{"slug":"mcdonalds-vs-burger-king))","question":"McDonald's vs Burger King","answer":"McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recognition, but Burger King differentiates with flame-grilled burgers and customization options.","answer_curated":true,"verdict":"McDonald's wins for accessibility, speed, and market dominance with nearly 3x the locations and 3.5x the revenue globally. Choose McDonald's if you prioritize consistency, loyalty programs (MyMcDonald's app), and quick service; choose Burger King if you prefer flame-grilled taste, customization freedom, and are willing to wait slightly longer.","keyDifferences":[{"label":"Global Revenue (Annual)","winner":"a","entityAValue":"$23.2 billion","entityBValue":"$6.5 billion"},{"label":"Number of Locations Worldwide","winner":"a","entityAValue":"40,275 restaurants","entityBValue":"18,000+ restaurants"},{"label":"Primary Cooking Method","winner":"b","entityAValue":"Deep-fried, heat-lamp warming","entityBValue":"Flame-grilled over open flame"},{"label":"Signature Product","winner":"a","entityAValue":"Big Mac (550 cal, 28g fat)","entityBValue":"Whopper (660 cal, 40g fat)"},{"label":"Customization Options","winner":"b","entityAValue":"Limited (have it your way restricted)","entityBValue":"High ('Have it Your Way' policy)"}],"winner":{"slug":"mcdonald-s","name":"McDonald's"},"confidence":"high","entities":[{"name":"McDonald's","slug":"mcdonald-s","url":"https://www.aversusb.net/entity/mcdonald-s","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/mcdonald-s"},{"name":"Burger King","slug":"burger-king","url":"https://www.aversusb.net/entity/burger-king","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/burger-king"}],"faqs":[{"question":"Which chain is healthier?","answer":"McDonald's edges ahead nutritionally—the Big Mac (550 cal, 28g fat) contains 110 fewer calories and 12g less fat than the Whopper (660 cal, 40g fat). However, both are calorie-dense fast food. McDonald's offers more salad options (5 varieties), while Burger King focuses on customization to reduce sodium/fat by request."},{"question":"Which has better loyalty rewards?","answer":"McDonald's MyMcDonald's app (100M+ downloads) offers point-based rewards, free items at thresholds, and exclusive daily deals. Burger King's Royal Perks app personalizes offers based on purchase history and provides 1% cashback. McDonald's has broader integration with delivery apps; Burger King's rewards tier faster for frequent visitors."},{"question":"Why does Burger King taste different?","answer":"Burger King flame-grills patties over open flame, creating a charred exterior and smoky flavor. McDonald's deep-fries and uses heat lamps, producing a consistent but less charred taste. The flame-grilling method is intentional branding ('flame-grilled, not fried') but takes 25-33% longer to prepare."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/mcdonalds-vs-burger-king))","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/mcdonalds-vs-burger-king))), McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recogn","dateModified":"2026-07-07T07:02:17.547Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/mcdonalds-vs-burger-king))","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/mcdonalds-vs-burger-king))","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/mcdonalds-vs-burger-king))","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/mcdonalds-vs-burger-king))#claimreview","url":"https://www.aversusb.net/compare/mcdonalds-vs-burger-king))","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"McDonald's vs Burger King","reviewBody":"McDonald's dominates globally with $23.2B in annual revenue and 40,000+ locations, while Burger King operates 18,000+ locations with $6.5B in revenue. McDonald's leads in market share and brand recognition, but Burger King differentiates with flame-grilled burgers and customization options.","datePublished":"2026-07-07T07:02:17.501Z","dateModified":"2026-07-07T07:02:17.547Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/mcdonalds-vs-burger-king))","url":"https://www.aversusb.net/compare/mcdonalds-vs-burger-king))","name":"McDonald's vs Burger King","inLanguage":"en-US"}}}