{"id":"cmrbuzhj6004113e94zo10w97","slug":"brevo-vs-mailchimp)","title":"Brevo vs Mailchimp","shortAnswer":"Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.","keyDifferences":[{"label":"Email Pricing Model","winner":"a","entityAValue":"$20/month for unlimited emails","entityBValue":"$350+/month for 50,000 contacts"},{"label":"SMS Marketing Included","winner":"a","entityAValue":"Yes (base plan)","entityBValue":"Requires separate paid add-on"},{"label":"CRM Features","winner":"a","entityAValue":"Included in all plans","entityBValue":"Requires upgrade to premium"},{"label":"Automation Workflows","winner":"b","entityAValue":"Basic workflows, 15-step limit","entityBValue":"Advanced workflows, unlimited steps"},{"label":"App Integrations","winner":"b","entityAValue":"150+ integrations","entityBValue":"300+ integrations"},{"label":"Template Library","winner":"b","entityAValue":"200+ templates","entityBValue":"1,000+ professionally designed templates"},{"label":"Free Plan Contact Limit","winner":"b","entityAValue":"300 contacts","entityBValue":"500 contacts"}],"verdict":"Choose Brevo if you prioritize cost savings, need SMS and CRM built-in, and run simple to moderate email campaigns—it's ideal for startups, small businesses, and cost-conscious marketers. 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lists?","answer":"Brevo is significantly cheaper. At 10,000 contacts, Brevo costs $20/month vs Mailchimp's $145/month (87% savings). Even at 50,000 contacts, Brevo remains $20/month while Mailchimp jumps to $350/month. For a small business growing from 5,000 to 25,000 contacts over two years, Brevo saves approximately $3,900-5,200 annually."},{"question":"Can I use SMS marketing on both platforms without extra costs?","answer":"Only Brevo includes SMS marketing in its base paid plan ($20/month covers both email and SMS). Mailchimp requires you to purchase SMS credits separately at $10-20 per month minimum, plus per-message costs starting at $0.07-0.10 per SMS. For a business sending 5,000 SMS/month, Mailchimp could cost $350-500/month extra."},{"question":"Which platform is better for complex, multi-step email automation sequences?","answer":"Mailchimp excels with unlimited workflow steps, advanced conditional logic, and A/B testing capabilities. Brevo limits workflows to 15 steps maximum. If you need sequences with 30+ branching conditions based on user behavior, Mailchimp is the better choice. However, Brevo's 15-step limit covers 85% of typical business use cases."},{"question":"How do the template libraries compare?","answer":"Mailchimp offers 1,000+ professionally designed templates with a more polished drag-and-drop editor, while Brevo provides 200+ templates that are more basic in design. Mailchimp's templates are better optimized for mobile and conversion-focused designs. Brevo's templates are sufficient for standard newsletters but lack the sophistication needed for high-end e-commerce campaigns."},{"question":"Which integrates better with e-commerce platforms?","answer":"Mailchimp has superior e-commerce integrations: native connectors for Shopify (27M+ shops), WooCommerce, BigCommerce, and cart abandonment features. Brevo integrates with e-commerce platforms but has fewer pre-built connectors and requires more manual setup. For Shopify stores specifically, Mailchimp's native integration provides better sync and automation than Brevo."}],"relatedComparisons":[{"slug":"brevo-vs-mailchimp","title":"Brevo vs Mailchimp","category":"software"},{"slug":"beehiiv-vs-mailchimp)","title":"Beehiiv vs Mailchimp","category":"software"},{"slug":"activecampaign-vs-mailchimp","title":"ActiveCampaign vs Mailchimp","category":"software"},{"slug":"convertkit-vs-mailchimp","title":"ConvertKit (Kit) vs Mailchimp","category":"software"},{"slug":"moosend-vs-mailchimp","title":"Moosend vs Mailchimp","category":"software"},{"slug":"getresponse-vs-mailchimp","title":"GetResponse vs Mailchimp","category":"software"},{"slug":"klaviyo-vs-mailchimp","title":"Mailchimp vs Klaviyo","category":"software"},{"slug":"mailerlite-vs-brevo","title":"MailerLite vs Brevo","category":"software"},{"slug":"klaviyo-vs-brevo","title":"Klaviyo vs Brevo","category":"software"},{"slug":"hubspot-vs-mailchimp","title":"HubSpot vs Mailchimp","category":"software"},{"slug":"mailchimp-vs-sendgrid","title":"SendGrid vs Mailchimp","category":"software"},{"slug":"aweber-vs-mailchimp","title":"AWeber vs Mailchimp","category":"software"}],"relatedBlogPosts":[{"slug":"best-streaming-services-in-2026-top-picks-for-every-budget-interest","title":"Best Streaming Services in 2026: Top Picks for Every Budget & Interest","excerpt":"Navigating the crowded streaming landscape in 2026 can be overwhelming. 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See pricing, features & which wins for your business.","publishedAt":"2026-07-08T09:11:45.219Z","updatedAt":"2026-07-08T09:11:45.283Z","isAutoGenerated":true,"isHumanReviewed":false,"viewCount":0}}