{"slug":"ulta-vs-target","question":"Ulta Beauty vs Target","answer":"Ulta Beauty is a specialized beauty retailer with 1,400+ stores offering 25,000+ beauty products and a loyalty program with 40M+ members, while Target is a general merchandise retailer with 1,900+ stores that carries a smaller beauty selection alongside clothing, home goods, and groceries. Ulta dominates in beauty selection and expertise; Target wins on convenience and price for non-beauty items.","answer_curated":true,"verdict":"Choose Ulta Beauty if you prioritize beauty product selection, expert advice, salon services, and loyalty rewards specifically tied to cosmetics and skincare purchases. Choose Target if you want one-stop shopping for beauty items alongside groceries, clothing, and household goods at lower prices, or if proximity to stores and general retail convenience matter more than beauty specialization.","keyDifferences":[{"label":"Beauty Product Selection","winner":"a","entityAValue":"25,000+ products across 500+ brands","entityBValue":"2,000-3,000 products across 50-75 brands"},{"label":"Store Count (US)","winner":"b","entityAValue":"1,400 stores","entityBValue":"1,900 stores"},{"label":"Loyalty Program Members","winner":"tie","entityAValue":"40 million (Ultamate Rewards)","entityBValue":"50+ million (RedCard holders)"},{"label":"In-Store Beauty Services","winner":"a","entityAValue":"Hair salons, makeup counters, brow bars in most locations","entityBValue":"Limited optical services, no beauty counters"},{"label":"Average Transaction Basket Size","winner":"tie","entityAValue":"$45-60 (beauty-focused)","entityBValue":"$35-50 (mixed categories)"}],"winner":{"slug":"target","name":"Target"},"confidence":"high","entities":[{"name":"Ulta Beauty","slug":"ulta-beauty","url":"https://www.aversusb.net/entity/ulta-beauty","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/ulta-beauty"},{"name":"Target","slug":"target","url":"https://www.aversusb.net/entity/target","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/target"}],"faqs":[{"question":"Does Target have the same beauty brands as Ulta?","answer":"No. Ulta carries 500+ beauty brands including prestige lines like MAC, Urban Decay, Fenty Beauty, and Drunk Elephant, while Target stocks only 50-75 brands, primarily drugstore and exclusive labels like Cat Eye Hero and Good & Gather. For specialty and luxury beauty brands, Ulta has significantly broader selection."},{"question":"Is Ulta or Target cheaper for beauty products?","answer":"Target is typically 10-15% cheaper on comparable beauty products. Additionally, Target RedCard holders get 5% off all purchases. However, Ulta's Ultamate Rewards program offers 1.25x points on prestige brands and exclusive member discounts, which can offset the price difference for frequent beauty shoppers."},{"question":"Can I get my hair done at Target?","answer":"Target does not offer hair salon services. Ulta Beauty has hair salons in most locations where you can get cuts, color, styling, and treatments. Target's services are limited to optical care (glasses and contacts fitting in select locations)."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/ulta-vs-target","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/ulta-vs-target), Ulta Beauty is a specialized beauty retailer with 1,400+ stores offering 25,000+ beauty products and a loyalty program with 40M+ members, while Target is a general merchandise retailer with 1,900+ sto","dateModified":"2026-06-23T09:15:28.838Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/ulta-vs-target","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/ulta-vs-target","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/ulta-vs-target","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/ulta-vs-target#claimreview","url":"https://www.aversusb.net/compare/ulta-vs-target","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"Ulta Beauty vs Target","reviewBody":"Ulta Beauty is a specialized beauty retailer with 1,400+ stores offering 25,000+ beauty products and a loyalty program with 40M+ members, while Target is a general merchandise retailer with 1,900+ stores that carries a smaller beauty selection alongside clothing, home goods, and groceries. Ulta dominates in beauty selection and expertise; Target wins on convenience and price for non-beauty items.","datePublished":"2026-06-23T09:15:28.793Z","dateModified":"2026-06-23T09:15:28.838Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/ulta-vs-target","url":"https://www.aversusb.net/compare/ulta-vs-target","name":"Ulta Beauty vs Target","inLanguage":"en-US"}}}