{"slug":"angi-vs-homeadvisor","question":"Angi vs HomeAdvisor","answer":"Angi and HomeAdvisor are now unified under the same parent company following a 2022 merger and rebranding. HomeAdvisor focuses on contractor-to-consumer connections with higher lead costs ($40-80 CPL), while Angi emphasizes consumer reviews and aggregated service matching with moderate lead costs ($15-40 CPL). Both platforms compete in the home services marketplace but target slightly different contractor profiles and business models.","verdict":"Angi has positioned itself as the dominant unified platform following the 2022 merger, with optimistic 2026 growth projections and lower lead costs, making it attractive for volume-focused contractors. HomeAdvisor's legacy brand is being phased out in favor of Angi integration, though it retains value for contractors preferring exclusive, higher-conversion leads despite steeper costs. For most small-to-mid contractors, Angi's lower CPL and review-driven model offers better ROI in 2026, while HomeAdvisor suits specialists seeking exclusive leads.","keyDifferences":[{"label":"Brand Identity","winner":"a","entityAValue":"Unified Angi brand (post-merger consolidation)","entityBValue":"Legacy HomeAdvisor brand (phased out/integrated)"},{"label":"Cost Per Lead (Painting)","winner":"a","entityAValue":"$15-40","entityBValue":"$40-80"},{"label":"Lead Type","winner":"b","entityAValue":"Shared/distributed to multiple contractors","entityBValue":"Exclusive first-come-first-served model"},{"label":"Consumer Review Focus","winner":"a","entityAValue":"Primary differentiator; Yelp-integrated reviews","entityBValue":"Secondary; verification-based ratings"},{"label":"Website Traffic (2026)","winner":"a","entityAValue":"Part of unified Angi ecosystem","entityBValue":"2.21M monthly (~-12.12% YoY decline)"}],"winner":{"slug":"angi","name":"Angi"},"confidence":"high","attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/angi-vs-homeadvisor","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/angi-vs-homeadvisor), Angi and HomeAdvisor are now unified under the same parent company following a 2022 merger and rebranding. HomeAdvisor focuses on contractor-to-consumer connections with higher lead costs ($40-80 CPL)","dateModified":"2026-04-26T05:51:42.265Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/angi-vs-homeadvisor","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/angi-vs-homeadvisor","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/angi-vs-homeadvisor","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","url":"https://www.aversusb.net/compare/angi-vs-homeadvisor","claimReviewed":"Angi vs HomeAdvisor","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"CreativeWork","url":"https://www.aversusb.net/compare/angi-vs-homeadvisor","name":"Angi vs HomeAdvisor"}}}