{"slug":"goldman-sachs-vs-jpmorgan","question":"JPMorgan Chase vs Goldman Sachs","answer":"JPMorgan Chase is larger by total assets ($3.9 trillion vs $2.5 trillion) and generates more revenue through diversified consumer and institutional banking, while Goldman Sachs focuses more heavily on investment banking and trading with higher profit margins on smaller capital base.","answer_curated":true,"verdict":"JPMorgan Chase wins as the larger, more diversified banking powerhouse with greater profitability and more stable revenue streams across consumer and institutional segments. Choose JPMorgan Chase if seeking exposure to diversified financial services with strong dividend history ($11.5B annual dividend) and retail banking dominance. Choose Goldman Sachs if targeting a leaner investment banking specialist with higher trading revenue concentration and stronger capital markets positioning, though with more cyclical earnings.","keyDifferences":[{"label":"Total Assets","winner":"a","entityAValue":"$3.9 trillion","entityBValue":"$2.5 trillion"},{"label":"Annual Revenue (2024)","winner":"a","entityAValue":"$171.5 billion","entityBValue":"$55.8 billion"},{"label":"Net Income (2024)","winner":"a","entityAValue":"$56.5 billion","entityBValue":"$13.6 billion"},{"label":"Return on Equity (ROE)","winner":"a","entityAValue":"15.2%","entityBValue":"12.8%"},{"label":"Employees","winner":"b","entityAValue":"316,000","entityBValue":"45,000"}],"winner":{"slug":"jpmorgan-chase-co","name":"JPMorgan Chase & Co."},"confidence":"high","entities":[{"name":"JPMorgan Chase & Co.","slug":"jpmorgan-chase-co","url":"https://www.aversusb.net/entity/jpmorgan-chase-co","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/jpmorgan-chase-co"},{"name":"The Goldman Sachs Group, Inc.","slug":"the-goldman-sachs-group-inc","url":"https://www.aversusb.net/entity/the-goldman-sachs-group-inc","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/the-goldman-sachs-group-inc"}],"faqs":[{"question":"Which bank is safer for deposits?","answer":"Both are exceptionally safe as they are FDIC-insured up to $250,000 per account category. JPMorgan Chase is designated a systemically important financial institution (SIFI) and holds capital reserves exceeding Federal Reserve requirements. Goldman Sachs became a bank holding company in 2008, also subject to FDIC insurance and Federal Reserve oversight. JPMorgan's larger deposit base ($2.2T vs Goldman's $198B) provides additional stability through diversification."},{"question":"Which is a better stock investment for dividends?","answer":"JPMorgan Chase offers superior dividend income with $11.5 billion in annual dividends (2.1% yield as of 2024) and 36 consecutive years of increases. Goldman Sachs also pays dividends ($5.8 billion annually, 1.8% yield) but with less consistency—dividends were suspended during 2008-2010 financial crisis. JPMorgan's more stable revenue diversification supports more reliable dividend growth."},{"question":"Which company is better positioned for economic downturns?","answer":"JPMorgan Chase's diversified revenue model (consumer banking, asset management, institutional services) provides more stability during recessions. Goldman Sachs' heavy dependence on investment banking advisory (26% of revenue) and trading creates cyclicality—advisory revenue fell 42% in 2020. JPMorgan's lending business and deposit base generate more countercyclical revenue during slowdowns."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/goldman-sachs-vs-jpmorgan","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/goldman-sachs-vs-jpmorgan), JPMorgan Chase is larger by total assets ($3.9 trillion vs $2.5 trillion) and generates more revenue through diversified consumer and institutional banking, while Goldman Sachs focuses more heavily on","dateModified":"2026-07-03T18:01:08.720Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/goldman-sachs-vs-jpmorgan","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/goldman-sachs-vs-jpmorgan","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/goldman-sachs-vs-jpmorgan","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/goldman-sachs-vs-jpmorgan#claimreview","url":"https://www.aversusb.net/compare/goldman-sachs-vs-jpmorgan","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"JPMorgan Chase vs Goldman Sachs","reviewBody":"JPMorgan Chase is larger by total assets ($3.9 trillion vs $2.5 trillion) and generates more revenue through diversified consumer and institutional banking, while Goldman Sachs focuses more heavily on investment banking and trading with higher profit margins on smaller capital base.","datePublished":"2026-03-29T13:57:23.898Z","dateModified":"2026-07-03T18:01:08.720Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/goldman-sachs-vs-jpmorgan","url":"https://www.aversusb.net/compare/goldman-sachs-vs-jpmorgan","name":"JPMorgan Chase vs Goldman Sachs","inLanguage":"en-US"}}}