{"slug":"audi-a8-vs-bmw-7-series)","question":"Audi A8 vs BMW 7 Series","answer":"The BMW 7 Series offers more powerful engine options (up to 536 hp vs 335 hp) and advanced autonomous driving features, while the Audi A8 provides superior interior technology with its MMI system and slightly better fuel efficiency in base models.","answer_curated":true,"verdict":"Choose the BMW 7 Series if you prioritize cutting-edge autonomous driving technology (Level 3 capability), superior performance options, and want the latest infotainment with iDrive 8's curved screen interface. Choose the Audi A8 if you value a more intuitive MMI touchscreen system, lower entry price point, better base-model fuel economy, and prefer Audi's design language and handling dynamics for a luxury sedan that's slightly more accessible.","keyDifferences":[{"label":"Maximum Engine Power","winner":"b","entityAValue":"335 hp (3.0L TFSI)","entityBValue":"536 hp (M760i xDrive)"},{"label":"Base Starting Price (USD)","winner":"a","entityAValue":"$86,500","entityBValue":"$98,900"},{"label":"Infotainment System","winner":"b","entityAValue":"MMI Plus with 10.1-inch touchscreen","entityBValue":"iDrive 8 with 12.0-inch curved display"},{"label":"Autonomous Driving Level","winner":"b","entityAValue":"Level 2 (Adaptive Cruise with lane centering)","entityBValue":"Level 3 (BMW Personal Copilot on select highways)"},{"label":"Base Model Fuel Economy (EPA Combined)","winner":"a","entityAValue":"25 MPG","entityBValue":"23 MPG"}],"winner":{"slug":"bmw-7-series","name":"BMW 7 Series"},"confidence":"high","entities":[{"name":"Audi A8","slug":"audi-a8","url":"https://www.aversusb.net/entity/audi-a8","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/audi-a8"},{"name":"BMW 7 Series","slug":"bmw-7-series","url":"https://www.aversusb.net/entity/bmw-7-series","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/bmw-7-series"}],"faqs":[{"question":"Does the BMW 7 Series truly offer Level 3 autonomous driving, and where can I use it?","answer":"Yes, the 2025 BMW 7 Series includes BMW Personal Copilot, which provides Level 3 hands-free autonomous capability on select German highways in traffic jams at speeds up to 40 mph. This feature is available in certain markets with compatible road infrastructure. The Audi A8 only offers Level 2 adaptive cruise control with lane centering, requiring driver attention at all times."},{"question":"Which infotainment system is easier to use?","answer":"The Audi A8's MMI Plus system is praised for its more intuitive touchscreen layout and logical menu structure, with a 4.5/5 usability rating from reviewers. The BMW iDrive 8 has a steeper learning curve due to gesture controls and customizable interface options, but offers more advanced features and personalization once mastered. Most users prefer whichever system they already know."},{"question":"What is the price difference and is it worth it?","answer":"The BMW 7 Series starts at $98,900 versus $86,500 for the Audi A8—a $12,400 premium. The BMW offers Level 3 autonomy, more powerful engines, a larger infotainment screen, and more cabin space. The Audi provides better fuel economy and MMI intuitiveness. The value depends on whether autonomous driving capability and M-Performance variants justify the additional cost for your needs."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/audi-a8-vs-bmw-7-series)","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/audi-a8-vs-bmw-7-series)), The BMW 7 Series offers more powerful engine options (up to 536 hp vs 335 hp) and advanced autonomous driving features, while the Audi A8 provides superior interior technology with its MMI system and ","dateModified":"2026-07-06T03:20:50.590Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/audi-a8-vs-bmw-7-series)","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/audi-a8-vs-bmw-7-series)","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/audi-a8-vs-bmw-7-series)","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/audi-a8-vs-bmw-7-series)#claimreview","url":"https://www.aversusb.net/compare/audi-a8-vs-bmw-7-series)","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"Audi A8 vs BMW 7 Series","reviewBody":"The BMW 7 Series offers more powerful engine options (up to 536 hp vs 335 hp) and advanced autonomous driving features, while the Audi A8 provides superior interior technology with its MMI system and slightly better fuel efficiency in base models.","datePublished":"2026-07-06T03:20:50.531Z","dateModified":"2026-07-06T03:20:50.590Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/audi-a8-vs-bmw-7-series)","url":"https://www.aversusb.net/compare/audi-a8-vs-bmw-7-series)","name":"Audi A8 vs BMW 7 Series","inLanguage":"en-US"}}}