{"slug":"adidas-vs-new-balance)","question":"Adidas vs New Balance","answer":"Adidas dominates global market share with $23.6B revenue and fashion-forward designs, while New Balance emphasizes American manufacturing and specialized fit technology for performance athletes. Adidas excels in lifestyle appeal; New Balance focuses on technical running and orthopedic precision.","answer_curated":true,"verdict":"Choose Adidas if you prioritize lifestyle versatility, fashion-forward designs, competitive pricing, and global availability—ideal for casual wearers and trend-conscious consumers. Choose New Balance if you need specialized running support, orthopedic precision, American manufacturing values, or are a serious athlete requiring technical performance shoes.","keyDifferences":[{"label":"Global Revenue (2024)","winner":"a","entityAValue":"$23.6 billion","entityBValue":"$6.5 billion"},{"label":"Manufacturing Origin","winner":"b","entityAValue":"Global (Germany-based, ~55% Asian production)","entityBValue":"Boston-based, 25% US/UK production"},{"label":"Running Shoe Specialization","winner":"b","entityAValue":"Ultraboost, Adizero (general performance)","entityBValue":"Fresh Foam X990, New Balance 990v6 (orthopedic focus)"},{"label":"Market Presence","winner":"a","entityAValue":"190+ countries, 2,400+ retail locations","entityBValue":"120+ countries, 600+ retail locations"},{"label":"Price Entry Point (Running Shoes)","winner":"a","entityAValue":"$80-120 USD","entityBValue":"$120-180 USD"}],"winner":{"slug":"adidas-ag","name":"Adidas AG"},"confidence":"high","entities":[{"name":"Adidas AG","slug":"adidas-ag","url":"https://www.aversusb.net/entity/adidas-ag","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/adidas-ag"},{"name":"New Balance","slug":"new-balance","url":"https://www.aversusb.net/entity/new-balance","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/new-balance"}],"faqs":[{"question":"Which brand has better running shoes for overpronation?","answer":"New Balance specializes in motion control with its Encap cushioning and asymmetrical heel geometry, reducing overpronation by 15% and offering extended width sizes (AAA-6E) not available from Adidas. New Balance 990v6 is specifically engineered for pronation control, while Adidas focuses on general performance. For overpronation, New Balance is the technical winner."},{"question":"Are New Balance shoes made in the USA?","answer":"Approximately 25% of New Balance production occurs in the USA and UK, primarily the iconic 990 series made in Maine. However, 75% of their shoes are still manufactured overseas in Asia. Adidas produces less than 8% in developed countries. If American manufacturing is a priority, New Balance offers more options, though neither brand manufactures exclusively in the USA."},{"question":"Why is New Balance more expensive than Adidas?","answer":"New Balance prices reflect higher domestic labor costs (US/UK manufacturing), specialized orthopedic engineering (custom width accommodations), and smaller production scale ($6.5B vs $23.6B revenue). Adidas achieves lower prices through economies of scale and higher-volume Asian manufacturing. New Balance premiums are justified by fit specialization; Adidas offers better value for standard fits."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/adidas-vs-new-balance)","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/adidas-vs-new-balance)), Adidas dominates global market share with $23.6B revenue and fashion-forward designs, while New Balance emphasizes American manufacturing and specialized fit technology for performance athletes. Adida","dateModified":"2026-07-08T10:06:39.314Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/adidas-vs-new-balance)","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/adidas-vs-new-balance)","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/adidas-vs-new-balance)","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/adidas-vs-new-balance)#claimreview","url":"https://www.aversusb.net/compare/adidas-vs-new-balance)","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"Adidas vs New Balance","reviewBody":"Adidas dominates global market share with $23.6B revenue and fashion-forward designs, while New Balance emphasizes American manufacturing and specialized fit technology for performance athletes. Adidas excels in lifestyle appeal; New Balance focuses on technical running and orthopedic precision.","datePublished":"2026-07-08T10:06:39.270Z","dateModified":"2026-07-08T10:06:39.314Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/adidas-vs-new-balance)","url":"https://www.aversusb.net/compare/adidas-vs-new-balance)","name":"Adidas vs New Balance","inLanguage":"en-US"}}}