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It includes built-in churn prediction models, cohort-based retention curves, and behavioral property analysis that shows exactly which actions correlate with retention. GA4 can show retention tables but lacks predictive churn modeling and limited cohort depth. For churn-driven product decisions, Amplitude is purpose-built; GA4 requires manual analysis of raw data."},{"question":"How much does Amplitude cost compared to Google Analytics 360?","answer":"Amplitude starts at $995/month ($11,940/year) with pro plans at $2,495+/month. Google Analytics 360 costs $10,000-$50,000+/year (typically $12,000-$30,000) plus implementation. Both are enterprise-tier. However, GA4 (free version) offers 80% of GA360's features at zero cost, making it vastly cheaper than Amplitude for basic analytics. The real cost comparison: GA4 free (~$0) vs Amplitude Standard (~$12k/year)."},{"question":"Is Google Analytics 4 good enough, or do I need Amplitude?","answer":"GA4 is sufficient if you need web traffic insights, conversion funnels, and attribution modeling. It's not sufficient if your business model depends on user retention, engagement cohorts, or predictive churn analysis (SaaS, mobile apps, subscription services). For product-driven growth and retention optimization, Amplitude's $12k/year investment typically pays for itself through better retention insights. 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