{"slug":"nike-vs-under-armour","question":"Nike vs Under Armour: Size, Brands and Sales","answer":"Nike is roughly nine times Under Armour's size: Nike reported $46.4 billion in revenue for fiscal 2026, including $7.0 billion of Jordan Brand sales, and also owns Converse. Under Armour, based in Baltimore and around since 1996, reported $5.0 billion, of which apparel was $3.4 billion, footwear $1.1 billion and accessories $414 million. Nike sells more through wholesale partners than its own channels; Under Armour also leans on wholesale. Neither is better for everyone.","answer_curated":true,"verdict":"Nike: the much larger company, with $46.4 billion in fiscal 2026 revenue and the Jordan Brand and Converse labels.\n\nUnder Armour: a $5.0 billion performance brand from Baltimore, with apparel making up most of its sales.\n\nPick by fit, sport and style; company size says nothing about which product suits you.","keyDifferences":[{"label":"Fiscal 2026 revenue","entityAValue":"$46.4 billion (year to May 31, 2026)","entityBValue":"$5.0 billion (year to March 31, 2026)","winner":"tie"},{"label":"Brands","entityAValue":"NIKE, Jordan, Converse","entityBValue":"Under Armour","winner":"tie"},{"label":"Headquarters","entityAValue":"Near Beaverton, Oregon","entityBValue":"Baltimore, Maryland","winner":"tie"},{"label":"Wholesale vs direct","entityAValue":"$27.5B wholesale, $17.7B direct","entityBValue":"$2.8B wholesale, $2.1B direct","winner":"tie"}],"winner":null,"confidence":"high","entities":[{"name":"Nike","slug":"nike","url":"https://www.aversusb.net/entity/nike","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/nike"},{"name":"Under Armour","slug":"under-armour","url":"https://www.aversusb.net/entity/under-armour","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/under-armour"}],"faqs":[{"question":"How big is Nike compared with Under Armour?","answer":"Nike reported $46.4 billion in revenue for fiscal 2026, which ended May 31, 2026. Under Armour reported $5.0 billion for its fiscal 2026, which ended March 31, 2026."},{"question":"Where are Nike and Under Armour based?","answer":"Nike is based near Beaverton, Oregon. Under Armour is based in Baltimore, Maryland, and says it has been in business since 1996."},{"question":"What brands does each company own?","answer":"Nike sells the NIKE Brand, Jordan Brand and Converse, a wholly owned subsidiary. Jordan Brand sales were $7,034 million in fiscal 2026. Under Armour sells under the Under Armour brand."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/nike-vs-under-armour","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/nike-vs-under-armour), Nike is roughly nine times Under Armour's size: Nike reported $46.4 billion in revenue for fiscal 2026, including $7.0 billion of Jordan Brand sales, and also owns Converse. Under Armour, based in Bal","dateModified":"2026-10-19T00:00:00.000Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/nike-vs-under-armour","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/nike-vs-under-armour","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/nike-vs-under-armour"}