2026, Philo continues to position itself as an affordable streaming alternative for cable TV lovers. Discover what Philo offers, how its pricing stacks up against competitors like Sling TV, and what the Reddit community thinks about its future.","category":"technology"}],"metadata":{"metaTitle":"Expedia or Kayak 2026: Which Travel Site Wins? | A Versus B","metaDescription":"Expedia or Kayak? Kayak is a search engine; Expedia is a booking site. Compare 2026 prices, rewards, fees, customer service, and which saves you more.","publishedAt":"2026-04-25T15:12:16.291Z","updatedAt":"2026-07-28T09:00:14.373Z","isAutoGenerated":true,"isHumanReviewed":true,"viewCount":0,"status":"published"},"expertAnalysis":"The single most important fact about these two platforms: Kayak is a meta-search engine, not a travel agency. When you click \"Book\" on Kayak, you leave the site entirely and complete your purchase with an airline, hotel, or third-party OTA. Expedia is the merchant of record on most of its transactions — you book, pay, and manage changes directly through Expedia. That structural difference shapes every downstream experience, from price accuracy to customer service to handling disruptions.\n\nKayak's core value proposition is comparison breadth. Its search engine simultaneously queries hundreds of airlines, hotel chains, OTAs, and car rental companies, then surfaces the cheapest combination found across all of them. For a straightforward round-trip flight where the cheapest option matters above all, Kayak's aggregation is hard to beat. Its Explore feature lets you search flexible dates and destinations simultaneously, which is particularly useful for travelers with schedule flexibility. Kayak also aggregates price history for routes, helping you judge whether today's fare is historically cheap or expensive. As of 2025, Kayak is owned by Booking Holdings (which also owns Booking.com, Priceline, and Agoda), though it operates as an independent search product.\n\nExpedia offers what Kayak cannot: a unified post-booking experience. When you book through Expedia, all your itinerary components (flight, hotel, rental car) live in one account dashboard. If a flight is cancelled, Expedia has direct access to your booking and can process changes without routing you to the airline. Expedia's One Key loyalty program (introduced in 2023) pools points across Expedia, Hotels.com, and VRBO — making it the only travel ecosystem that rewards loyalty across air, hotel, and vacation rental in a single currency. For business travelers or frequent leisure travelers who value relationship continuity, this is a meaningful advantage.\n\nPrice comparison between the two is more nuanced than it appears. Expedia's prices are often competitive — it negotiates volume rates with hotels and often has exclusive discounted inventory. However, Kayak may surface cheaper options from smaller OTAs or direct airline booking. The genuine cheapest price is only discoverable by checking both Kayak's results and Expedia's hotel or package prices — they don't always agree.\n\nCustomer service is where Expedia has historically struggled. Third-party booking creates complexity when things go wrong: airlines may direct you back to Expedia; Expedia's customer service has historically had long wait times during disruption events. However, Expedia has invested in AI-powered support tools that have improved response time. Kayak's customer service situation is structurally worse — since it doesn't hold your booking, it can only redirect you to whichever merchant you purchased through.\n\nFor most travelers: use Kayak to discover the cheapest price and understand the market, then decide whether to book through Expedia (for ecosystem integration and loyalty) or direct with the airline/hotel (for relationship and flexibility). Treating them as competing products misses their complementary strengths."}