{"id":"cmrdwzuai00059xmcomc1i82i","slug":"amplitude-vs-heap)","title":"Amplitude vs Heap","shortAnswer":"Amplitude excels in product analytics with advanced behavioral cohorts and multi-touch attribution, while Heap focuses on automatic session replay and requires no implementation code. Amplitude suits data-driven product teams, whereas Heap serves companies prioritizing ease of deployment and user session understanding.","keyDifferences":[{"label":"Implementation Approach","winner":"b","entityAValue":"Manual event instrumentation required","entityBValue":"Automatic data capture (no code)"},{"label":"Session Replay Capability","winner":"b","entityAValue":"Limited/add-on feature","entityBValue":"Built-in core feature"},{"label":"Behavioral Cohorts & Segmentation","winner":"a","entityAValue":"Advanced multi-dimensional cohorts","entityBValue":"Basic segmentation options"},{"label":"Multi-Touch Attribution","winner":"a","entityAValue":"Native attribution modeling","entityBValue":"Limited attribution features"},{"label":"Starting Price (Monthly)","winner":"b","entityAValue":"$995 for starter plan","entityBValue":"$420 for starter plan"},{"label":"Data Retention Period","winner":"a","entityAValue":"25 months standard","entityBValue":"12 months standard"},{"label":"API Event Volume Limit","winner":"a","entityAValue":"100M+ events/month at scale","entityBValue":"10M+ events/month at scale"}],"verdict":"Choose Amplitude if your team has strong data engineering capabilities and needs sophisticated cohort analysis, multi-touch attribution, and long-term data retention for product optimization. Choose Heap if you want immediate insights without implementation complexity, value session replay for user behavior understanding, and need a faster time-to-value with lower upfront costs.","category":"software","entities":[{"id":"cmpp6o12c02e4v4d8v9dw1xuz","slug":"amplitude","name":"Amplitude","shortDesc":"Product analytics platform specializing in behavioral cohorts, funnels, and multi-touch attribution modeling.","imageUrl":null,"entityType":"products","position":0,"pros":["Advanced behavioral cohorts with unlimited segmentation dimensions","Native multi-touch attribution with 7+ attribution models","25-month data retention vs competitors' 12 months","Handles 100M+ events/month with high-volume scalability","Powerful SQL-based warehouse integration and custom queries"],"cons":["Requires manual event instrumentation—slower initial setup (4-8 weeks typical)","Steeper learning curve for non-technical stakeholders"],"bestFor":"Data-driven product teams, SaaS platforms, mobile apps, and companies with dedicated analytics engineering resources"},{"id":"cmozq10eq0004uwvnrxfw1epw","slug":"heap","name":"Heap","shortDesc":"Digital analytics platform with automatic session capture and visual session replay for zero-code implementation.","imageUrl":null,"entityType":"software","position":1,"pros":["Automatic data capture requires zero manual event instrumentation","Industry-leading session replay with visual user interactions","Fast deployment—insights within 24 hours of setup","Lower starting cost at $420/month vs competitors","Intuitive UI designed for non-technical product managers"],"cons":["Basic segmentation compared to advanced cohort platforms","Limited to 12-month data retention vs 25 months for Amplitude","Attribution modeling features are minimal—poor for multi-touch analysis"],"bestFor":"Small to mid-market SaaS, e-commerce, B2B companies, and teams without dedicated analytics engineers"}],"attributes":[{"id":"cmpi7acex01bfachd8y4w5hct","slug":"starting-monthly-price","name":"Starting Monthly Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$1,295","valueNumber":1295,"valueBoolean":null}]},{"id":"cmpp6o3a702env4d8ybwietdq","slug":"event-processing-latency","name":"Event Processing Latency","unit":"milliseconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"300-600ms","valueNumber":450,"valueBoolean":null}]},{"id":"cmpp6o3ze02etv4d85kcz4cbi","slug":"maximum-data-retention","name":"Maximum Data Retention","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"60 months","valueNumber":60,"valueBoolean":null}]},{"id":"cmpp6o4om02ezv4d84t91mb8u","slug":"pre-built-templates","name":"Pre-built Templates","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"40+","valueNumber":40,"valueBoolean":null}]},{"id":"cmpp6iuxa0213v4d8b4btpqru","slug":"native-integrations","name":"Native Integrations","unit":"count","category":"Integrations","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"450+","valueNumber":450,"valueBoolean":null}]},{"id":"cmpi7uxmi00vro8nl6m8puqe5","slug":"free-trial-duration","name":"Free Trial Duration","unit":"days","category":"Trial","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"14 days","valueNumber":14,"valueBoolean":null}]},{"id":"cmpp6o6jy02fdv4d8asd645ud","slug":"custom-segmentation-rules","name":"Custom Segmentation Rules","unit":"limit","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp5abvd01jjli5norjsrptl","slug":"customer-satisfaction-nps","name":"Customer Satisfaction (NPS)","unit":"points","category":"Service","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"68","valueNumber":68,"valueBoolean":null}]},{"id":"cmpp5ld9a0039v4d82hja28am","slug":"free-trial-period","name":"Free Trial Period","unit":"days","category":"Pricing","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"14 days","valueNumber":14,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"14 days","valueNumber":14,"valueBoolean":null}]},{"id":"cmoef0evc00r110n0rsxnd6g5","slug":"starting-price","name":"Starting Price","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995","valueNumber":995,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$500","valueNumber":500,"valueBoolean":null,"winner":true}]},{"id":"cmpp6oppj02gdv4d8691kekdg","slug":"session-replay-included","name":"Session Replay Included","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Third-party integration only","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes, all plans","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp6oqeo02gjv4d81a5neg53","slug":"automatic-event-capture","name":"Automatic Event Capture","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No, requires manual setup","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes, core feature","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp6or3q02gpv4d8qqi1ua63","slug":"predictive-analytics-models","name":"Predictive Analytics Models","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Advanced ML models (churn, LTV, propensity)","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Basic forecasting","valueNumber":null,"valueBoolean":null}]},{"id":"cmpp6orss02gvv4d87y8817o5","slug":"data-retention","name":"Data Retention","unit":"months","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"25 months","valueNumber":25,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"24 months","valueNumber":24,"valueBoolean":null,"winner":false}]},{"id":"cmpp6oshz02h1v4d8ex26ymj1","slug":"api-rate-limits","name":"API Rate Limits","unit":"requests/minute","category":"Technical","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"10000","valueNumber":10000,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"1000","valueNumber":1000,"valueBoolean":null,"winner":false}]},{"id":"cmpp6ot7602h7v4d8qzrpqrm3","slug":"multi-workspace-support","name":"Multi-workspace Support","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Yes, unlimited","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes, with limits","valueNumber":null,"valueBoolean":null}]},{"id":"cmqbpwxux002n10o9rkbwj4i1","slug":"free-tier-event-limit","name":"Free Tier Event Limit","unit":"events/month","category":"Pricing & Limits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"10,000,000","valueNumber":10000000,"valueBoolean":null}]},{"id":"cmqbpwxv9002t10o91a9agcjl","slug":"real-time-audience-activation","name":"Real-Time Audience Activation","unit":null,"category":"Core Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No (requires export)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqbpwxvl002z10o98yva9kx0","slug":"funnel-analysis-capabilities","name":"Funnel Analysis Capabilities","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Advanced multi-step with drop-off attribution","valueNumber":null,"valueBoolean":null}]},{"id":"cmqbpwxvx003510o911v8xf9t","slug":"native-data-warehouse-support","name":"Native Data Warehouse Support","unit":"platforms","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"0 (custom setup required)","valueNumber":0,"valueBoolean":null}]},{"id":"cmqbpwxw9003b10o9cl82n84n","slug":"cohort-retention-analysis","name":"Cohort Retention Analysis","unit":null,"category":"Analytics Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Advanced with curves & LTV","valueNumber":null,"valueBoolean":null}]},{"id":"cmqbpwxwk003h10o9fcw1a36t","slug":"enterprise-compliance","name":"Enterprise Compliance","unit":"certifications","category":"Security","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"SOC 2 Type II only","valueNumber":null,"valueBoolean":null}]},{"id":"cmq7hwa0e002b6smmcr5nwy2m","slug":"starting-monthly-price-usd-","name":"Starting Monthly Price (USD)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995–$1,500","valueNumber":1247,"valueBoolean":null}]},{"id":"cmqfk5bs3002hl1iyu6t9i0md","slug":"in-app-messaging-capability","name":"In-App Messaging Capability","unit":"null","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Requires third-party integration","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfk5bsb002nl1iy0bsx3tod","slug":"cohort-analysis-sophistication","name":"Cohort Analysis Sophistication","unit":"capability score","category":"Analytics","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"ML-powered predictive cohorts + behavioral","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfk5bsu002zl1iyn8x3qest","slug":"api-rate-limits-standard-plan-","name":"API Rate Limits (Standard Plan)","unit":"calls/hour","category":"Technical","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"500,000 events/month","valueNumber":500000,"valueBoolean":null}]},{"id":"cmqfk5btb003bl1iye7xnbixb","slug":"setup-time-typical-","name":"Setup Time (typical)","unit":"minutes","category":"Ease of Use","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"7–14 days (event tracking setup)","valueNumber":10,"valueBoolean":null}]},{"id":"cmqlrmprf000dpal2ifd3xfm0","slug":"monthly-cost-10m-events-","name":"Monthly Cost (10M events)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$2,150-5,000","valueNumber":3575,"valueBoolean":null}]},{"id":"cmqlrmprw000jpal2hff1oobl","slug":"setup-time-implementation-to-first-insights-","name":"Setup Time (implementation to first insights)","unit":"days","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"1-2 days","valueNumber":1.5,"valueBoolean":null}]},{"id":"cmq9m1fkz002310t1ot2ishy8","slug":"data-retention-free-tier-","name":"Data Retention (Free Tier)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"90 days","valueNumber":90,"valueBoolean":null}]},{"id":"cmqlrmpsi000vpal21utyilrx","slug":"event-volume-capacity-standard-plan-","name":"Event Volume Capacity (standard plan)","unit":"Million events/month","category":"Scalability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"100M events/month standard","valueNumber":100,"valueBoolean":null}]},{"id":"cmqlrmpt40017pal24i4bvswo","slug":"sql-query-access","name":"SQL Query Access","unit":"Plan tier","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Enterprise only ($50K+/year)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqfk5bti003hl1iyzz4uujwx","slug":"customer-support-tier","name":"Customer Support Tier","unit":"level","category":"Support","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Email, chat, phone (enterprise), dedicated CSM","valueNumber":null,"valueBoolean":null}]},{"id":"cmqlrmpts001jpal299vpc3um","slug":"geographic-data-centers","name":"Geographic Data Centers","unit":"count","category":"Infrastructure","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"4+ regions (US, EU, Asia-Pacific, China)","valueNumber":4,"valueBoolean":null}]},{"id":"cmqo2on8u00gewjkf117m7qit","slug":"monthly-base-cost-paid-entry-plan-","name":"Monthly Base Cost (Paid Entry Plan)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995/month","valueNumber":995,"valueBoolean":null}]},{"id":"cmoxt302h000t60p3cc9zz1jr","slug":"average-setup-time","name":"Average Setup Time","unit":"days","category":"Usability","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"6 hours","valueNumber":6,"valueBoolean":null}]},{"id":"cmqo2onav00gwwjkfowq7qsb5","slug":"custom-event-properties","name":"Custom Event Properties","unit":"limit","category":"Data Flexibility","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"200+ properties","valueNumber":200,"valueBoolean":null}]},{"id":"cmqo2onb900h2wjkfzcuo4g2o","slug":"native-mobile-sdks","name":"Native Mobile SDKs","unit":"count","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"iOS, Android, React Native, Flutter, Web","valueNumber":5,"valueBoolean":null}]},{"id":"cmqo2onbn00h8wjkfhvibno77","slug":"real-time-dashboard-updates","name":"Real-time Dashboard Updates","unit":"seconds","category":"Features","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Real-time (0-5 seconds)","valueNumber":3,"valueBoolean":null}]},{"id":"cmqo2onc200hewjkfyguxwotc","slug":"max-monthly-events-free-tier-","name":"Max Monthly Events (Free Tier)","unit":"events","category":"Limits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"10 million events","valueNumber":10000000,"valueBoolean":null}]},{"id":"cmnbmruby0173slg450jw8un4","slug":"global-market-share","name":"Global Market Share","unit":"%","category":"Market Position","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"3.2% of analytics market","valueNumber":3.2,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"0.4%","valueNumber":0.4,"valueBoolean":null,"winner":false}]},{"id":"cmqo96ctm006c8rzqj56r003h","slug":"starting-price-monthly-subscription-","name":"Starting Price (Monthly Subscription)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995","valueNumber":995,"valueBoolean":null}]},{"id":"cmqd4sa5i000i8hw3gn2e50sh","slug":"free-tier-data-retention","name":"Free Tier Data Retention","unit":"days","category":"Performance","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"30 days","valueNumber":30,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"3 months","valueNumber":3,"valueBoolean":null,"winner":false}]},{"id":"cmqo96cvp006u8rzqj50b39c9","slug":"session-recordings","name":"Session Recordings","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Not included (add-on required)","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmmqso00qlslg46zz05jbc","slug":"third-party-integrations","name":"Third-Party Integrations","unit":"integrations","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"200+ integrations","valueNumber":200,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"50+","valueNumber":50,"valueBoolean":null,"winner":false}]},{"id":"cmqo96cv9006o8rzqty23415o","slug":"event-tracking-capacity","name":"Event Tracking Capacity","unit":"events","category":"Analytics Depth","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"700+ custom events","valueNumber":700,"valueBoolean":null}]},{"id":"cmqo96cww00708rzql392mwt9","slug":"heatmaps-click-maps","name":"Heatmaps & Click Maps","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No","valueNumber":null,"valueBoolean":null}]},{"id":"cmqo96vyw00768rzqnqkruvfd","slug":"funnel-analysis-stages-supported","name":"Funnel Analysis Stages Supported","unit":"stages","category":"Analytics Depth","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"10+ stages","valueNumber":10,"valueBoolean":null}]},{"id":"cmqo96vzu007i8rzqe9c1kxzp","slug":"recordings-per-month-starter-plan-","name":"Recordings Per Month (Starter Plan)","unit":"recordings","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited (paid plans)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqro0zwq000nbdhcr1hr781n","slug":"in-app-guidance-tools","name":"In-App Guidance Tools","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Limited (basic analytics only)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqgczta4001ihxupjki8tm3f","slug":"custom-event-tracking-limit","name":"Custom Event Tracking Limit","unit":"events","category":"Analytics","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmqro0zxi0015bdhcni2588i9","slug":"api-rate-limit-requests-minute-","name":"API Rate Limit (Requests/Minute)","unit":"requests","category":"Developer Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"600","valueNumber":600,"valueBoolean":null}]},{"id":"cmqro0zy2001hbdhc8xa5lr7y","slug":"feature-experimentation","name":"Feature Experimentation","unit":null,"category":"Product Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Available (via Amplitude Experiment add-on)","valueNumber":null,"valueBoolean":null}]},{"id":"cmph85xo5007tr5n6qkz4iatx","slug":"entry-price","name":"Entry Price","unit":"USD/month","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995 minimum","valueNumber":995,"valueBoolean":null}]},{"id":"cmrdhiiui01enlsqbouk17nrg","slug":"data-retention-free-base-tier-","name":"Data Retention (Free/Base Tier)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"24","valueNumber":24,"valueBoolean":null}]},{"id":"cmrdhiiur01etlsqbvsr3mp32","slug":"mobile-app-sdks-available","name":"Mobile App SDKs Available","unit":"count","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"12+ native SDKs","valueNumber":12,"valueBoolean":null}]},{"id":"cmrdhiiv001ezlsqbi4rd0tf2","slug":"cohort-creation-complexity","name":"Cohort Creation Complexity","unit":"feature depth","category":"Analytics Capability","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Advanced nesting (unlimited filters)","valueNumber":null,"valueBoolean":null}]},{"id":"cmq3kzgrw0014lk6o5shw73xf","slug":"setup-time-hours-","name":"Setup Time (Hours)","unit":"hours","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"4-8","valueNumber":6,"valueBoolean":null}]},{"id":"cmotkyprl0015wuh77nox8e6w","slug":"free-trial-length","name":"Free Trial Length","unit":"days","category":"Onboarding","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"14","valueNumber":14,"valueBoolean":null}]},{"id":"cmqf0uwez0055epa6k5rxhpeh","slug":"market-share-2024-","name":"Market Share (2024)","unit":"percent","category":"Adoption","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"8.2%","valueNumber":8.2,"valueBoolean":null}]},{"id":"cmqvtiupz0083r51c5fx88k80","slug":"base-monthly-price-cloud-","name":"Base Monthly Price (Cloud)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995 base + $0.75/user","valueNumber":995,"valueBoolean":null}]},{"id":"cmqddnptz006imegklnl0y19k","slug":"session-recording","name":"Session Recording","unit":"included/excluded","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Not included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiur2008lr51cgkg7cloo","slug":"a-b-testing-platform","name":"A/B Testing Platform","unit":"included/excluded","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Requires integration","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiurc008rr51carharn2j","slug":"feature-flags","name":"Feature Flags","unit":"included/excluded","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Not included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqvtiurn008xr51c9wn6lc5b","slug":"cohort-size-limit","name":"Cohort Size Limit","unit":"properties","category":"Analytics Depth","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"200+ custom properties","valueNumber":200,"valueBoolean":null}]},{"id":"cmnbmog0500wlslg43q6x2cy4","slug":"self-hosting-option","name":"Self-Hosting Option","unit":null,"category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No (SaaS only)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqgkhrpt002cd5qlz9mra1ps","slug":"free-tier-monthly-event-limit","name":"Free Tier Monthly Event Limit","unit":"million events","category":"Pricing & Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"10M events","valueNumber":10,"valueBoolean":null}]},{"id":"cmqqsbqau00dn52g9cdvpg28q","slug":"data-latency","name":"Data Latency","unit":"seconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"300-600 seconds","valueNumber":450,"valueBoolean":null}]},{"id":"cmr4j1u4a006qzod9l0pq91m9","slug":"starting-enterprise-price-annual-","name":"Starting Enterprise Price (annual)","unit":"USD","category":"Pricing & Scale","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$14,400","valueNumber":14400,"valueBoolean":null}]},{"id":"cmr4j1u4k006wzod9ujcjzs4p","slug":"built-in-a-b-testing","name":"Built-in A/B Testing","unit":null,"category":"Experimentation","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Yes, native experimentation platform","valueNumber":null,"valueBoolean":null}]},{"id":"cmr4j1u4v0072zod9vtl3bcp0","slug":"predictive-analytics-capabilities","name":"Predictive Analytics Capabilities","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Churn, LTV, propensity scoring, retention forecasting","valueNumber":null,"valueBoolean":null}]},{"id":"cmr4j1u550078zod94rg8i776","slug":"api-rate-limit-free-tier-","name":"API Rate Limit (Free Tier)","unit":"requests/second","category":"Technical","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"50 req/sec","valueNumber":50,"valueBoolean":null}]},{"id":"cmqgkhrq4002gd5qlfovm3zgt","slug":"free-tier-team-members","name":"Free Tier Team Members","unit":"users","category":"Pricing & Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"5 team members","valueNumber":5,"valueBoolean":null}]},{"id":"cmr4j1u5r007kzod9a7ubzk6n","slug":"customer-retention-focus","name":"Customer Retention Focus","unit":null,"category":"Specialization","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Deep retention & behavioral cohorts","valueNumber":null,"valueBoolean":null}]},{"id":"cmr4j2qo300aazod93q1xxxzw","slug":"time-to-first-insights","name":"Time to First Insights","unit":"minutes","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"1,440+ minutes (2-4 weeks)","valueNumber":1440,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"15 minutes","valueNumber":15,"valueBoolean":null,"winner":true}]},{"id":"cmr4j2qog00agzod9zdd8gawe","slug":"data-retention-paid-","name":"Data Retention (Paid)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"13 months (with extended)","valueNumber":13,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"12 months","valueNumber":12,"valueBoolean":null,"winner":false}]},{"id":"cmqe0sqm60065v7yhz76g2f66","slug":"native-integrations-available","name":"Native Integrations Available","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"200+ integrations","valueNumber":200,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"80+ integrations","valueNumber":80,"valueBoolean":null,"winner":false}]},{"id":"cmr4j2qpd00ayzod90pap8r1w","slug":"seats-per-starter-plan","name":"Seats Per Starter Plan","unit":"users","category":"Team Access","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"50 users","valueNumber":50,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"25 users","valueNumber":25,"valueBoolean":null,"winner":false}]},{"id":"cmr4j2qpn00b4zod95mls8kaz","slug":"session-replay-monthly-limit","name":"Session Replay Monthly Limit","unit":"sessions/month","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Not included","valueNumber":0,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"10,000 (Pro)","valueNumber":10000,"valueBoolean":null,"winner":true}]},{"id":"cmqlrmpst0011pal2l6r8l2t1","slug":"predictive-analytics-capability","name":"Predictive Analytics Capability","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"ML-powered churn & propensity models","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Basic segmentation only","valueNumber":null,"valueBoolean":null}]},{"id":"cmr4j2qq800bgzod9l3sfvfr2","slug":"manual-event-configuration-required","name":"Manual Event Configuration Required","unit":"percentage","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"100% (required)","valueNumber":100,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"0% (fully automatic)","valueNumber":0,"valueBoolean":null,"winner":true}]},{"id":"cmragb6ri004713qtl4kqbm2i","slug":"free-tier-event-monthly-limit","name":"Free Tier Event Monthly Limit","unit":"events/month","category":"Pricing & Limits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"10M events/month","valueNumber":10000000,"valueBoolean":null}]},{"id":"cmqaeorah000ikttb6fd9ca4x","slug":"event-processing-latency","name":"Event Processing Latency","unit":"milliseconds","category":"Performance","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"24-48 hours","valueNumber":36,"valueBoolean":null}]},{"id":"cmq9pg0ek002uzkjttd0q1jc0","slug":"starting-paid-plan-price","name":"Starting Paid Plan Price","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995/month","valueNumber":995,"valueBoolean":null}]},{"id":"cmragb6sh004p13qtlitkjdlq","slug":"sql-query-access-entry-price","name":"SQL Query Access Entry Price","unit":"USD/month","category":"Pricing & Limits","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$4,995/month (Enterprise)","valueNumber":4995,"valueBoolean":null}]},{"id":"cmragb6sp004v13qtz5vyx8xq","slug":"cohort-analysis-complexity","name":"Cohort Analysis Complexity","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Multi-event behavioral cohorts with retention curves","valueNumber":null,"valueBoolean":null}]},{"id":"cmow6s2ry000nv55j5n8mkz6p","slug":"pre-built-integrations","name":"Pre-Built Integrations","unit":"count","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"350+ integrations","valueNumber":350,"valueBoolean":null}]},{"id":"cmqfk5bt20035l1iy1j8z6qwp","slug":"mobile-sdk-support","name":"Mobile SDK Support","unit":"platforms","category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"iOS, Android, React Native, Flutter","valueNumber":null,"valueBoolean":null}]},{"id":"cmragb6tv005d13qt8nuxy3ve","slug":"historical-data-retention-free-tier-","name":"Historical Data Retention (Free Tier)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"12 months","valueNumber":12,"valueBoolean":null}]},{"id":"cmrc64cfu007dyx98jb3qja6u","slug":"monthly-event-capacity","name":"Monthly Event Capacity","unit":"billion events","category":"Performance & Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"100+ billion","valueNumber":100,"valueBoolean":null}]},{"id":"cmrc64cgc007pyx982y8pqi9j","slug":"in-app-guide-builder","name":"In-App Guide Builder","unit":null,"category":"Engagement Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Plugin-based only","valueNumber":null,"valueBoolean":null}]},{"id":"cmozq10i4001huwvnjh2sbxj8","slug":"implementation-time","name":"Implementation Time","unit":"weeks","category":"Deployment","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"1-2 weeks","valueNumber":1.5,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"1-3 days","valueNumber":2,"valueBoolean":null,"winner":false}]},{"id":"cmrc64cgq0081yx98x30j09g0","slug":"survey-feedback-tools","name":"Survey & Feedback Tools","unit":null,"category":"Feedback Collection","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Third-party integration required","valueNumber":null,"valueBoolean":null}]},{"id":"cmrc64cgw0087yx98he46s4wa","slug":"session-recording-heatmaps","name":"Session Recording & Heatmaps","unit":null,"category":"UX Research","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Add-on required","valueNumber":null,"valueBoolean":null}]},{"id":"cmqn4v8kf001ipji0vusi6jjb","slug":"cohort-segmentation-depth","name":"Cohort Segmentation Depth","unit":"segmentation dimensions","category":"Analytics Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited multi-dimensional","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Basic 2-3 dimensions","valueNumber":null,"valueBoolean":null}]},{"id":"cmnf236hs004n2s3jvxddyndb","slug":"mobile-app-support","name":"Mobile App Support","unit":"platforms","category":"Accessibility","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"iOS/Android analytics only","valueNumber":null,"valueBoolean":null}]},{"id":"cmqk4k4mp0010vi1sm2k1y6at","slug":"custom-events-limit","name":"Custom Events Limit","unit":"events","category":"Tracking","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcv4hkd004jhlev3i80p9do","slug":"session-recording-capability","name":"Session Recording Capability","unit":"recordings","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Not available","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcv4hkn004phlev9eerbbkm","slug":"heatmap-coverage","name":"Heatmap Coverage","unit":"heatmaps per site","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Not available","valueNumber":null,"valueBoolean":null}]},{"id":"cmrcv4hkx004vhleveck7vhj7","slug":"pre-built-cohort-templates","name":"Pre-built Cohort Templates","unit":"templates","category":"Analysis","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"50+","valueNumber":50,"valueBoolean":null}]},{"id":"cmqfwyut8002nmrq63z49phna","slug":"integration-partners","name":"Integration Partners","unit":"integrations","category":"Connectivity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"200+","valueNumber":200,"valueBoolean":null}]},{"id":"cmrcv4hlg0057hlevzde91vgc","slug":"setup-time-for-non-technical-users","name":"Setup Time for Non-Technical Users","unit":"weeks","category":"Usability","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"120-180 minutes (requires dev team)","valueNumber":150,"valueBoolean":null}]},{"id":"cmrcv4hlp005dhlevsx1z991p","slug":"monthly-active-users-max-tier-","name":"Monthly Active Users (Max Tier)","unit":"users","category":"Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"500 million+","valueNumber":500000000,"valueBoolean":null}]},{"id":"cmow35066000nr5vhvjt7k7cw","slug":"number-of-integrations","name":"Number of Integrations","unit":"integrations","category":"Functionality","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"100+","valueNumber":100,"valueBoolean":null}]},{"id":"cmqq38bmg008rtos1bwydnb0l","slug":"data-retention-standard-","name":"Data Retention (Standard)","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"24 months","valueNumber":24,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"24 months","valueNumber":24,"valueBoolean":null}]},{"id":"cmnbmozho00yjslg43qeigz2u","slug":"starting-price-monthly-","name":"Starting Price (Monthly)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995 (Growth tier)","valueNumber":995,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$600/month","valueNumber":600,"valueBoolean":null,"winner":true}]},{"id":"cmqlz638u001d25zt0pzag6b6","slug":"funnel-analysis-depth","name":"Funnel Analysis Depth","unit":null,"category":"Analytics Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Multi-step funnels with granular drop-off analysis","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdd7yad000z12t7nbe7t5sb","slug":"real-time-segmentation","name":"Real-time Segmentation","unit":null,"category":"Audience Management","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Yes, via Amplitude Audiences","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdd7yav001b12t7f1qf0kft","slug":"event-tracking-limit","name":"Event Tracking Limit","unit":"events/month","category":"Data Collection","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmnbmvpzf01lvslg4q6mpu9t1","slug":"free-trial-duration","name":"Free Trial Duration","unit":"days","category":"Onboarding","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"14 days","valueNumber":14,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"14 days","valueNumber":14,"valueBoolean":null}]},{"id":"cmrduz74a000bk8r5ltmwttxx","slug":"base-monthly-cost-usd-","name":"Base Monthly Cost (USD)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995/month","valueNumber":995,"valueBoolean":null}]},{"id":"cmrduz74n000hk8r5lxagl0z0","slug":"per-event-cost","name":"Per-Event Cost","unit":"USD per million events","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$100-200 per million","valueNumber":150,"valueBoolean":null}]},{"id":"cmqgorq1p008ewiad85ozubk3","slug":"session-replay-included","name":"Session Replay Included","unit":"Yes/No","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No (requires integration)","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes (native)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrduz759000tk8r5v7l8x6n7","slug":"feature-flags-included","name":"Feature Flags Included","unit":"Yes/No","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No (requires external tool)","valueNumber":null,"valueBoolean":null}]},{"id":"cmowk87cg0015zv6xyfyqzd66","slug":"hipaa-compliance","name":"HIPAA Compliance","unit":"Yes/No","category":"Compliance","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Yes","valueNumber":null,"valueBoolean":null}]},{"id":"cmqe2cvbu003h4iohovd12c2k","slug":"fedramp-authorization","name":"FedRAMP Authorization","unit":"Yes/No","category":"Compliance","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Ready (In Progress)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqddnpu5006mmegkaly4eupl","slug":"self-hosted-option","name":"Self-Hosted Option","unit":"Yes/No","category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"No (Cloud only)","valueNumber":null,"valueBoolean":null}]},{"id":"cmmxr8ghd01qvlh9ej0n39ikj","slug":"starting-monthly-cost","name":"Starting Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995","valueNumber":995,"valueBoolean":null}]},{"id":"cmrdwq9cw00hzp0mn65dmfwn5","slug":"maximum-cohort-properties","name":"Maximum Cohort Properties","unit":"properties","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"50+","valueNumber":50,"valueBoolean":null}]},{"id":"cmrdwq9d800i5p0mnbsap8pwx","slug":"retention-metrics-available","name":"Retention Metrics Available","unit":"count","category":"Analytics","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"5+ (curves, cohort, churn prediction, survival)","valueNumber":5,"valueBoolean":null}]},{"id":"cmrdwq9dk00ibp0mne5scixmf","slug":"data-export-limit-bigquery-sql-","name":"Data Export Limit (BigQuery/SQL)","unit":"events per month","category":"Integration","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdwq9dw00ihp0mn1k8c4obp","slug":"mobile-sdk-quality-rating","name":"Mobile SDK Quality Rating","unit":"score out of 10","category":"Mobile","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"9.2 (native, event-rich)","valueNumber":9.2,"valueBoolean":null}]},{"id":"cmqbfpyjc001j10hovnkzu6ev","slug":"implementation-time-days-","name":"Implementation Time (Days)","unit":"days","category":"Onboarding","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"14-30 (requires data modeling)","valueNumber":22,"valueBoolean":null}]},{"id":"cmqg4ovmc000uo6wup601ay5c","slug":"multi-touch-attribution-models","name":"Multi-Touch Attribution Models","unit":"count","category":"Attribution","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Custom rules only","valueNumber":1,"valueBoolean":null}]},{"id":"cmrdwq9f000izp0mnnee3viva","slug":"average-setup-cost-professional-services-","name":"Average Setup Cost (Professional Services)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$5,000-$15,000","valueNumber":10000,"valueBoolean":null}]},{"id":"cmnbmti3t01cxslg4u55bykfr","slug":"starting-monthly-price","name":"Starting Monthly Price","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"$995","valueNumber":995,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$420","valueNumber":420,"valueBoolean":null,"winner":true}]},{"id":"cmqhlnn3m002hf6hk3plveo8v","slug":"data-retention","name":"Data Retention","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"25 months","valueNumber":25,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"12 months","valueNumber":12,"valueBoolean":null,"winner":false}]},{"id":"cmrdwzubj000n9xmcvebvmv74","slug":"event-capacity-high-volume-","name":"Event Capacity (High-Volume)","unit":"events/month (millions)","category":"Scalability","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"100+ million","valueNumber":100,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"10+ million","valueNumber":10,"valueBoolean":null,"winner":false}]},{"id":"cmnx99o1900gv7n443boypqce","slug":"implementation-complexity","name":"Implementation Complexity","unit":"weeks to production","category":"Deployment","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"4-8 weeks","valueNumber":6,"valueBoolean":null,"winner":false},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"1-2 days","valueNumber":1,"valueBoolean":null,"winner":true}]},{"id":"cmrdwzubx000z9xmc0mczqeko","slug":"attribution-models-available","name":"Attribution Models Available","unit":"count","category":"Analytics Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"7+ models","valueNumber":7,"valueBoolean":null,"winner":true},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"1-2 models","valueNumber":1,"valueBoolean":null,"winner":false}]},{"id":"cmqhyrwt7000o13tzrxttx9c6","slug":"session-replay-feature","name":"Session Replay Feature","unit":"built-in capability","category":"Feature Set","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmpp6o12c02e4v4d8v9dw1xuz","valueText":"Add-on/Limited","valueNumber":null,"valueBoolean":null},{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Core Feature","valueNumber":null,"valueBoolean":null}]},{"id":"cmozq10fs000buwvnum45kvdc","slug":"gartner-customer-reviews-rating","name":"Gartner Customer Reviews Rating","unit":"stars out of 5","category":"User Satisfaction","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"4.4 stars","valueNumber":4.4,"valueBoolean":null}]},{"id":"cmozq10g7000huwvnbp6o5iw2","slug":"number-of-gartner-reviews","name":"Number of Gartner Reviews","unit":"reviews","category":"Market Presence","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"23 reviews","valueNumber":23,"valueBoolean":null}]},{"id":"cmozq10gi000nuwvn48cgukto","slug":"session-replay-capability","name":"Session Replay Capability","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"No - Analytics-only, no replay","valueNumber":null,"valueBoolean":null}]},{"id":"cmozq10gt000tuwvnyqhy1uip","slug":"auto-capture-event-tracking","name":"Auto-Capture Event Tracking","unit":null,"category":"Core Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes - Fully automatic without coding","valueNumber":null,"valueBoolean":null}]},{"id":"cmozq10h7000zuwvns37qtwu7","slug":"ai-powered-insights","name":"AI-Powered Insights","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Standard analytics without advanced AI","valueNumber":null,"valueBoolean":null}]},{"id":"cmozq10hi0015uwvnbpnrwy7o","slug":"root-cause-analysis","name":"Root Cause Analysis","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Limited - Behavioral focus only","valueNumber":null,"valueBoolean":null}]},{"id":"cmozq10ht001buwvnkewy5znv","slug":"funnel-retention-analysis","name":"Funnel & Retention Analysis","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes - Primary strength","valueNumber":null,"valueBoolean":null}]},{"id":"cmotoy00t000b58hqc28a65ps","slug":"minimum-monthly-cost","name":"Minimum Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$600","valueNumber":600,"valueBoolean":null}]},{"id":"cmqf0kjbo002iepa62pr0uffw","slug":"implementation-time-to-first-insights","name":"Implementation Time to First Insights","unit":"days","category":"Setup & Onboarding","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"2-3 days","valueNumber":2.5,"valueBoolean":null}]},{"id":"cmqf0kjc2002oepa6344rdcs9","slug":"maximum-funnel-steps","name":"Maximum Funnel Steps","unit":"steps","category":"Analytics Capabilities","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"15","valueNumber":15,"valueBoolean":null}]},{"id":"cmqf0kjcv0030epa6b58kczhn","slug":"api-event-rate-limit","name":"API Event Rate Limit","unit":"events per second","category":"Performance & Scale","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"50,000","valueNumber":50000,"valueBoolean":null}]},{"id":"cmqf0kjd90036epa6rsw5chgo","slug":"event-instrumentation-required","name":"Event Instrumentation Required","unit":null,"category":"Setup & Onboarding","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Automatic capture (no code)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqf0kjdm003cepa69bn9fx58","slug":"predictive-cohort-modeling","name":"Predictive Cohort Modeling","unit":null,"category":"Analytics Capabilities","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"No","valueNumber":null,"valueBoolean":null}]},{"id":"cmqf0kje0003iepa6ex5lxhcx","slug":"session-replay-built-in","name":"Session Replay Built-In","unit":null,"category":"Analytics Capabilities","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes (native)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqh3nifx00443ffmwxrlk4sc","slug":"session-recordings-per-month-basic-plan-","name":"Session Recordings Per Month (Basic Plan)","unit":"sessions","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Not included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqh3nigg004a3ffmv8m5djsg","slug":"heatmaps-as-core-feature","name":"Heatmaps as Core Feature","unit":null,"category":"Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Advanced plan only","valueNumber":null,"valueBoolean":null}]},{"id":"cmqh3nigu004g3ffmcesvra05","slug":"automatic-event-tracking","name":"Automatic Event Tracking","unit":"Yes/No","category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes (all interactions)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqh3nih8004m3ffmrji9eaqf","slug":"sql-query-builder","name":"SQL Query Builder","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Advanced SQL-like interface","valueNumber":null,"valueBoolean":null}]},{"id":"cmqh3nii1004y3ffmxp83gf14","slug":"data-sampling","name":"Data Sampling","unit":null,"category":"Data Quality","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Zero sampling, 100% capture","valueNumber":null,"valueBoolean":null}]},{"id":"cmqh3niie00543ffmrz3xts0o","slug":"learning-curve-1-5-scale-","name":"Learning Curve (1-5 scale)","unit":"difficulty","category":"Usability","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"4 (steep)","valueNumber":4,"valueBoolean":null}]},{"id":"cmqm3zz40002h10l7d97rtg66","slug":"setup-time-to-first-insights","name":"Setup Time to First Insights","unit":"minutes","category":"Implementation","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"20 minutes","valueNumber":20,"valueBoolean":null}]},{"id":"cmqek02bt013i4kk2pwvq1mr7","slug":"base-plan-monthly-cost","name":"Base Plan Monthly Cost","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$995/month","valueNumber":995,"valueBoolean":null}]},{"id":"cmqm3zz4g002t10l7gfs096b9","slug":"event-tracking-limit-standard-plan-","name":"Event Tracking Limit (Standard Plan)","unit":"events","category":"Capacity","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Unlimited","valueNumber":null,"valueBoolean":null}]},{"id":"cmqm3zz4o002z10l7mpohlw70","slug":"max-funnel-depth","name":"Max Funnel Depth","unit":"steps","category":"Analytics Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"5 steps","valueNumber":5,"valueBoolean":null}]},{"id":"cmnicnec600gtfzcmppo6mrt4","slug":"native-integrations","name":"Native Integrations","unit":"count","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"50+ integrations","valueNumber":50,"valueBoolean":null}]},{"id":"cmqm3zz59003h10l7f8lksad8","slug":"retention-prediction-models","name":"Retention Prediction Models","unit":null,"category":"Advanced Analytics","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Basic cohort view","valueNumber":null,"valueBoolean":null}]},{"id":"cmqq38bm2008ltos10ca0rn39","slug":"retroactive-data-lookback","name":"Retroactive Data Lookback","unit":"months","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"6-12 months","valueNumber":9,"valueBoolean":null}]},{"id":"cmowsvkiq000ndwt1dt7nabik","slug":"available-integrations","name":"Available Integrations","unit":"integrations","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"300+","valueNumber":300,"valueBoolean":null}]},{"id":"cmqebch3k001ipxupvru51zdk","slug":"typical-implementation-time","name":"Typical Implementation Time","unit":"weeks","category":"Deployment Speed","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"1-2 weeks (auto-tracking)","valueNumber":1.5,"valueBoolean":null}]},{"id":"cmqq38bn80099tos1yzaeul11","slug":"non-technical-user-dashboard-usability","name":"Non-Technical User Dashboard Usability","unit":"1-10 scale","category":"Ease of Use","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"8/10 (visual, intuitive)","valueNumber":8,"valueBoolean":null}]},{"id":"cmowyqlac003f10l2fq9jgohd","slug":"setup-time-required","name":"Setup Time Required","unit":"hours","category":"Ease of Use","dataType":"text","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"0.5-2 hours","valueNumber":1,"valueBoolean":null}]},{"id":"cmqw4etjj000nbjzie12tpkwr","slug":"monthly-events-free-tier-limit-","name":"Monthly Events (free tier limit)","unit":"millions","category":"Usage Limits","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Up to 100M events","valueNumber":100,"valueBoolean":null}]},{"id":"cmqw4etjw000tbjzig1dy7quw","slug":"automatic-event-capture","name":"Automatic Event Capture","unit":"null","category":"Core Features","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes (zero-code)","valueNumber":null,"valueBoolean":null}]},{"id":"cmqw4etks000zbjzimjw2bxxb","slug":"native-a-b-testing-feature-flags","name":"Native A/B Testing & Feature Flags","unit":"null","category":"Experimentation","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Not included","valueNumber":null,"valueBoolean":null}]},{"id":"cmqhyrwtn001013tz36mar3j3","slug":"self-hosting-available","name":"Self-Hosting Available","unit":null,"category":"Deployment","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Cloud-only","valueNumber":null,"valueBoolean":null}]},{"id":"cmqmn8ni2003b8q837rup47il","slug":"open-source-license","name":"Open Source License","unit":null,"category":"Licensing","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Proprietary","valueNumber":null,"valueBoolean":null}]},{"id":"cmqw4etmy001hbjzivhdws03k","slug":"starting-price-paid-tier-","name":"Starting Price (paid tier)","unit":"USD/month","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$990/month","valueNumber":990,"valueBoolean":null}]},{"id":"cmrbizlog00ps8icqb6v0dfkw","slug":"base-monthly-cost-starter-plan-","name":"Base Monthly Cost (Starter Plan)","unit":"USD","category":"Pricing","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$668","valueNumber":668,"valueBoolean":null}]},{"id":"cmqcycj0s004mqk7ju6oj764t","slug":"data-retention-period","name":"Data Retention Period","unit":"months","category":"Data Management","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"13 months","valueNumber":13,"valueBoolean":null}]},{"id":"cmrbizlp900q48icqkdyc4egz","slug":"implementation-time-required","name":"Implementation Time Required","unit":"hours","category":"Setup & Onboarding","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"2 hours","valueNumber":2,"valueBoolean":null}]},{"id":"cmqhlefg4001cf6hk79geaxtb","slug":"native-session-replay-included","name":"Native Session Replay Included","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes (unlimited)","valueNumber":null,"valueBoolean":null}]},{"id":"cmnicos0700lvfzcmgrft422f","slug":"third-party-integrations-available","name":"Third-Party Integrations Available","unit":"integrations","category":"Ecosystem","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"80+","valueNumber":80,"valueBoolean":null}]},{"id":"cmrbizlqf00qm8icqy68zigrf","slug":"automatic-event-capture-no-code-","name":"Automatic Event Capture (No Code)","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Yes (all interactions)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbizlqt00qs8icq6bpg6yo7","slug":"mobile-app-analytics-support","name":"Mobile App Analytics Support","unit":null,"category":"Platform Coverage","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Limited (web-first)","valueNumber":null,"valueBoolean":null}]},{"id":"cmrbizlr700qy8icqqgjoyizz","slug":"seo-organic-search-insights","name":"SEO & Organic Search Insights","unit":null,"category":"Features","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"No","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdllg1d00o5458vzdaiasdz","slug":"retention-cohort-analysis","name":"Retention Cohort Analysis","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Basic cohorts only","valueNumber":null,"valueBoolean":null}]},{"id":"cmrdllg1q00ob458vjxy7gc4p","slug":"multi-touch-attribution","name":"Multi-touch Attribution","unit":null,"category":"Analytics","dataType":"text","higherIsBetter":null,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"Not available","valueNumber":null,"valueBoolean":null}]},{"id":"cmrap721z005l5fh8zy9grlec","slug":"base-monthly-pricing","name":"Base Monthly Pricing","unit":"USD","category":"Cost","dataType":"number","higherIsBetter":false,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"$1,000","valueNumber":1000,"valueBoolean":null}]},{"id":"cmrdllg0f00nt458vegcfnsu2","slug":"monthly-tracked-events-starter-plan-","name":"Monthly Tracked Events (Starter Plan)","unit":"million","category":"Capacity","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"10 million","valueNumber":10,"valueBoolean":null}]},{"id":"cmrdllg0t00nz458vginrkhsm","slug":"data-retention-period-free-tier-","name":"Data Retention Period (Free Tier)","unit":"days","category":"Features","dataType":"number","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"365 days","valueNumber":365,"valueBoolean":null}]},{"id":"cmrdllg3s00on458v45mam17b","slug":"supported-mobile-platforms","name":"Supported Mobile Platforms","unit":null,"category":"Integration","dataType":"text","higherIsBetter":true,"values":[{"entityId":"cmozq10eq0004uwvnrxfw1epw","valueText":"iOS, Android, React Native","valueNumber":3,"valueBoolean":null}]}],"faqs":[{"question":"Do I need a data engineer to set up Amplitude?","answer":"Yes, Amplitude requires manual event instrumentation, meaning a technical team (data engineer or product engineer) must define and implement events in your code. Setup typically takes 4-8 weeks. Heap, by contrast, automatically captures all user interactions without code changes, making it accessible to non-technical users within 24 hours."},{"question":"Which platform is better for understanding why users drop off?","answer":"Heap excels here because of its visual session replay—you can watch user recordings to see exactly where they get stuck. Amplitude requires you to manually instrument events and analyze funnel data, which is more technical but provides deeper statistical insights into user behavior patterns at scale."},{"question":"Can I use Amplitude data for multi-touch attribution?","answer":"Yes—Amplitude has native multi-touch attribution with 7+ models (first-touch, last-touch, linear, time-decay, etc.), making it ideal for understanding which marketing channels and product touchpoints drive conversions. Heap lacks robust attribution features and is better suited for session-level analysis rather than cross-channel attribution."},{"question":"How long can I keep historical data?","answer":"Amplitude retains data for 25 months, allowing you to run year-over-year comparisons and analyze long-term trends. Heap retains data for 12 months, which limits historical analysis but reduces storage costs. This favors Amplitude for long-term product strategy decisions."},{"question":"Which platform scales better for high-traffic applications?","answer":"Amplitude is engineered for high-volume event ingestion and handles 100M+ events/month with dedicated infrastructure. Heap handles up to 10M+ events/month at enterprise levels. If you operate a high-traffic platform (500K+ daily users), Amplitude's scalability and performance are superior."}],"relatedComparisons":[{"slug":"amplitude-vs-heap","title":"Heap vs Amplitude","category":"software"},{"slug":"fullstory-vs-heap","title":"FullStory vs Heap","category":"software"},{"slug":"segment-vs-amplitude","title":"Segment vs Amplitude","category":"software"},{"slug":"heap-vs-hotjar","title":"Heap vs Hotjar","category":"software"},{"slug":"heap-vs-mixpanel","title":"Heap vs Mixpanel","category":"software"},{"slug":"amplitude-vs-google-analytics","title":"Amplitude vs Google Analytics","category":"software"},{"slug":"amplitude-vs-hotjar","title":"Amplitude vs Hotjar","category":"software"},{"slug":"heap-vs-google-analytics","title":"Heap vs Google Analytics","category":"software"},{"slug":"amplitude-vs-pendo","title":"Amplitude vs Pendo","category":"software"},{"slug":"amplitude-vs-posthog","title":"Amplitude vs PostHog","category":"software"},{"slug":"heap-vs-posthog","title":"Heap vs PostHog","category":"software"},{"slug":"amplitude-vs-mixpanel","title":"Mixpanel vs Amplitude","category":"software"}],"relatedBlogPosts":[{"slug":"best-streaming-services-in-2026-top-picks-for-every-budget-interest","title":"Best Streaming Services in 2026: Top Picks for Every Budget & Interest","excerpt":"Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.","category":"technology"},{"slug":"best-live-tv-streaming-services-plans-for-spring-2026-complete-buyers-guide","title":"Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide","excerpt":"Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.","category":"technology"},{"slug":"philo-in-2026-streaming-tv-service-review-pricing-reddit-community-insights","title":"Philo in 2026: Streaming TV Service Review, Pricing & Reddit Community Insights","excerpt":"Explore Philo's evolution heading into 2026, including pricing tiers, channel lineup, and how it compares to competitors like Sling TV. Discover what the r/PhiloTV Reddit community thinks about the service's current offerings and future prospects.","category":"technology"},{"slug":"best-us-fighter-jets-2026-top-american-combat-aircraft-ranked","title":"Best US Fighter Jets 2026: Top American Combat Aircraft Ranked","excerpt":"Discover the most advanced US fighter jets dominating the skies in 2026. From the legendary F-22 Raptor to the versatile F-35 Lightning II, we rank America's best combat aircraft based on performance, stealth, and air superiority capabilities.","category":"technology"},{"slug":"philo-in-2026-pricing-lineup-how-it-compares-to-sling-tv","title":"Philo in 2026: Pricing, Lineup & How It Compares to Sling TV","excerpt":"As we head into 2026, Philo continues to position itself as an affordable streaming alternative for cable TV lovers. Discover what Philo offers, how its pricing stacks up against competitors like Sling TV, and what the Reddit community thinks about its future.","category":"technology"}],"metadata":{"metaTitle":"Amplitude vs Heap 2026: Analytics Platform Comparison","metaDescription":"Compare Amplitude and Heap analytics. Amplitude leads in attribution and cohorts; Heap wins on ease and session replay. Find the right fit for your SaaS.","publishedAt":"2026-07-09T19:43:33.358Z","updatedAt":"2026-07-09T21:40:59.298Z","isAutoGenerated":true,"isHumanReviewed":false,"viewCount":0}}