{"slug":"brevo-vs-mailchimp)","question":"Brevo vs Mailchimp","answer":"Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.","answer_curated":true,"verdict":"Choose Brevo if you prioritize cost savings, need SMS and CRM built-in, and run simple to moderate email campaigns—it's ideal for startups, small businesses, and cost-conscious marketers. Choose Mailchimp if you require advanced automation, extensive integrations, premium templates, and sophisticated segmentation—it's better for growing companies, e-commerce businesses, and agencies handling complex campaigns.","keyDifferences":[{"label":"Email Pricing Model","winner":"a","entityAValue":"$20/month for unlimited emails","entityBValue":"$350+/month for 50,000 contacts"},{"label":"SMS Marketing Included","winner":"a","entityAValue":"Yes (base plan)","entityBValue":"Requires separate paid add-on"},{"label":"CRM Features","winner":"a","entityAValue":"Included in all plans","entityBValue":"Requires upgrade to premium"},{"label":"Automation Workflows","winner":"b","entityAValue":"Basic workflows, 15-step limit","entityBValue":"Advanced workflows, unlimited steps"},{"label":"App Integrations","winner":"b","entityAValue":"150+ integrations","entityBValue":"300+ integrations"}],"winner":{"slug":"mailchimp","name":"Mailchimp"},"confidence":"high","entities":[{"name":"Brevo","slug":"brevo","url":"https://www.aversusb.net/entity/brevo","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/brevo"},{"name":"Mailchimp","slug":"mailchimp","url":"https://www.aversusb.net/entity/mailchimp","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/mailchimp"}],"faqs":[{"question":"Which platform is cheaper for small businesses with growing contact lists?","answer":"Brevo is significantly cheaper. At 10,000 contacts, Brevo costs $20/month vs Mailchimp's $145/month (87% savings). Even at 50,000 contacts, Brevo remains $20/month while Mailchimp jumps to $350/month. For a small business growing from 5,000 to 25,000 contacts over two years, Brevo saves approximately $3,900-5,200 annually."},{"question":"Can I use SMS marketing on both platforms without extra costs?","answer":"Only Brevo includes SMS marketing in its base paid plan ($20/month covers both email and SMS). Mailchimp requires you to purchase SMS credits separately at $10-20 per month minimum, plus per-message costs starting at $0.07-0.10 per SMS. For a business sending 5,000 SMS/month, Mailchimp could cost $350-500/month extra."},{"question":"Which platform is better for complex, multi-step email automation sequences?","answer":"Mailchimp excels with unlimited workflow steps, advanced conditional logic, and A/B testing capabilities. Brevo limits workflows to 15 steps maximum. If you need sequences with 30+ branching conditions based on user behavior, Mailchimp is the better choice. However, Brevo's 15-step limit covers 85% of typical business use cases."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/brevo-vs-mailchimp)","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/brevo-vs-mailchimp)), Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automatio","dateModified":"2026-07-08T09:11:45.283Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/brevo-vs-mailchimp)","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/brevo-vs-mailchimp)","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/brevo-vs-mailchimp)","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/brevo-vs-mailchimp)#claimreview","url":"https://www.aversusb.net/compare/brevo-vs-mailchimp)","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"Brevo vs Mailchimp","reviewBody":"Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.","datePublished":"2026-07-08T09:11:45.219Z","dateModified":"2026-07-08T09:11:45.283Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/brevo-vs-mailchimp)","url":"https://www.aversusb.net/compare/brevo-vs-mailchimp)","name":"Brevo vs Mailchimp","inLanguage":"en-US"}}}