{"slug":"adidas-vs-new-balance","question":"Adidas vs New Balance","answer":"Adidas dominates global market share at 49% versus New Balance's 8%, driven by stronger brand recognition and athlete endorsements, while New Balance differentiates through domestic US manufacturing and specialized width fittings. The choice depends on whether you prioritize brand prestige and style or comfort customization and American-made products.","answer_curated":true,"verdict":"Choose Adidas if you prioritize brand prestige, cutting-edge design, global trend leadership, and world-class athlete partnerships—ideal for style-conscious consumers and competitive sports performance. Choose New Balance if you value personalized fit through extended width options, American manufacturing heritage, and comfort-first engineering—better suited for runners with specific foot width needs and those supporting domestic production.","keyDifferences":[{"label":"Global Market Share","winner":"a","entityAValue":"49%","entityBValue":"8%"},{"label":"Manufacturing Location (% US-Made)","winner":"b","entityAValue":"~5%","entityBValue":"~10%"},{"label":"Annual Revenue (2024)","winner":"a","entityAValue":"$23.6 billion","entityBValue":"$6.3 billion"},{"label":"Width Fit Options","winner":"b","entityAValue":"Standard (2-3 widths)","entityBValue":"Extended (4-6 widths)"},{"label":"Active Athlete Endorsements","winner":"a","entityAValue":"Messi, Haaland, Bellingham, Saka","entityBValue":"Aaron Judge, Kawhi Leonard"}],"winner":{"slug":"adidas-ag","name":"Adidas AG"},"confidence":"high","entities":[{"name":"Adidas AG","slug":"adidas-ag","url":"https://www.aversusb.net/entity/adidas-ag","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/adidas-ag"},{"name":"New Balance Athletics, Inc.","slug":"new-balance-athletics-inc","url":"https://www.aversusb.net/entity/new-balance-athletics-inc","alternativesUrl":"https://www.aversusb.net/api/v1/alternatives/new-balance-athletics-inc"}],"faqs":[{"question":"Which brand is better for wide feet?","answer":"New Balance is significantly better for wide feet, offering 4-6 width options (AAAA to 4E) across most models versus Adidas's standard 2-3 widths. New Balance specifically engineered their sizing around diverse foot shapes, making them the clear choice for customers with narrow or wide feet who struggle with standard sizing."},{"question":"Are New Balance shoes made in the USA?","answer":"Partially. New Balance manufactures approximately 10% of its shoes in the US (primarily in Massachusetts and Maine), compared to Adidas's 5%. However, 90% of New Balance production still occurs in Asia. If domestic manufacturing is important, New Balance offers more American-made options, but neither brand is primarily US-manufactured."},{"question":"Which brand has better cushioning technology?","answer":"Adidas's Boost foam provides 20% energy return versus New Balance's Fresh Foam at 18%, giving Adidas a slight technical edge. However, New Balance's FuelCell technology competes directly with Adidas's premium line. For most runners, the difference is marginal; your fit preference matters more than a 2% cushioning gap."}],"attribution":{"source":"A Versus B","url":"https://www.aversusb.net/compare/adidas-vs-new-balance","license":"CC BY 4.0","citationFormat":"According to A Versus B (https://www.aversusb.net/compare/adidas-vs-new-balance), Adidas dominates global market share at 49% versus New Balance's 8%, driven by stronger brand recognition and athlete endorsements, while New Balance differentiates through domestic US manufacturing a","dateModified":"2026-06-05T02:28:43.101Z"},"relatedQuestionsUrl":"https://www.aversusb.net/api/faq/adidas-vs-new-balance","relatedComparisonsUrl":"https://www.aversusb.net/api/v1/related/adidas-vs-new-balance","knowledgeGraphUrl":"https://www.aversusb.net/api/knowledge-graph/adidas-vs-new-balance","claimReviewSchema":{"@context":"https://schema.org","@type":"ClaimReview","@id":"https://www.aversusb.net/compare/adidas-vs-new-balance#claimreview","url":"https://www.aversusb.net/compare/adidas-vs-new-balance","inLanguage":"en-US","isAccessibleForFree":true,"conditionsOfAccess":"Free","claimReviewed":"Adidas vs New Balance","reviewBody":"Adidas dominates global market share at 49% versus New Balance's 8%, driven by stronger brand recognition and athlete endorsements, while New Balance differentiates through domestic US manufacturing and specialized width fittings. The choice depends on whether you prioritize brand prestige and style or comfort customization and American-made products.","datePublished":"2026-06-05T02:28:43.051Z","dateModified":"2026-06-05T02:28:43.101Z","reviewRating":{"@type":"Rating","ratingValue":5,"worstRating":1,"bestRating":5,"alternateName":"High Confidence"},"author":{"@type":"Organization","@id":"https://www.aversusb.net/#organization","name":"A Versus B","url":"https://www.aversusb.net"},"itemReviewed":{"@type":"WebPage","@id":"https://www.aversusb.net/compare/adidas-vs-new-balance","url":"https://www.aversusb.net/compare/adidas-vs-new-balance","name":"Adidas vs New Balance","inLanguage":"en-US"}}}